saarCevno kampaniebis momzadeba da Catareba
saarCevno kampaniebis momzadeba da Catareba
saarCevno kampaniebis momzadeba da Catareba
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iujeti asaxavs RonisZiebaTa Catarebis Tanmimdevrobas <strong>da</strong> saSualebas<br />
iZleva racionalurad iqnas gamoyenebuli kandi<strong>da</strong>tis SezRuduli saxsrebi. gar<strong>da</strong><br />
amisa, kampaniis biujeti un<strong>da</strong> Sedges mosalodneli Semosavlebis <strong>da</strong> xarjebis<br />
gaTvaliswinebiT, <strong>da</strong> uzrunvelyos wina<strong>saarCevno</strong> kampaniis ZiriTadi moTxovnebis<br />
<strong>da</strong>finanseba. imisaTvis, rom <strong>da</strong>zRveuli iyoT SesaZlo moulodnelobebisgan,<br />
biujetis SemuSavebisas odnav un<strong>da</strong> gazardoT xarjebis muxlebi <strong>da</strong> SeamciroT<br />
Semosavlis muxlebi.<br />
biujeti qaRaldis naglejad <strong>da</strong>rCeba, Tu ar iqneba sakmarisi saxsrebi<br />
imisaTvis, rom proeqtis ganxorcielebaze gaweuli xarjebi <strong>da</strong>ifaros. saxsrebis<br />
Segrovebis taqtikaSi saWiroa aisaxos is RonisZiebebi, romlebic SeiZleba<br />
Catardes saxsrebis Sesagroveblad, SeZlebuli pirebis <strong>da</strong>sadgenad, romlebsac<br />
SeuZliaT didi saxsrebis gamoyofa, <strong>da</strong> agreTve materialuri <strong>da</strong>xmarebis miRebis<br />
sxva wyaroebi, iseTi rogoricaa, magaliTad, saerTo erovnuli politikuri<br />
organizaciebi. gar<strong>da</strong> amisa, Senatanebi SeiZleba Semovides ara mxolod fuladi<br />
saxiT, aramed, magaliTad, SeiZleba <strong>da</strong>xmareba aRmogiCinon iseTi saxiT, rogoricaa<br />
benzinis, sakancelario nivTebis an kvebis produqtebis mowodeba aqtivistebis<br />
muSaobis uzrunvelyofisTvis ama Tu im RonisZiebis Catarebis dros.<br />
ruseTSi Tanamedrove ekonomikuri situacii<strong>da</strong>n gamomdinare, Zalian Zneli<br />
iqneba saxsrebis Segroveba. gaxsovdeT, rom kerZo mewarmeebs an erTobliv<br />
komerciul sawarmoebs, Tavisi interesebi<strong>da</strong>n gamomdinare, SeuZliaT mxari<br />
<strong>da</strong>uWiron Tqvens politikur programas imitom, rom is SesaZleblobas iZleva<br />
ekonomikaSi ufro jansaRi klimati Seiqmnas, rac xelsayrelia TavianTi biznesis<br />
ganviTarebisaTvis. gar<strong>da</strong> amisa, yovelTvis mizanSewonilia <strong>da</strong>arwmunoT a<strong>da</strong>mianebi<br />
SeZlebis<strong>da</strong>gvarad, Tun<strong>da</strong>c mcire, Senatanis SemotanaSi. Semowirulobani, fuladi<br />
<strong>da</strong> nivTis saxiT, momsaxurebis gaweva izi<strong>da</strong>vs a<strong>da</strong>mianebs TviT procesSi<br />
monawileobisTvis. Tqveni politikuri organizaciisTvis materialuri <strong>da</strong>xmarebis<br />
gaweviT a<strong>da</strong>mianebi Tqvens warmatebaSi <strong>da</strong>interesebuli pirebi xdebian.<br />
saorganizacio struqtura. kidev erT taqtikur elements <strong>saarCevno</strong><br />
kampaniis Catarebisas warmoadgens iseTi saorganizacio struqtura, romelic<br />
kampaniis yvelaze mniSvnelovani resursis – a<strong>da</strong>mianTa xelmZRvanelobis<br />
SesaZleblobas iZleva. gansazRvravs ra muSaobis ubnebsa <strong>da</strong> moculobas,<br />
saorganizacio struqtura axorcielebs Sromis mkveTr <strong>da</strong>yofas, awesebs<br />
`<strong>da</strong>qvemdebarebis jaWvs~, gansazRvravs yoveli piris movaleobebs <strong>da</strong> ayalibebs Si<strong>da</strong><br />
kavSiris arxebs, rac mTeli kampaniis optimalur funqcionirebas uwyobs xels.<br />
saWiroa <strong>da</strong>vadginoT iseTi saorganizacio struqtura, romelic asaxavs<br />
ZiriTad Tanamdebobebs <strong>da</strong> awesebs Tanamdebobis pirTa movaleobebs.<br />
agitacia-propaganduli samuSao. kampaniis ZiriTadi ideis propagandisTvis<br />
<strong>da</strong> amomrCevelTa mxar<strong>da</strong>Weris mopovebisTvis SeiZleba gamoyenebul iqnas<br />
auditoriaze gavlenis sxva<strong>da</strong>sxva meTodi. amas miekuTvneba gamosvlebis teqstebis<br />
Sedgena, pres-relizebis, kandi<strong>da</strong>tis poziciis amsaxveli saagitacio baraTebis <strong>da</strong><br />
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