saarCevno kampaniebis momzadeba da Catareba
saarCevno kampaniebis momzadeba da Catareba saarCevno kampaniebis momzadeba da Catareba
pres-konferenciebis Catarebisa da sxva sajaro gancxadebebis meSveobiT, romlebic SemdgomSi Suqdeba radioTi, televiziiT da gazeTebSi. `ufaso~ politikuri reklama masobriv sainformacio saSualebebSi, rogorc wesi, ufro efeqturia, vidre politikuri reklama. es ganpirobebulia ori mizeziT: 1. aseTi gancxadebebis mimarT ndobis faqtori ufro maRalia, radgan maTi wyaro araa damokidebuli Tqvens sareklamo kampaniaze; da 2. mocemul SemTxvevaSi, Tqven xarjavT drosa da Zalisxmevas da ara mniSvnelovan finansur resursebs Tqveni saarCevno kampaniis fondebidan. ra mosazrebebiT unda vixelmZRvaneloT, raTa davadginoT, iqceva Tu ara siaxled esa Tu is gancxadeba? imis miuxedavad, rom ar arsebobs zusti wesebi imis dasadgenad, Tu ra aris siaxle, faqtiurad, yvela reportaJi Seicavs qvemoT CamoTvlil erT-erT an ramdenime aspeqts: 1. aris Tu ara esa Tu is movlena an gancxadeba araCveulebrivi ram? rac ufro uCveuloa momxdari faqti, miT ufro metia albaToba, rom igi siaxled iqces. 1984 wels, rodesac arlen violetma ganacxada rod ailendis StatSi generaluri prokuroris postze sakuTari kandidaturis wamoyenebis Sesaxeb, presis didma nawilma aitaca es gancxadeba. ratom? imitom, rom arlen violeti mowyalebis debis kaTolikuri ordenis monazoni iyo da SeeZlo ebrZla am postis mosapoveblad mxolod mas Semdeg, Tu ordens datovebda. an, martivad rom vTqvaT, is, rom ZaRlma adamians ukbina, siaxle ar aris, magram, Tu adamianma ukbina ZaRls, es ukve siaxlea. 2. ramdenad droulia es? nebismieri movlena SeiZleba iqces siaxled an warsulad. rac ufro aqtualuria sakiTxi, miT ufro metia Sansi, rom man presis yuradReba miipyros. magaliTad, Tu Tqven ibrZviT meris postis mosapoveblad, da am dros xanZari naxevar qalaqs anadgurebs, xanZarsawinaaRmdego sistemis mdgomareobis gaumjobesebis mowodebiT gamosvla saWiroa manam, sanam kvamli kvlav bolavs, da ara sami kviris Semdeg. is, rom adamianma ZaRls ukbina ori wlis win, siaxles aRar warmoadgens. 3. ramdenad araerTgvarovania movlena? 1980 wels, senatSi arCevnebis kampaniis dros, respublikuri partiis kandidatma, senatSi demokratiuli partiis warmomadgeneli daadanaSaula imaSi, rom man Tavisi Statis senatorTa interesebis sawinaaRmdegod misca xma, rodesac mxari dauWira im pirTa amnistiis programas, romlebmac Tavi aarides jarSi gawvevas vietnamis kampaniis dros. am braldebis uaryofis mizniT senatorma daxmarebisaTvis mimarTa Statis vietnamis omis veteranTa organizaciis Tavmjdomares. rogorc braldeba, ise misi uaryofa, sakmaod winaaRmdegobrivi iyo, da swored amis gamo gaxdnen isini nomer pirveli siaxleebi. vfiqrob, sityvaze mendobiT, Tu vityvi, rom saTauri: `respublikelebis kandidatma alfred londonma brali dasdo demokrat senator smits masSi, rom man finias ukbina~, yvela gazeTis pirvel gverdze gamoqveyndeba. 152
4. ramdenad aqtualuria movlena adgilobrivi mosaxleobisaTvis? rac ufro aqtualuria esa Tu is movlena adgilobrivi mosaxleobisaTvis, miT ufro metia albaToba, rom igi siaxled iqceva. es gansakuTrebiT damaxasiaTebelia yovelkvireuli gazeTebisaTvis, romlebic, ZiriTadad, adgilobriv movlenebs aSuqeben. yvelgan, sadac ki SesaZlebeli iqneba, moixsenieT adgilobrivi macxovreblebi an nebismieri sxva saSualebiT SeuTavseT Tqveni siaxleebi adgilobrivi mkiTxvelebis, msmenelebisa da mayureblebis interesebs. gancxadebebi gaakeTeT konkretuli sainformacio bazris gaTvaliswinebiT, raTa masalas meti adgilobrivi mimarTuleba SesZinoT. Tu ZaRlma adamians Tqvens quCaze ukbina, Tqven am ambavs aucileblad SeityobT, radgan es uSualod im raions exeba, sadac Tqven cxovrobT. 5. rogori emociuri Seferiloba aqvs movlenas? masobriv sainformacio saSualebebs moswonT emociurad datvirTuli istoriebi. emociuri movlenebi sainteresod ikiTxeba, da Jurnalistebic specialurad eZeben aseT istoriebs. magram, masalisaTvis emociuri datvirTvis SeZenisas, joxs nu gadaRunavT; Tu masalis Sinaarsi Zalzed emociuri xasiaTisa iqneba, aman SeiZleba ukuefeqti gamoiwvios da presa, ubralod, uars ityvis mis gamoqveynebaze. cnoba, rom ZaRlma obol bavSvs ukbina, ufro emociuria, vidre is, rom ZaRlma mamakacs ukbina. 6. ramdenad masStaburia movlena? movlenis masStaburoba SeiZleba axal ambad iqces. Tu Tqven SeZlebT, rom bevri adamiani moizidoT RoniZiebaze, an asobiT adamiani daasaqmoT proeqtze muSaobaSi, es ambavi presaSi bevrad ufro srulad gaSuqdeba. is, rom adamians asma ZaRlma ukbina, ukve siaxlea. 7. Seicavs Tu ara movlena konfliqtis elements? yvelasaTvis cnobilia, rom reportiorebi da mkiTxvelebi konfliqtebs `aRmerTeben~. Tu Tqven SeZlebT konfliqtis Seqmnas, CaTvaleT, rom Tqven SeqmeniT siaxle. amasTan, aq sifrTxile gmarTebT: konfliqti unda Seiqmnas sakiTxis, da ara personaliebis mimarT. is, rom pretendentis ZaRlma ukbina realuri kandidatis ZaRls, ukve Seicavs konliqtis elements. 8. gareulni arian Tu ara movlenaSi cnobili pirovnebebi? cnobili saxelebi movlenas met simkveTres matebs. sazogadoeba yovelTvis aRtacebulia mdidari da cnobili pirovnebebis saqmianobiT. swored amitom, adgilobrivi kandidatebi yovelTvis cdiloben, rom sajarod moipovon cnobili politikosebis mxardaWera. 9. moixseniebian Tu ara movlenaSi adgilobrivi sazogadoebis warmomadgenlebi? axal ambebs saxelebi qmnian. redaqtorebma ician, rom adamianebs moswonT TavianTi gvarebis xilva gazeTebSi. imisaTvis, rom sakonsultacio komitetis Seqmnis Sesaxeb gancxadebas xangrZlivi efeqti hqondes, SeeecadeT, rom gazeTs erTbaSad ar miawodoT aseTi komitetis wevrTa sruli sia. reportaJs imis Sesaxeb, rom ZaRlma ukbina fostalion sem mimbergs, misi ojaxis wevrebi da megobrebi udidesi interesiT gaecnobian. 153
- Page 101 and 102: winasaarCevno kampania vakuumSi ar
- Page 103 and 104: warmoadgenen gamosvlebi, debatebi,
- Page 105 and 106: amomrCevlebs, da rom Tqven kandidat
- Page 107 and 108: momuSave Tqveni momxre. aucileblad
- Page 109 and 110: gamosvlebi publikis winaSe da polit
- Page 111 and 112: • arCeviT Tanamdebobaze arCevis m
- Page 113 and 114: 4. moerideT mravalsityvaobas. Semoi
- Page 115 and 116: 6. kandidatis zepiri gamosvlebis mo
- Page 117 and 118: ogor SeiZleba maqsimalurad efeqtura
- Page 119 and 120: 4. CaicviT ise, rom yuradReba miipy
- Page 121 and 122: a miznebis miRwevas uwyobs xels pir
- Page 123 and 124: dros safosto gzavnilebi SeiZleba ga
- Page 125 and 126: 4. sakuTari biujetis gaTvaliswinebi
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- Page 129 and 130: 2. masobrivi informaciis saSualebeb
- Page 131 and 132: 3. masobrivi informaciis saSualebeb
- Page 133 and 134: iografiaSi Setanili TiToeuli sityva
- Page 135 and 136: ogor unda daiweros pres-relizi? 1.
- Page 137 and 138: pres-konferencias arasodes ar moepy
- Page 139 and 140: sinamdvileSi, Zalian kargi iqneba,
- Page 141 and 142: 6. SeaTanxmeT radio-sareklamo kampa
- Page 143 and 144: eportiorebTan sasaubrod. radios Tan
- Page 145 and 146: intervius dawyebisas: 1. moewyeT mo
- Page 147 and 148: 5. politikuri reklama gazeTebSi fas
- Page 149 and 150: 2. adgilobrivi problemebi. romeli p
- Page 151: masobriv sainformacio saSualebebSi
- Page 155 and 156: mizniT, es gaakeTeT manam, sanam da
- Page 157 and 158: 2. miswereT mkafio, gamomsaxveli fo
- Page 159 and 160: ganrigSi ar SeitanoT piradi Sexvedr
- Page 161 and 162: (es unda iyos TxrobiT formaSi dawer
- Page 163 and 164: RonisZiebebi, romlebic xels uwyoben
- Page 165 and 166: saarCevno uflebebis garantiebis~ Se
- Page 167 and 168: ubnebis gamovlenac, sadac yvelaze m
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- Page 171 and 172: sxva RonisZiebebi arCevnebis dRes.
- Page 173 and 174: Tan vurTav biografias da ZiriTad mo
- Page 175 and 176: satelefono da Statis Senaxvis xarje
- Page 177 and 178: danarTi 6. kampaniis organizaciuli
- Page 179 and 180: yvelaze aqtualuri problemebi: muSao
- Page 181 and 182: megobrebi, partniorebi biznesSi, Ta
- Page 183 and 184: danarTi 11. RonisZiebebi arCevnebis
- Page 185 and 186: danarTi 13. finansuri saxsrebis moz
- Page 187 and 188: 15) ganmeorebiTi Setyobinebebis gag
- Page 189 and 190: cudi ambavi ki isaa, rom aq, dripin
- Page 191 and 192: 3. winasaarCevno kampaniis dros Cas
- Page 193 and 194: danarTi 17. kampaniis biujeti: Semo
- Page 195 and 196: 4. broSura #4 $0 5. ilustrirebuli b
- Page 197: 17. s. koliveri, p. merlou. masmedi
pres-konferenciebis Catarebisa <strong>da</strong> sxva sajaro gancxadebebis meSveobiT, romlebic<br />
SemdgomSi Suqdeba radioTi, televiziiT <strong>da</strong> gazeTebSi.<br />
`ufaso~ politikuri reklama masobriv sainformacio saSualebebSi, rogorc wesi, ufro<br />
efeqturia, vidre politikuri reklama. es ganpirobebulia ori mizeziT:<br />
1. aseTi gancxadebebis mimarT ndobis faqtori ufro maRalia, radgan maTi wyaro araa<br />
<strong>da</strong>mokidebuli Tqvens sareklamo kampaniaze; <strong>da</strong><br />
2. mocemul SemTxvevaSi, Tqven xarjavT drosa <strong>da</strong> Zalisxmevas <strong>da</strong> ara mniSvnelovan<br />
finansur resursebs Tqveni <strong>saarCevno</strong> kampaniis fondebi<strong>da</strong>n.<br />
ra mosazrebebiT un<strong>da</strong> vixelmZRvaneloT, raTa <strong>da</strong>vadginoT, iqceva Tu ara siaxled esa Tu<br />
is gancxadeba?<br />
imis miuxe<strong>da</strong>vad, rom ar arsebobs zusti wesebi imis <strong>da</strong>sadgenad, Tu ra aris siaxle,<br />
faqtiurad, yvela reportaJi Seicavs qvemoT CamoTvlil erT-erT an ramdenime aspeqts:<br />
1. aris Tu ara esa Tu is movlena an gancxadeba araCveulebrivi ram?<br />
rac ufro uCveuloa momx<strong>da</strong>ri faqti, miT ufro metia albaToba, rom igi siaxled iqces.<br />
1984 wels, rodesac arlen violetma ganacxa<strong>da</strong> rod ailendis StatSi generaluri<br />
prokuroris postze sakuTari kandi<strong>da</strong>turis wamoyenebis Sesaxeb, presis didma nawilma<br />
aitaca es gancxadeba. ratom? imitom, rom arlen violeti mowyalebis debis kaTolikuri<br />
ordenis monazoni iyo <strong>da</strong> SeeZlo ebrZla am postis mosapoveblad mxolod mas Semdeg, Tu<br />
ordens <strong>da</strong>toveb<strong>da</strong>. an, martivad rom vTqvaT, is, rom ZaRlma a<strong>da</strong>mians ukbina, siaxle ar<br />
aris, magram, Tu a<strong>da</strong>mianma ukbina ZaRls, es ukve siaxlea.<br />
2. ramdenad droulia es?<br />
nebismieri movlena SeiZleba iqces siaxled an warsulad. rac ufro aqtualuria sakiTxi,<br />
miT ufro metia Sansi, rom man presis yuradReba miipyros. magaliTad, Tu Tqven ibrZviT<br />
meris postis mosapoveblad, <strong>da</strong> am dros xanZari naxevar qalaqs anadgurebs,<br />
xanZarsawinaaRmdego sistemis mdgomareobis gaumjobesebis mowodebiT gamosvla saWiroa<br />
manam, sanam kvamli kvlav bolavs, <strong>da</strong> ara sami kviris Semdeg. is, rom a<strong>da</strong>mianma ZaRls<br />
ukbina ori wlis win, siaxles aRar warmoadgens.<br />
3. ramdenad araerTgvarovania movlena?<br />
1980 wels, senatSi arCevnebis kampaniis dros, respublikuri partiis kandi<strong>da</strong>tma, senatSi<br />
demokratiuli partiis warmomadgeneli <strong>da</strong>a<strong>da</strong>naSaula imaSi, rom man Tavisi Statis<br />
senatorTa interesebis sawinaaRmdegod misca xma, rodesac mxari <strong>da</strong>uWira im pirTa<br />
amnistiis programas, romlebmac Tavi aarides jarSi gawvevas vietnamis kampaniis dros. am<br />
braldebis uaryofis mizniT senatorma <strong>da</strong>xmarebisaTvis mimarTa Statis vietnamis omis<br />
veteranTa organizaciis Tavmjdomares. rogorc braldeba, ise misi uaryofa, sakmaod<br />
winaaRmdegobrivi iyo, <strong>da</strong> swored amis gamo gaxdnen isini nomer pirveli siaxleebi.<br />
vfiqrob, sityvaze mendobiT, Tu vityvi, rom saTauri: `respublikelebis kandi<strong>da</strong>tma<br />
alfred londonma brali <strong>da</strong>sdo demokrat senator smits masSi, rom man finias ukbina~,<br />
yvela gazeTis pirvel gverdze gamoqveyndeba.<br />
152
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