saarCevno kampaniebis momzadeba da Catareba
saarCevno kampaniebis momzadeba da Catareba
saarCevno kampaniebis momzadeba da Catareba
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arsebobs mTeli rigi mizezi, romelic olqSi sazogadoebrivi azris gamokiTxvis<br />
Catarebis mizanSewonilobas amarTlebs:<br />
1. Semowmdes oponentis Zlieri <strong>da</strong> susti mxareebi, raTa miiRoT argumentacia<br />
sakuTar kandi<strong>da</strong>tTa SesarCevad <strong>da</strong> oponentTa safuZvliani Sesawavlis<br />
<strong>da</strong>sawyebad.<br />
2. uzrunvelyofil iqnas amosavali punqti SemuSavebuli programebis realizebaze<br />
mimarTuli, Tqveni Zalisxmevis qmediTianobis gasazomad. sazogadoebrivi azris<br />
sawyisi gamokiTxva SesaZleblobas iZleva Sefasebul iqnas sakuTari<br />
warmatebebi sxva<strong>da</strong>sxva <strong>da</strong>rgSi.<br />
3. moisinjos wina<strong>saarCevno</strong> programebSi <strong>da</strong>saxuli centraluri debulebebi,<br />
amomrCevlebTan <strong>da</strong> masobrivi informaciis saSualebebTan muSaobis programebSi<br />
CarTuli Temebi <strong>da</strong> sakiTxebi, Semowmebul iqnas <strong>saarCevno</strong> fondebis mogrovebis<br />
SemuSavebuli strategia.<br />
sazogadoebrivi azris gamokiTxvis sakvanZo elementebia:<br />
a) amonakrebi<br />
amonakrebi xorcieldeba TviTneburad im jgufs Soris, romelic yvelaze ufro<br />
srulad warmoadgens mosaxleobis (amomrCevelTa) demografiul Wrils.<br />
b) anketebi<br />
anketebis Sevsebam SeiZleba warmatebamde migviyvanos an CaSalos gamokvlevebi. Tu<br />
Tqven ar iciT rogor CamoayaliboT SekiTxvebi mkafiod SemWidrovebuli <strong>da</strong><br />
miukerZoebeli saxiT, nu ecdebiT SeimuSaoT amgvari anketa. anketis <strong>da</strong>wera – es mTeli<br />
mecnierebaa <strong>da</strong> es saqme sjobs <strong>da</strong>uTmoT profesionalebs an SeiZleba isargebloT wina<br />
gamokvlevebis SekiTxvebiT. magram ar un<strong>da</strong> <strong>da</strong>gaviwydeT mimdinare kampaniis konkretuli<br />
pirobebis gaTvaliswineba.<br />
g) gamokiTxvis <strong>Catareba</strong><br />
saTanado kontroli gamokiTxvis <strong>Catareba</strong>ze – gamasavaTebeli samuSaoa, romelic<br />
Zalian did dros moiTxovs. gar<strong>da</strong> amisa, anketebis Sevseba <strong>da</strong> Segroveba un<strong>da</strong> moxdes<br />
drois mokle SualedSi, Torem informacia <strong>da</strong>kargavs Tavis faseulobas. SeiZleba<br />
Catardes zepiri gamokiTxvebi bazrebze, TeatrebSi, parkebSi, yvelgan, sa<strong>da</strong>c xvdebian an<br />
ikribebian a<strong>da</strong>mianebi. mTavari moTxovnaa – im a<strong>da</strong>mianTa momzadebuloba <strong>da</strong> miukerZoebloba,<br />
romlebic gamokiTxvas atareben.<br />
d) analizi<br />
gamokiTxvis <strong>da</strong>srulebis Semdeg miRebul monacemebs gamoyenebisTvis moxerxebuli<br />
saxe un<strong>da</strong> mieces. miRebuli informaciis <strong>da</strong>stis ga<strong>da</strong>muSavebi<strong>da</strong>n im Sedegebamde, romlebic<br />
uCvenebs, Tu ras fiqroben amomrCevlebi ama Tu im problemaze, arc Tu iseTi patara gzaa.<br />
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