saarCevno kampaniebis momzadeba da Catareba
saarCevno kampaniebis momzadeba da Catareba
saarCevno kampaniebis momzadeba da Catareba
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• ar un<strong>da</strong> aurioT erTmaneTSi moZraoba <strong>da</strong> progresi.<br />
• kandi<strong>da</strong>ts unari un<strong>da</strong> Seswevdes warmoidginos Tavisi Tavi momavalSi <strong>da</strong><br />
gaanalizos wina<strong>saarCevno</strong> kampaniis msvleloba.<br />
• erTaderTi kriteriumi kandi<strong>da</strong>tis qmedebaTa SefasebisaTvis – yvelafers<br />
akeTebs Tu ara is, rac mis ZalaSia.<br />
wina<strong>saarCevno</strong> kampaniis taqtikis SemuSaveba<br />
kampaniis strategia detalizirebulia <strong>da</strong>saxuli miznebis miRwevis<br />
konkretul saSualebebSi, konkretul RonisZiebebSi, e.i. kampaniis taqtikaSi.<br />
taqtikis qveSA igulisxmeba konkretuli qmedebebi, romlebic xorcieldeba<br />
wina<strong>saarCevno</strong> kampaniis msvlelobaSi ZiriTadi resursebis swori ganawilebisa <strong>da</strong><br />
kampaniis strategiuli amocanebis ganxorcielebisaTvis.<br />
taqtika gansazRvravs <strong>da</strong> awesebs gegmis ganmxorcielebeli <strong>da</strong> <strong>da</strong>saxuli<br />
miznebis misaRwevi saSualebebis marTvis yvelaze ufro efeqtur ZiriTad xerxebsa<br />
<strong>da</strong> meTodebs. SeiZleba gamoyofil iqnas wina<strong>saarCevno</strong> kampaniis oTxi ZiriTadi<br />
taqtikuri elementi:<br />
• samuSao grafikis Sedgena (samuSaos <strong>da</strong>gegmva drois mixedviT).<br />
• finansuri resursebis gamoyeneba.<br />
• saorganizacio struqtura.<br />
• agitacia-propaganduli samuSao.<br />
samuSao grafikis Sedgena. samuSao grafiki, romelic dro<strong>da</strong>dro SeiZleba<br />
ga<strong>da</strong>isinjos garemoebi<strong>da</strong>n gamomdinare, drois ganawilebis yvelaze ufro efeqtur<br />
SesaZleblobas iZleva. samuSao grafikis Sedgena gamoyenebul un<strong>da</strong> iqnas yvela<br />
RonisZiebis <strong>da</strong>sagegmad kampaniis <strong>da</strong>wyebi<strong>da</strong>n arCevnebis Catarebis dRemde, amasTan<br />
gansakuTrebuli yuradReba un<strong>da</strong> mieqces drois SerCevas aRniSnul RonisZiebaTagan<br />
yvelaze mniSvnelovanis Casatareblad, <strong>da</strong> agreTve RonisZiebebis <strong>da</strong>sagegmad uqme <strong>da</strong><br />
sadResaswaulo dReebSi. Sesrulebis vadis gansazRvra, SezRuduli resursebis<br />
saukeTeso <strong>da</strong> ufro efeqturi gamoyenebis mizniT <strong>da</strong>gegmvis yvelaze mniSvnelovan<br />
saSualebas warmoadgens. un<strong>da</strong> ganisazRvros saboloo va<strong>da</strong> <strong>da</strong>saxuli miznis<br />
misaRwevad <strong>da</strong> Sedges Sualeduri kalen<strong>da</strong>ri, romelSic ganisazRvreba amisaTvis<br />
saWiro RonisZiebani.<br />
finansuri resursebis gamoyeneba. mocemuli taqtikuri elementi fuladi<br />
saxsrebis yvelaze ufro efeqturi gankargvis SesaZleblobas iZleva. finansuri<br />
resursebi aucilebelia wina<strong>saarCevno</strong> kampaniis xarjebis <strong>da</strong>safarad. RonisZiebaTa<br />
<strong>da</strong>finansebis saSualebebi SeiZleba miRebul iqnas sxva<strong>da</strong>sxva wyaroebi<strong>da</strong>n, iseTi<br />
rogorc: momxreTa Semowirulobani, saqvelmoqmedo sadilebi, latareis <strong>Catareba</strong>.<br />
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