saarCevno kampaniebis momzadeba da Catareba
saarCevno kampaniebis momzadeba da Catareba
saarCevno kampaniebis momzadeba da Catareba
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sxva beWdviTi produqciis <strong>momzadeba</strong>, masobrivi informaciis saSualebebSi reklamis<br />
ganTavseba.<br />
wina<strong>saarCevno</strong> kampaniis arsi.<br />
• nebismieri kampania eyrdnoba unars <strong>da</strong>arwmuno amomrCevlebi Sens simarTleSi.<br />
• wina<strong>saarCevno</strong> kampania iyenebs oTx ZiriTad instruments: dro, finansuri<br />
saxsrebi, a<strong>da</strong>mianuri resursebi <strong>da</strong> ideebi.<br />
• wina<strong>saarCevno</strong> kampaniis Catarebisas mxolod erTi ramis ufleba ar un<strong>da</strong> misceT<br />
Tavs – uari TqvaT riskze.<br />
• a<strong>da</strong>mianTa umravlesoba ar misdevs raime konkretul ideologias. umetes<br />
SemTxvevaSi isini xmas aZleven Tavisi ojaxis, Tavisi usafrToxebisa <strong>da</strong> jibis<br />
interesebi<strong>da</strong>n gamomdinare.<br />
3. amomrCevlebTan muSaobis formebi<br />
Tumca arCevnebSi monawileobis miReba milion amomrCevels SeuZlia, saboloo<br />
jamSi <strong>saarCevno</strong> kampaniebi imarjveben swored iq, sa<strong>da</strong>c brZola midis yoveli konkretuli<br />
amomrCevlis xmisTvis.<br />
siebis Sedgena<br />
arsebobs siebis oTxi saxeoba.<br />
1. siebi, romlebic asaxaven mosaxleobis profesiul, religiur <strong>da</strong> asakobriv<br />
Semadgenlobas;<br />
2. siebi, romlebic ajgufeben amomrCevlebs partiuli kuTvnilebis mixedviT;<br />
3. garkveul adgilze mcxovrebTa saerTo siebi;<br />
4. amomrCevelTa siebi, romlebSic moyvanilia mocemul raionSi arCevnebSi<br />
monawileobis misaRebad oficialurad registrirebuli yvela piri.<br />
amomrCevelTa siebis utyuaroba <strong>da</strong> siswore <strong>da</strong>mokidebulia aRmasrulebeli<br />
xelisuflebis im organos keTilsindisierebaze, romelic pasuxs agebs maT Sedgenaze.<br />
amomrCevlebTan muSaobis nebismieri programis pirvel nabiji un<strong>da</strong> gaxdes<br />
`miznobrivi~ siis Sedgena. aseTi sia sasargeblo iqneba imisaTvis, rom ganisazRvros<br />
romel raionebSi gaqvT Zlieri poziciebi <strong>da</strong> amomrCevelTagan vis un<strong>da</strong> SexvdeT pirvel<br />
rigSi. amosavali wertili am samuSaoSi SeiZleba iyos amomrCevelTa saerTo siebi.<br />
Semdeg nabijs un<strong>da</strong> warmoadgendes siaSi TiToeuli amomrCevelis Sesaxeb<br />
aucilebeli sasargeblo informaciis <strong>da</strong>matebiT Setana, iseTis, rogoricaa, magaliTad,<br />
telefonis nomeri, misamarTi, romel politikur partias ekuTvnis, profesia <strong>da</strong> a.S.<br />
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