saarCevno kampaniebis momzadeba da Catareba
saarCevno kampaniebis momzadeba da Catareba saarCevno kampaniebis momzadeba da Catareba
vin aZlevs xmas Tqven kandidats da ratom? im SemTxvevaSi, Tu Tqven moaxerxeT efeqturi kavSiris damyareba Tqveni saarCevno olqis amomrcevelTan, maSin vin uyris kenWs Tqven kandidats da ratom? vin uyris kenWs Tqven oponentebs? vin micems xmas Tqven winaaRmdeg? jgufebi, romlebic xmas mogcemen Tqven _______________________________ _______________________________ _______________________________ jgufebi, winaaRmdeg romlebic xmas miscemen Tqven _______________________________ _______________________________ _______________________________ jgufebi, romlebmac SeiZleba xma miscen Tqven oponents ________________________________ ________________________________ ________________________________ jgufebi, romlebmac SeiZleba xma miscen Tgveni oponentis winaaRmdeg ________________________________ ________________________________ ________________________________ 5. sociologiuri gamokiTxvebi ratom? ___________________________ ___________________________ ___________________________ ratom? ___________________________ ___________________________ ___________________________ ratom? ___________________________ _________________________ _________________________ ratom? _________________________ _________________________ _________________________ profesionaluri politikis arsenalSi arsebuli arc erTi instrumenti ar iZleva mosaxleobis damaxasiaTebeli Taviseburebebisa da Sexedulebebis amsaxveli realuri monacemebis miRebis iseT SesaZleblobas, rogorc sazogadoebrivi azris gamokiTxvaa. aseTi gamokvlevebi savaldebulo ar aris yoveli kampaniisaTvis, miTumetes, rom profesiuli gamokvlevebi ZviradRirebulia. da mainc, saWiro saxsrebis arsebobisa da sazogadoebis ganwyobilebis Sesaxeb saimedo monacemebis miRebis aucileblobisas unda ganixilos sazogadoebrivi azris gamokiTxvis Catarebis SesaZlebloba. 18
arsebobs mTeli rigi mizezi, romelic olqSi sazogadoebrivi azris gamokiTxvis Catarebis mizanSewonilobas amarTlebs: 1. Semowmdes oponentis Zlieri da susti mxareebi, raTa miiRoT argumentacia sakuTar kandidatTa SesarCevad da oponentTa safuZvliani Sesawavlis dasawyebad. 2. uzrunvelyofil iqnas amosavali punqti SemuSavebuli programebis realizebaze mimarTuli, Tqveni Zalisxmevis qmediTianobis gasazomad. sazogadoebrivi azris sawyisi gamokiTxva SesaZleblobas iZleva Sefasebul iqnas sakuTari warmatebebi sxvadasxva dargSi. 3. moisinjos winasaarCevno programebSi dasaxuli centraluri debulebebi, amomrCevlebTan da masobrivi informaciis saSualebebTan muSaobis programebSi CarTuli Temebi da sakiTxebi, Semowmebul iqnas saarCevno fondebis mogrovebis SemuSavebuli strategia. sazogadoebrivi azris gamokiTxvis sakvanZo elementebia: a) amonakrebi amonakrebi xorcieldeba TviTneburad im jgufs Soris, romelic yvelaze ufro srulad warmoadgens mosaxleobis (amomrCevelTa) demografiul Wrils. b) anketebi anketebis Sevsebam SeiZleba warmatebamde migviyvanos an CaSalos gamokvlevebi. Tu Tqven ar iciT rogor CamoayaliboT SekiTxvebi mkafiod SemWidrovebuli da miukerZoebeli saxiT, nu ecdebiT SeimuSaoT amgvari anketa. anketis dawera – es mTeli mecnierebaa da es saqme sjobs dauTmoT profesionalebs an SeiZleba isargebloT wina gamokvlevebis SekiTxvebiT. magram ar unda dagaviwydeT mimdinare kampaniis konkretuli pirobebis gaTvaliswineba. g) gamokiTxvis Catareba saTanado kontroli gamokiTxvis Catarebaze – gamasavaTebeli samuSaoa, romelic Zalian did dros moiTxovs. garda amisa, anketebis Sevseba da Segroveba unda moxdes drois mokle SualedSi, Torem informacia dakargavs Tavis faseulobas. SeiZleba Catardes zepiri gamokiTxvebi bazrebze, TeatrebSi, parkebSi, yvelgan, sadac xvdebian an ikribebian adamianebi. mTavari moTxovnaa – im adamianTa momzadebuloba da miukerZoebloba, romlebic gamokiTxvas atareben. d) analizi gamokiTxvis dasrulebis Semdeg miRebul monacemebs gamoyenebisTvis moxerxebuli saxe unda mieces. miRebuli informaciis dastis gadamuSavebidan im Sedegebamde, romlebic uCvenebs, Tu ras fiqroben amomrCevlebi ama Tu im problemaze, arc Tu iseTi patara gzaa. 19
- Page 1 and 2: saerTaSoriso respublikuri instituti
- Page 3 and 4: 2. winasaarCevno kampaniis taqtikis
- Page 5 and 6: danarTi 14. aSS-s respublikuri part
- Page 7 and 8: 1. demografiuli gamokvlevebi. demog
- Page 9 and 10: amomrCevelTa kategoriebis gansazRvr
- Page 11 and 12: olqSi prioritetuli saarCevno ubnebi
- Page 13 and 14: yvelaze ufro mosalodnelia, rom swor
- Page 15 and 16: Tqveni oponentis Zlieri da susti mx
- Page 17: meore mizezi imisa ratom aris aucil
- Page 21 and 22: kamaTisas isini iSviaTad midian daT
- Page 23 and 24: 23. vin xelmZRvanelobs adgilobriv s
- Page 25 and 26: 5. daarwmuneT potenciuri kandidati,
- Page 27 and 28: kandidatisaTvis aucilebeli niSan-Tv
- Page 29 and 30: partiis adgilobrivi ganyofilebis mT
- Page 31 and 32: kandidatisTvis daxmarebis gaweva pa
- Page 33 and 34: analizi, mis biografiaSi erTmaneTis
- Page 35 and 36: • pasuxismgebeli sazogadoebriobas
- Page 37 and 38: politikur partiebSi Sedis adamianTa
- Page 39 and 40: garda amisa, mkveTrad gansazRvruli
- Page 41 and 42: 6. rTuli da saintereso amocanebis d
- Page 43 and 44: 4. gazeTebidan amonaWrebis Segroveb
- Page 45 and 46: muSaobisaTvis. is problemebi, romle
- Page 47 and 48: iujeti asaxavs RonisZiebaTa Catareb
- Page 49 and 50: amomrCevelTa kartoTekis Sedgena reg
- Page 51 and 52: a nomeria Cemi saarCevno ubani? rod
- Page 53 and 54: RonisZiebebi arCevnebis dRes saarCe
- Page 55 and 56: sapaeqro winasaarCevno kampaniis ms
- Page 57 and 58: sajaro gancxadebebi kandidatis mxar
- Page 59 and 60: • meTvalyuris muSaoba saarCevno p
- Page 61 and 62: saagitacio zarebi Cveulebriv xorcie
- Page 63 and 64: madlierebis grZnoba. maT surT aCven
- Page 65 and 66: kiTxvebi imis Taobaze, Tu ratom aRa
- Page 67 and 68: unda Seicavdes iseT damaxasiaTebel
vin aZlevs xmas Tqven kandi<strong>da</strong>ts <strong>da</strong> ratom?<br />
im SemTxvevaSi, Tu Tqven moaxerxeT efeqturi kavSiris <strong>da</strong>myareba Tqveni <strong>saarCevno</strong><br />
olqis amomrcevelTan, maSin vin uyris kenWs Tqven kandi<strong>da</strong>ts <strong>da</strong> ratom? vin uyris kenWs<br />
Tqven oponentebs? vin micems xmas Tqven winaaRmdeg?<br />
jgufebi, romlebic xmas mogcemen Tqven<br />
_______________________________<br />
_______________________________<br />
_______________________________<br />
jgufebi,<br />
winaaRmdeg<br />
romlebic xmas miscemen Tqven<br />
_______________________________<br />
_______________________________<br />
_______________________________<br />
jgufebi, romlebmac SeiZleba xma miscen Tqven<br />
oponents<br />
________________________________<br />
________________________________<br />
________________________________<br />
jgufebi, romlebmac SeiZleba xma miscen<br />
Tgveni oponentis winaaRmdeg<br />
________________________________<br />
________________________________<br />
________________________________<br />
5. sociologiuri gamokiTxvebi<br />
ratom?<br />
___________________________<br />
___________________________<br />
___________________________<br />
ratom?<br />
___________________________<br />
___________________________<br />
___________________________<br />
ratom?<br />
___________________________<br />
_________________________<br />
_________________________<br />
ratom?<br />
_________________________<br />
_________________________<br />
_________________________<br />
profesionaluri politikis arsenalSi arsebuli arc erTi instrumenti ar iZleva<br />
mosaxleobis <strong>da</strong>maxasiaTebeli Taviseburebebisa <strong>da</strong> Sexedulebebis amsaxveli realuri<br />
monacemebis miRebis iseT SesaZleblobas, rogorc sazogadoebrivi azris gamokiTxvaa.<br />
aseTi gamokvlevebi savaldebulo ar aris yoveli kampaniisaTvis, miTumetes, rom<br />
profesiuli gamokvlevebi ZviradRirebulia.<br />
<strong>da</strong> mainc, saWiro saxsrebis arsebobisa <strong>da</strong> sazogadoebis ganwyobilebis Sesaxeb<br />
saimedo monacemebis miRebis aucileblobisas un<strong>da</strong> ganixilos sazogadoebrivi azris<br />
gamokiTxvis Catarebis SesaZlebloba.<br />
18
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