saarCevno kampaniebis momzadeba da Catareba
saarCevno kampaniebis momzadeba da Catareba saarCevno kampaniebis momzadeba da Catareba
ganmavlobaSi aSuqeben. Tqven gazrdiT sakuTar Sanss, rom gamoCndeT presis furclebze, Tu ise imoqmedebT, rom Tqveni RonisZiebis gaSuqeba reportiorisaTvis ioli aRmoCndes. magaliTad, Tu pres-relizSi ar migiTiTebiaT sakontaqto telefonis nomeri, xolo reportiors gauCnda SekiTxvebi, nu geqnebaT imedi, rom igi dros daxarjavs Tqveni telefonis nomris mosaZieblad. reportiori ufro sxva iseTi movlenis Sesaxeb dawers, romlis gaSuqebac misTvis ufro xelmisawvdomi iqneba, da nagvis yuTSi moisvris Tqvens pres-relizs. Tqven SegiZliaT daxmareba gauwioT reportiorebs, Tu moamaragebT axal ambebSi gaSuqebis Rirsi informaciiT da SeZlebisdagvarad gauadvilebT maT Tqveni RonisZiebis gaSuqebas. hkiTxeT Jurnalistebs, Tu ris Sesaxeb surT maT statiis dawera, da mieciT maT is, risi miRebac undaT. amasTan, yovelTvis gaxsovdeT, rom efeqturi masalis ZiebaSi, reportiorebi sruli mzadyofniT gamoiyeneben informacias Tqveni kampaniis Sesaxeb, imis miuxedavad, xelsayreli iqneba Tu ara es TqvenTvis. 7. daamyareT kargi urTierTobebi adgilobriv JurnalistebTan urTierTobaTa srulyofa mudmivi procesia. adgilobriv presasTan urTierTobebis gansamtkiceblad, SeecadeT SeasruloT Semdegi: • estumreT reportiorebs samuSao adgilze. Tu Tqven adgilobrivi presis ofisis maxloblad imyofebiT, ubralod SeiareT iq, Tundac misalmebis mizniT. • pirveli Sexvedris dros, yovelTvis gadaeciT reportiorebs masalaTa kompleqti presisaTvis, Tu es jer kidev ar gagikeTebiT. • moiqeciT ise, rom reportiorTan pirveli viziti ar iqces ukanasknelad. daukavSirdiT xolme mas telefoniT, raTa SeinarCunoT kontaqti. • aucileblad acnobeT reportiors, Tu Tqveni azriT, rodis moamzada man Zalian kargi masala. Cven yovelTvis xalisianad vakritikebT masalebs, romlebic Cveni azriT, susti gamovida, magram Zalzed iSviaTad vpoulobT dros, rom SevaqoT namdvilad kargi masalebi. ra unda movimoqmedoT, rodesac presis mxridan reagireba negatiuria? SesaZloa, periodulad SegeqmnaT STabeWdileba, rom presa araa samarTliani Tqvens mimarT. aseT SemTxvevebSi, pirvel yovlisa, SeCerdiT da mSvidad gaaanalizeT, es namdvilad asea Tu Tqven ubralod, Zalzed emociurad reagirebT am ambavze? rogori xangrZlivad moqmedi Sedegebi SeiZleba moitanos ama Tu im masalam? SesaZlebelia Tu ara ise moxdes, rom Sedegebi ufro naklebad seriozuli aRmoCndes imasTan SedarebiT, rasac presasTan Tqveni konfliqti gamoiwvevs, da rogori iqneba JurnalistTa mxridan Tqvendami gamovlenili mtruli damokidebulebis Sedegebi aseT SemTxvevaSi? Tu TqvenTvis cxadi gaxdeba, rom presis midgoma arasamarTliania, SeecadeT miiRoT erTerTi qvemoT CamoTvlili zoma: 1. daurekeT Jurnalists da auxseniT Tqveni pozicia. SesaZloa, rom igi Seecados am sakiTxis gadaWras. 156
2. miswereT mkafio, gamomsaxveli formis werili reportiors an axali ambebis ganyofilebis redaqtors masalaSi arsebuli uzustobebis miiTebiT. werils daurTeT sinamdvileSi arsebuli faqtebis mokle anotacia. araa sasurveli, rom erT-dRian masalas sicocxle gauxangrZlivoT~, da amiT mas Zalzed didi mniSvneloba mivaniWoT an Zalze emociuri reagirebiT vupasuxoT. 3. arasodes ar moiTxovoT uaryofa, ubralod, iTxoveT, rom masalaSi Setanili iqnas Sesworebebi. 4. Tu Tqven pasuxs werT redaqtoris svetSi gamoqveynebul masalaze, iTxoveT, rom mogcen sapasuxo statiis gamoqveynebis saSualeba. Tu cxadi xdeba, rom romelime Jurnalisti aSkarad Tqvens winaaRmdegaa ganwyobili, nu SeecdebiT masTan urTierTobis garkvevas pirvelive masalis gamoqveynebisTanave. yovelnairad SeecadeT, rom moamzadoT sakmarisi raodenobis faqtebi da mxolod amis Semdeg iTxoveT, rom mogcen aseT JurnalistTan pirispir gasaubrebis saSualeba. mxolod mas Semdeg, rodesac mimarTavT yvela zemoCamoTvlil zomas, sakiTxi daayeneT gazeTis redaqtorTan. daixsomeT: JurnalistebTan Tqveni muSaobis efeqtianoba arasodes ar efuZneba presis mxridan Tavdasxmebis brwyinvaled mogeriebas. piriqiT, muSaobis efeqturoba izomeba Tqveni unariT, rom daimsaxuroT presis pativiscema da iseTi Tvisebebis gamovleniT, rogoricaa patiosneba da samarTlianoba. am miznebis miRweva met dividendebs mogitanT presaSi Tqveni saarCevno kampaniis dadebiTad gaSuqebis kuTxiT. rogor uzrunvelvyoT RonisZiebis gaSuqeba gazeTebSi? adgilobrivi movlenebis Sesaxeb Tqveni poziciis gamoxatvis mizniT, pres-relizebis momzadebasa Semdegi: da pres-konferenciebis gamarTvasTan erTad, SeecadeT, rom SeasruloT 1. konkretul sarCevno olqSi mogzaurobisas, ewvieT adgilobriv gazeTebs. darwmundiT, rom gaqvT yvela im gazeTis zusti da sruli CamonTvali redaqtorebis gvarebisa da TioToeuli sakorespondento punqtis reportiorebis miTiTebiT, romlebic aSuqeben movlenebs mocemul saarCevno olqSi. Tqveni kampaniis gaSuqebas mniSvnelovnad gaaumjobesebs masmediis warmomadgenlebTan piradi kontaqtebis damyareba kampaniis sawyis etapebze. xSiria SemTxvevebi, rodesac mciretiraJiani yoveldRiuri gazeTebi soflad an qalaqgare raionebSi gamomavali yovelkvireuli aSuqeben. gazeTebis reportiorebi an redaqtorebi Tqvens vizits imave dRes TqvenTvis sasurveli olqis gazeTis redaqciaSi winaswar darekeT, raTa gansazRvroT maTTvis xelsayreli dro Tqveni vizitisaTvis. amasTanave, Tu Tqven jer ar gadagiciaT maTTvis masalaTa kompleqti, SegiZliaT es gakeToT vizitis dros. 157
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2. miswereT mkafio, gamomsaxveli formis werili reportiors an axali ambebis<br />
ganyofilebis re<strong>da</strong>qtors masalaSi arsebuli uzustobebis miiTebiT. werils <strong>da</strong>urTeT<br />
sinamdvileSi arsebuli faqtebis mokle anotacia. araa sasurveli, rom erT-dRian<br />
masalas sicocxle gauxangrZlivoT~, <strong>da</strong> amiT mas Zalzed didi mniSvneloba mivaniWoT<br />
an Zalze emociuri reagirebiT vupasuxoT.<br />
3. arasodes ar moiTxovoT uaryofa, ubralod, iTxoveT, rom masalaSi Setanili iqnas<br />
Sesworebebi.<br />
4. Tu Tqven pasuxs werT re<strong>da</strong>qtoris svetSi gamoqveynebul masalaze, iTxoveT, rom<br />
mogcen sapasuxo statiis gamoqveynebis saSualeba.<br />
Tu cxadi xdeba, rom romelime Jurnalisti aSkarad Tqvens winaaRmdegaa ganwyobili,<br />
nu SeecdebiT masTan urTierTobis garkvevas pirvelive masalis gamoqveynebisTanave.<br />
yovelnairad SeecadeT, rom moamzadoT sakmarisi raodenobis faqtebi <strong>da</strong> mxolod amis<br />
Semdeg iTxoveT, rom mogcen aseT JurnalistTan pirispir gasaubrebis saSualeba.<br />
mxolod mas Semdeg, rodesac mimarTavT yvela zemoCamoTvlil zomas, sakiTxi <strong>da</strong>ayeneT<br />
gazeTis re<strong>da</strong>qtorTan.<br />
<strong>da</strong>ixsomeT: JurnalistebTan Tqveni muSaobis efeqtianoba arasodes ar efuZneba presis<br />
mxri<strong>da</strong>n Tav<strong>da</strong>sxmebis brwyinvaled mogeriebas. piriqiT, muSaobis efeqturoba izomeba<br />
Tqveni unariT, rom <strong>da</strong>imsaxuroT presis pativiscema <strong>da</strong> iseTi Tvisebebis gamovleniT,<br />
rogoricaa patiosneba <strong>da</strong> samarTlianoba. am miznebis miRweva met dividendebs mogitanT<br />
presaSi Tqveni <strong>saarCevno</strong> kampaniis <strong>da</strong>debiTad gaSuqebis kuTxiT.<br />
rogor uzrunvelvyoT RonisZiebis gaSuqeba gazeTebSi?<br />
adgilobrivi movlenebis Sesaxeb Tqveni poziciis gamoxatvis mizniT, pres-relizebis<br />
<strong>momzadeba</strong>sa<br />
Semdegi:<br />
<strong>da</strong> pres-konferenciebis gamarTvasTan erTad, SeecadeT, rom SeasruloT<br />
1. konkretul sarCevno olqSi mogzaurobisas, ewvieT adgilobriv gazeTebs.<br />
<strong>da</strong>rwmundiT, rom gaqvT yvela im gazeTis zusti <strong>da</strong> sruli CamonTvali re<strong>da</strong>qtorebis<br />
gvarebisa <strong>da</strong> TioToeuli sakorespondento punqtis reportiorebis miTiTebiT, romlebic<br />
aSuqeben movlenebs mocemul <strong>saarCevno</strong> olqSi.<br />
Tqveni kampaniis gaSuqebas mniSvnelovnad gaaumjobesebs masmediis warmomadgenlebTan<br />
piradi kontaqtebis <strong>da</strong>myareba kampaniis sawyis etapebze. xSiria SemTxvevebi, rodesac<br />
mciretiraJiani yoveldRiuri gazeTebi soflad an qalaqgare raionebSi gamomavali<br />
yovelkvireuli<br />
aSuqeben.<br />
gazeTebis reportiorebi an re<strong>da</strong>qtorebi Tqvens vizits imave dRes<br />
TqvenTvis sasurveli olqis gazeTis re<strong>da</strong>qciaSi winaswar <strong>da</strong>rekeT, raTa gansazRvroT<br />
maTTvis xelsayreli dro Tqveni vizitisaTvis.<br />
amasTanave, Tu Tqven jer ar ga<strong>da</strong>giciaT maTTvis masalaTa kompleqti, SegiZliaT es<br />
gakeToT vizitis dros.<br />
157
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