saarCevno kampaniebis momzadeba da Catareba
saarCevno kampaniebis momzadeba da Catareba
saarCevno kampaniebis momzadeba da Catareba
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masobriv sainformacio saSualebebSi ufaso <strong>da</strong> fasiani politikuri reklamebis<br />
ganTavsebis koordinacia<br />
efeqturi saagitacio programis SemuSavebis gasaRebs warmoadgens masobriv sainformacio<br />
saSualebebSi ufaso <strong>da</strong> fasiani politikuri reklamebis ganTavsebis koordinacia. ufaso<br />
reklama aZlierebs fasiani reklamis zemoqmedebis xarisxs, <strong>da</strong> piriqiT. aseTi koordnacia<br />
saSualebas iZleva Tavi<strong>da</strong>n iqnas acilebuli is gaugebroba <strong>da</strong> <strong>da</strong>bneuloba, rasac iwvevs<br />
urTierTsawinaaRmdego informaciis miwodeba amomrCevlisaTvis.<br />
efeqturi agitaciis mizniT gamoiyeneT Tqvens xelT arsebuli yvela saSualeba <strong>da</strong><br />
saxsrebi. gaaanalizeT fasiani <strong>da</strong> ufaso reklamebis yvela sainformacio saSualebebSi<br />
ganTavsebis, sajaro gamosvlebisa <strong>da</strong> im RonisZiebebis Zlieri <strong>da</strong> susti mxareebi,<br />
romlebzec mogiwevT gamosvla wina<strong>saarCevno</strong> kampaniis umniSvnelovanesi miznebis<br />
misaRwevad. magaliTad, Tu Tqvens mizans warmoadgens is, rom kandi<strong>da</strong>tis gvari<br />
sayovelTaod cnobili gaxdes, <strong>da</strong>wereT statia, sa<strong>da</strong>c mkiTxvels mouTxrobT kandi<strong>da</strong>tis<br />
Sesaxeb <strong>da</strong> gaacnobT mis platformas. Tqveni mizania iseTi situaciis Seqmna, rodesac<br />
kandi<strong>da</strong>tis Sesaxeb <strong>da</strong>debiTi statiis wakiTxvis Semdeg amomrCevels SeeZleba moisminos<br />
radioreklama an moxvdes masobriv sainformacio saSualebebSi gaSvebuli sxva fasiani<br />
reklamis zemoqmedebis qveS, imave Temaze.<br />
magaliTi: gazeTSi gamoqveyn<strong>da</strong> statia, romelSic momgebiani formiTY Suqdeba Tqveni<br />
kandi<strong>da</strong>tis Tvalsazrisi ga<strong>da</strong>saxadebis sakiTxTan <strong>da</strong>kavSirebiT. am statiis gamoqveynebis<br />
Semdeg Tqven ukveTavT reklamas radioSi, sa<strong>da</strong>c saubarioa kandi<strong>da</strong>tis Tvalsazrisis<br />
Sesaxeb, <strong>da</strong> agreTve iwyebT furclebis gavrcelebas, sa<strong>da</strong>c moTxrobilia kandi<strong>da</strong>tis<br />
Tvalsazrisi ga<strong>da</strong>saxadebis sakiTxTan <strong>da</strong>kavSirebiT.<br />
mocemuli magaliTi gviCvenebs informaciis ganmeorebis meTods, romelic yvelaze metad<br />
efeqturia amomrCevelze zemoqmedebis TvalsazrisiT. ra Tqma un<strong>da</strong>, yovelive es un<strong>da</strong><br />
<strong>da</strong>igegmos droulad. miuxe<strong>da</strong>vad im faqtisa, rom Tqven ar iciT, Tu rodis gamoqveyn<strong>da</strong> esa<br />
Tu is statia, SegiZliaT <strong>da</strong>gegmoT RonisZiebebi, romlebic gaSuqdeba fasian sainformacio<br />
saSualebebSi <strong>da</strong> rac uzrunvelyofs, rom maTi Catarebis dro <strong>da</strong>axloebiT emTxveodes<br />
statiis gamoqveynebis dros. Tqven agitaciis yvela saSualeba <strong>da</strong> saxsrebi un<strong>da</strong><br />
gamoiyenoT wina<strong>saarCevno</strong> kampaniis ZiriTadi xazis gasaZliereblad. amisaTvis aucilebelia,<br />
rom droulad <strong>da</strong>iwyoT mosamzadebeli samuSaoebi, <strong>da</strong> rom yvela sainformacio saSualebas<br />
gaegzavnos erTi <strong>da</strong> igive sareklamo informacia. Tqven, wina<strong>saarCevno</strong> kampaniis mTel<br />
periodSi un<strong>da</strong> iyoT koncentrirebuli erT Temaze <strong>da</strong> mkafiod formulirebuli <strong>da</strong><br />
mizanmimarTuli sareklamo gancxadebebiT un<strong>da</strong> warmoaCinoT misi mniSvneloba. fasiani <strong>da</strong><br />
ufaso reklamebi sainformacio saSualebebSi gamoiyeneT imisaTvis, rom mizanmimarTuli<br />
gancxadebebis meSveobiT asaxoT Tqvens TemasTan <strong>da</strong>kavSirebuli sakiTxebis wre.<br />
8. rogor mivaRwioT kampaniis ufasod gaSuqebas masobriv sainformacio saSualebebSi?<br />
rodesac vlaparakobT `ufaso~ politikur reklamaze masobriv sainformacio<br />
saSualebebSi, Cven, pirvel rigSi, mxedvelobaSi gvaqvs is axali ambebi, romlebic<br />
wamoiSveba <strong>saarCevno</strong> kampaniis procesSi Tqveni gamosvlebis, pres-relizebis gamoSvebis,<br />
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