saarCevno kampaniebis momzadeba da Catareba
saarCevno kampaniebis momzadeba da Catareba saarCevno kampaniebis momzadeba da Catareba
kariII. arCeviT Tanamdebobebze kandidatebis gamovlena, SerCeva da momzadeba 1. ZiriTadi moTxovnebi kandidatisadmi kandidati kampaniis centraluri figuraa. amitom kampaniis ZiriTadi ideis mimzidveloba Tavad kandidatis mimzidvelobis pirdapir proporciulia. Tumca yovel winasaarCevno kampanias Tavisi Taviseburebani axasiaTebs, mainc arsebobs rigi universaluri principi, romelic gamoiyeneba nebismieri kandidatis Sesafaseblad. saqmisadmi erTguleba - kandidati konkretuli ideis, saqmisa da politikuri organizaciis mtkice momxre unda iyos. is mzad unda iyos imisaTvis, rom mTeli Zalisxmeva gamoiyenos, raTa arCevnebSi gamarjvebas miaRwios, da Tu saWiro gaxdeba Tavisi piradi dro Seswiros amas. kandidats unda axasiaTebdes Seupovari mebrZolis Tvisebebi, romelsac unari Seswevs sazogadoebriobis daJinebul da kritikul yuradRebas gauZlos, romelic gardauvalad Tan sdevs sazogadoebriv moRvaweebs. xelmZRvanelobis unari – kandidats unda Seswevdes xelmZRvanelobis unari da SeeZlos adamianTa didi raodenobis saqmianobis marTva erTi saerTo miznis misaRwevad. xelmZRvanelobis unari es ubralo Tviseba ki ar aris, romelic aucilebelia arCeviTi Tanamdebobis pirisaTvis, aramed es winasaarCevno kampaniis Casatareblad Zlieri da moqnili organizaciis Seqmnis umniSvnelovanesi winapirobaa. kandidatma monawileoba unda miiRos winaasarCevno kampaniis xelmZRvanelobaSi da uflebamosilebaTa ganawilebaSi. piradi Rirsebebi – pirad RirsebebSi igulisxmeba is zneobrivi Tvisebebi, romlebic ayalibeben pirovnebis moralur saxes. kandidati warmoadgens winasaarCevno kampaniis pirs, mis ZiriTad warmomadgenels saxogadoebriobasTan kavSirisaTvis da mTavar rols TamaSobs kampaniis Casatareblad saWiro finansuri saxsrebis SegrovebaSi. amitom man momavali amomrCevlebis mxridan pativiscemisa da ndobis mopoveba unda SeZlos. kandidatTa SerCevisa da wardginebis warmatebuli muSaobis yvelaze mniSvnelovani elementebi Seicavs Semdeg sakmaod martiv qmedebebs: 1. daarwmuneT mocemuli saarCevno ubnis politikuri sazogadoebrioba arCeviTi Tanamdebobis mopovebis SesaZleblobaSi da SeipireT^is, rom mxars dagiWerT, raTa daarwmunoT Rirseuli kandidati monawileoba miiRos kenWisyraSi. 2. gamoiyeneT partiisa da sazogadoebriobis resursebi potenciuri kandidatebis gamosavlenad. 3. CaatareT gamokvlevebi mocemuli arCevnebisTvis idealuri kandidatis Tvisebebisa da daxasiaTebis mqone kandidatis gamosavlenad. 4. daumtkiceT potencur kandidatebs arCeviTi Tanamdebobis mopovebis realoba, an arCevnebSi monawileobis aucilebloba im SemTxvevaSic ki, rodesac ar arsebobs gamarjvebis sruli garantia. 24
5. daarwmuneT potenciuri kandidati, rom Segrovebuli materialuri saxsrebi sruliad sakmarisi iqneba arCevnebSi gamarjvebisaTvis. 6. daumtkiceT kandidats, rom arCeviTi Tanamdebobis dakaveba aunazRaurebs mas danakargebs, romlebsac is gaswevs piradi cxovrebis, ojaxisa da karieris TvalsazrisiT. 7. partiam unda mices kandidats mxolod iseTi dapirebebi, romelTa ganxorcieleba mas SeuZlia. saarCevno olqis TaviseburebaTa analizi upirveles yovlisa kandidatTa SerCevisas unda gaverkvioT mocemuli saarCevno olqis TaviseburebebSi. rogorc minimumi, es Seicavs eleqtoratis analizs, olqSi demografiuli situaciis TaviseburebaTa da masSi mcxovreb xalxTa cxovrebis donis Seswavlas. risTvis aris saWiro saarCevno olqis TaviseburebaTa analizi? 1. olqSi demografiuli situaciisa da mosaxleobis cxovrebis donis codna dagexmarebaT Sesaferisi kandidatebis moZebnaSi. 2. olqis Seswavlisas irkveva adgilobriv sazogadoebriv moRvaweTa gvarebi, romlebic SeiZleba Rirseuli kandidatebi gaxdnen arCevnebze. SeiZleba aRmoCndes, rom zogierTi maTgani politikaSi CarTulni ar arian, ar arian deputatebi, magram adgilobrivi mosaxleobis didi pativiscemiT sargrbloben. xSirad, maT arasdros ar ufiqriaT monawileoba mieRoT arCeviT Tanamdebobaze kenWis yraSi, magram, Tu aseT adamianebs SeeTavazebaT TavianTi Zalebis mosinjva, isini zogjer siamovnebiT Tanxmdebian. 3. saarCevno olqis Seswavlis Sedegebi saSualebas iZleva ganisazRvros olqis romeli nawilidan unda iyos gamosuli `idealuri~ kandidati. 4. amis garda, Zalian mniSvnelovania daarwmunoT potenciuri kandidati imaSi, rom mas SeuZlia arCevnebSi gamarjvebis mopoveba. am mizniT, SeZlebisdagvarad, magaliTis saxiT gamoyenemul unda iqnas Tqveni partiis kandidatTa warmateba wina arCevnebSi swored mocemul saarCevno olqSi. politikur metoqeTa Sefaseba sxva politikuri partiebis kandidatTa Sesaxeb sazogadoebrivi gamokiTxvis analizi SeiZleba mZlavri saSualeba aRmoCndes Sesaferis kandidatTa moZiebaSi, da imis gansazRvraSi, Tu ra lozungebi da Temebia saWiro gamarjvebis misaRwevad. Tqveni politikuri metoqeebis mokle Seswavla mainc Tu ar CaatareT, Zneli iqneba pasuxi gaceT Tqveni potenciuri kandidatis ZiriTad kiTxvas imis Sesaxeb, Tu rogor SeiZleba gamarjvebis mopoveba arCevnebSi. Tqveni politikuri metoqeebis susti mxareebis gaanalizebisas, SeamowmeT isini e.w. `eqvsi momakvdinebeli codvis~ mimarT. gaarkvieT, xom ar Caudenia oponents Semdegi qmedebani: 1. kenWi uyara ufro maRal gadasaxadebs. 25
- Page 1 and 2: saerTaSoriso respublikuri instituti
- Page 3 and 4: 2. winasaarCevno kampaniis taqtikis
- Page 5 and 6: danarTi 14. aSS-s respublikuri part
- Page 7 and 8: 1. demografiuli gamokvlevebi. demog
- Page 9 and 10: amomrCevelTa kategoriebis gansazRvr
- Page 11 and 12: olqSi prioritetuli saarCevno ubnebi
- Page 13 and 14: yvelaze ufro mosalodnelia, rom swor
- Page 15 and 16: Tqveni oponentis Zlieri da susti mx
- Page 17 and 18: meore mizezi imisa ratom aris aucil
- Page 19 and 20: arsebobs mTeli rigi mizezi, romelic
- Page 21 and 22: kamaTisas isini iSviaTad midian daT
- Page 23: 23. vin xelmZRvanelobs adgilobriv s
- Page 27 and 28: kandidatisaTvis aucilebeli niSan-Tv
- Page 29 and 30: partiis adgilobrivi ganyofilebis mT
- Page 31 and 32: kandidatisTvis daxmarebis gaweva pa
- Page 33 and 34: analizi, mis biografiaSi erTmaneTis
- Page 35 and 36: • pasuxismgebeli sazogadoebriobas
- Page 37 and 38: politikur partiebSi Sedis adamianTa
- Page 39 and 40: garda amisa, mkveTrad gansazRvruli
- Page 41 and 42: 6. rTuli da saintereso amocanebis d
- Page 43 and 44: 4. gazeTebidan amonaWrebis Segroveb
- Page 45 and 46: muSaobisaTvis. is problemebi, romle
- Page 47 and 48: iujeti asaxavs RonisZiebaTa Catareb
- Page 49 and 50: amomrCevelTa kartoTekis Sedgena reg
- Page 51 and 52: a nomeria Cemi saarCevno ubani? rod
- Page 53 and 54: RonisZiebebi arCevnebis dRes saarCe
- Page 55 and 56: sapaeqro winasaarCevno kampaniis ms
- Page 57 and 58: sajaro gancxadebebi kandidatis mxar
- Page 59 and 60: • meTvalyuris muSaoba saarCevno p
- Page 61 and 62: saagitacio zarebi Cveulebriv xorcie
- Page 63 and 64: madlierebis grZnoba. maT surT aCven
- Page 65 and 66: kiTxvebi imis Taobaze, Tu ratom aRa
- Page 67 and 68: unda Seicavdes iseT damaxasiaTebel
- Page 69 and 70: Tqven seriozuli yuradReba unda dauT
- Page 71 and 72: • stumrebis ganTavseba; • gamag
- Page 73 and 74: SemomwirvelebisaTvis werilebis Sedg
kariII. arCeviT Tanamdebobebze kandi<strong>da</strong>tebis gamovlena, SerCeva <strong>da</strong><br />
<strong>momzadeba</strong><br />
1. ZiriTadi moTxovnebi kandi<strong>da</strong>tisadmi<br />
kandi<strong>da</strong>ti kampaniis centraluri figuraa. amitom kampaniis ZiriTadi ideis<br />
mimzidveloba Tavad kandi<strong>da</strong>tis mimzidvelobis pir<strong>da</strong>pir proporciulia.<br />
Tumca yovel wina<strong>saarCevno</strong> kampanias Tavisi Taviseburebani axasiaTebs, mainc<br />
arsebobs rigi universaluri principi, romelic gamoiyeneba nebismieri kandi<strong>da</strong>tis<br />
Sesafaseblad.<br />
saqmisadmi erTguleba - kandi<strong>da</strong>ti konkretuli ideis, saqmisa <strong>da</strong> politikuri<br />
organizaciis mtkice momxre un<strong>da</strong> iyos. is mzad un<strong>da</strong> iyos imisaTvis, rom mTeli<br />
Zalisxmeva gamoiyenos, raTa arCevnebSi gamarjvebas miaRwios, <strong>da</strong> Tu saWiro gaxdeba Tavisi<br />
piradi dro Seswiros amas. kandi<strong>da</strong>ts un<strong>da</strong> axasiaTebdes Seupovari mebrZolis Tvisebebi,<br />
romelsac unari Seswevs sazogadoebriobis <strong>da</strong>Jinebul <strong>da</strong> kritikul yuradRebas gauZlos,<br />
romelic gar<strong>da</strong>uvalad Tan sdevs sazogadoebriv moRvaweebs.<br />
xelmZRvanelobis unari – kandi<strong>da</strong>ts un<strong>da</strong> Seswevdes xelmZRvanelobis unari <strong>da</strong><br />
SeeZlos a<strong>da</strong>mianTa didi raodenobis saqmianobis marTva erTi saerTo miznis misaRwevad.<br />
xelmZRvanelobis unari es ubralo Tviseba ki ar aris, romelic aucilebelia arCeviTi<br />
Tanamdebobis pirisaTvis, aramed es wina<strong>saarCevno</strong> kampaniis Casatareblad Zlieri <strong>da</strong><br />
moqnili organizaciis Seqmnis umniSvnelovanesi winapirobaa. kandi<strong>da</strong>tma monawileoba un<strong>da</strong><br />
miiRos winaasarCevno kampaniis xelmZRvanelobaSi <strong>da</strong> uflebamosilebaTa ganawilebaSi.<br />
piradi Rirsebebi – pirad RirsebebSi igulisxmeba is zneobrivi Tvisebebi,<br />
romlebic ayalibeben pirovnebis moralur saxes. kandi<strong>da</strong>ti warmoadgens wina<strong>saarCevno</strong><br />
kampaniis pirs, mis ZiriTad warmomadgenels saxogadoebriobasTan kavSirisaTvis <strong>da</strong> mTavar<br />
rols TamaSobs kampaniis Casatareblad saWiro finansuri saxsrebis SegrovebaSi. amitom<br />
man momavali amomrCevlebis mxri<strong>da</strong>n pativiscemisa <strong>da</strong> ndobis mopoveba un<strong>da</strong> SeZlos.<br />
kandi<strong>da</strong>tTa SerCevisa <strong>da</strong> wardginebis warmatebuli muSaobis yvelaze mniSvnelovani<br />
elementebi Seicavs Semdeg sakmaod martiv qmedebebs:<br />
1. <strong>da</strong>arwmuneT mocemuli <strong>saarCevno</strong> ubnis politikuri sazogadoebrioba arCeviTi<br />
Tanamdebobis mopovebis SesaZleblobaSi <strong>da</strong> SeipireT^is, rom mxars <strong>da</strong>giWerT, raTa<br />
<strong>da</strong>arwmunoT Rirseuli kandi<strong>da</strong>ti monawileoba miiRos kenWisyraSi.<br />
2. gamoiyeneT partiisa <strong>da</strong> sazogadoebriobis resursebi potenciuri kandi<strong>da</strong>tebis<br />
gamosavlenad.<br />
3. CaatareT gamokvlevebi mocemuli arCevnebisTvis idealuri kandi<strong>da</strong>tis<br />
Tvisebebisa <strong>da</strong> <strong>da</strong>xasiaTebis mqone kandi<strong>da</strong>tis gamosavlenad.<br />
4. <strong>da</strong>umtkiceT potencur kandi<strong>da</strong>tebs arCeviTi Tanamdebobis mopovebis realoba, an<br />
arCevnebSi monawileobis aucilebloba im SemTxvevaSic ki, rodesac ar arsebobs<br />
gamarjvebis sruli garantia.<br />
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