saarCevno kampaniebis momzadeba da Catareba
saarCevno kampaniebis momzadeba da Catareba
saarCevno kampaniebis momzadeba da Catareba
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(es un<strong>da</strong> iyos TxrobiT formaSi <strong>da</strong>werili vrceli biografia, romelSic gaSuqdeba<br />
Tqveni namoqme<strong>da</strong>ri <strong>da</strong> miRwevebi, miznebi <strong>da</strong> cxovrebiseuli faseulobani). es masala<br />
gamoiyeneT Tqveni mokle biografiis safuZvlad, sajaro gancxadebrebisa <strong>da</strong> Tqveni<br />
kampaniis masalebSi Sesatanad.<br />
3. kargad un<strong>da</strong> erkveodeT mimdinare ambebis nakadSi.<br />
gaarkvieT, ra surT re<strong>da</strong>qtorebs <strong>da</strong> mieciT maT is, rac un<strong>da</strong>T. iyaviT zusti,<br />
operatiuli, <strong>da</strong> azrebi gamoxateT ise, rom SesaZlebeli iyos maTi citireba.<br />
4. msjelobisas <strong>da</strong>eyrdeniT faqtebs. arafrismTqmeli gancxadebebi presisTvis saintereso<br />
ar aris.<br />
5. Tqveni pres-relizebi profesionalurad un<strong>da</strong> iyos Sedgenili.<br />
pres-relizebisTvis gamoiyeneT ubralo, TeTr sabeWd qaRaldze Sesrulebuli,<br />
informaciulad <strong>da</strong>tvirTuli blankebi. pres-relizebis moculoba ar un<strong>da</strong><br />
aRematebodes erT nabeWd gverds. masalaTa miwodeba aqtiurad un<strong>da</strong> ganxorcieldes.<br />
6. Tqveni gancxadebebi <strong>da</strong> kiTxvebze pasuxebi un<strong>da</strong> iyos mokle <strong>da</strong> sagnis arsis Sesaxeb.<br />
radio- <strong>da</strong> telesadgurebis umetesoba iyenebs 30-wamiani xmovani rgolebis sistemas.<br />
winaswar moamzadeT pasuxebi iseT kiTxvebze, romlebsac yvelaze xSirad iZlevian.<br />
7. iazrovneT warmosaxviTad. Tqven SeZlebT presaSi farTod gaSuqebis uzrunvelyofas,<br />
Tu ifiqrebT saintereso ukana xedis Seqmnis Sesaxeb. sabinao mSeneblobis<br />
problemebisadmi miZRvnili pres-konferencia sanaxaobrivad ufro mimzidveli iqneba,<br />
Tu igi Catardeba samSeneblo moednis fonze, <strong>da</strong> ara sastumros podiumze.<br />
8. nu ga<strong>da</strong>uxvevT Tqveni <strong>saarCevno</strong> kampaniis ZiriTadi lozungebi<strong>da</strong>n. Tu reportiori<br />
<strong>da</strong>gisvamT SekiTxvas sxva Temaze, SeecadeT ise upasuxoT, rom <strong>da</strong>ubrundeT im Temas,<br />
romelic Tqvens leitmotivs warmoadgens.<br />
9. pres-relizebi <strong>da</strong> radio-gamosvlebi moamzadeT TiToeuli iseTi RonisZiebis Semdeg,<br />
romelic imsaxurebs axal ambebSi moxvedras. popularuli sazogadoebrivi<br />
organizaciis `laionz qlab~-is 30 wevris winaSe warmoTqmuli sityva SeiZleba iseT<br />
gamosvlad iqces, romelsac 10000 a<strong>da</strong>miani mousmens.<br />
10. erTmaneTTan <strong>da</strong>akavSireT presaSi fasiani <strong>da</strong> ufaso reklamebis SesaZleblobebi.<br />
gaaZliereT Tqveni kampaniis lozungebis propagandistuli zemoqmedeba pres-relizebSi,<br />
gamosvlebsa <strong>da</strong> gagzavnil masalebSi maTi ganmeorebis meSveobiT. Tqven amomrCevelTa<br />
ufro met xmebs miiRebT, rodesac isini waikiTxaven statias Tqveni programis -<br />
`<strong>da</strong>naSaulTan brZolis xuTi nabiji~ - Sesaxeb, moismenen mis Sesaxeb radioTi,<br />
naxaven televiziiT axali ambebis eqvs-saaTian ga<strong>da</strong>cemaSi <strong>da</strong> fostiT miiReben werils<br />
am programis Sesaxeb detaluri ganmartebebiT.<br />
. . . <strong>da</strong> ra ar un<strong>da</strong> gavakeToT<br />
1. ar isaubroT reportiorTan imaze, ris Sesaxebac ar gsurT, rom gazeTSi waikiTxoT.<br />
Tu faqti sakmarisad `cxel-cxelia~, Tqvens SeniSvnas, rom masala ar gaxlavT<br />
presisaTvis gankuTvnili, aravin gaixsenebs.<br />
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