saarCevno kampaniebis momzadeba da Catareba
saarCevno kampaniebis momzadeba da Catareba
saarCevno kampaniebis momzadeba da Catareba
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muSaobisaTvis. is problemebi, romlebic kanadi<strong>da</strong>tma airCia wina<strong>saarCevno</strong><br />
agitaciis ZiriTadi Temebis saxiT, un<strong>da</strong> gaerTiandes mis wina<strong>saarCevno</strong><br />
plaTformaSi <strong>da</strong> formulirebul iqnas mkveTr <strong>da</strong> naTel lozungSi.<br />
gansakuTrebuli yuradReba un<strong>da</strong> mieqces kandi<strong>da</strong>tis mxar<strong>da</strong>mWer<br />
amomrCevelTa gamovlenas, raTa uzrunvelyofil iqnas maTi <strong>da</strong>swreba <strong>saarCevno</strong><br />
ubnebze arCevnebis dRes. imisaTvis, rom warmatebiT Sesruldes amomrCevelTa –<br />
kandi<strong>da</strong>tis momxreTa gamovlenis problema <strong>da</strong> arCevnebze amomrCevelTa <strong>da</strong>swrebis<br />
uzrunvelyofis programa kandi<strong>da</strong>ti <strong>da</strong> misi momxreebi, sul cota, erTxel mainc<br />
vizitiT un<strong>da</strong> ewvion raionis yovel amomrCevels. agreTve, aucilebelia<br />
satelefono centris muSaobis organizeba.<br />
finansuri saxsrebis Segrovebis komitetma am droisaTvis un<strong>da</strong> Seagrovos<br />
sakmarisi fuladi saxsrebi imisaTvis, rom moamzados saagitacio furclebi<br />
mowodebiT xma miscen kandi<strong>da</strong>ts, plakatebi, saagitacio masalebi, romlebic<br />
<strong>da</strong>igzavneba fostiT, ga<strong>da</strong>ixadon radio <strong>da</strong> televiziiT ga<strong>da</strong>cemuli reklamis<br />
Rirebuleba, <strong>da</strong> agreTve Stab-binis ga<strong>da</strong>saxadi.<br />
cotaTi mogvianebiT amomrCevlebi seriozulad ifiqreben imis Sesaxeb, Tu<br />
vis miscen Tavisi xma arCevnebSi. yvela RonisZieba, romelic tardeba wina<strong>saarCevno</strong><br />
kampaniis CarCoebSi, ase Tu ise mimarTulia amomrCevlebisadmi <strong>da</strong> misi mizania,<br />
moizidos rac SeiZleba meti xalxi.<br />
strategiis roli wina<strong>saarCevno</strong> kampaniaSi.<br />
• strategia – is gzaa, romelmac un<strong>da</strong> migviyvanos gamarjvebisken.<br />
• mudmivad un<strong>da</strong> xdebodes kargi strategiis srulyofa. wina<strong>saarCevno</strong> kampaniis<br />
xelmZRvaneloba – igivea, rac Tav<strong>da</strong>yira ifrino TviTmfrinaviT.<br />
• arCevnebSi gamarjvebisTvis brZolaSi SeiZleba yovelTvis ver mivaRwioT<br />
sasurvel Sedegs maSinac ki, rodesac visargeblebT nebayoflobiTi<br />
TanaSemweebis <strong>da</strong>xmarebiT, magram saeWvoa gamarjvebas miaRwioT maTi <strong>da</strong>xmarebis<br />
gareSe.<br />
• aucilebelia Tqveni muSaoba aagoT amomrCevelTa konkretul jgufebze<br />
orientirebiT. ixvebze nadirobisas, iqiTken un<strong>da</strong> waxvideT, sa<strong>da</strong>c isini budoben.<br />
• wina<strong>saarCevno</strong> kampaniis uwyvetoba <strong>da</strong> efeqturobis Sefaseba.<br />
• <strong>da</strong>iwyebT ra wina<strong>saarCevno</strong> kampanias, ar un<strong>da</strong> gaCerdeT. arCeviT Tanamdebobaze<br />
myof Tqven metoqes, yvelaze savaraudoa, ar Seuwyvetia Tavisi kampania.<br />
• amomrCevelTa <strong>da</strong>axloebiT ormoci procenti interess ar iCens wina<strong>saarCevno</strong><br />
brZolisadmi manam, sanam arCevnebamde ori kvira ar <strong>da</strong>rCeba. Tqven mzadyofnaSi<br />
un<strong>da</strong> iyoT arCevnebamde bolo or kviraSi gaimeoroT Tqveni wina<strong>saarCevno</strong><br />
kampaniis yvelaze momgebiani RonisZiebebi.<br />
• wina<strong>saarCevno</strong> kampaniis <strong>da</strong>sasruli un<strong>da</strong> iyos efeqturi <strong>da</strong> <strong>da</strong>marwmunebeli.<br />
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