saarCevno kampaniebis momzadeba da Catareba
saarCevno kampaniebis momzadeba da Catareba saarCevno kampaniebis momzadeba da Catareba
mxolod Tqven SegiZliaT ama Tu im konkretuli problemis gadaWra. Tqvens Sesaxeb mxolod amis Semdeg ilaparakeben yvelgan. yvelaze momgebiani meTodi, rom xalxi aalaparakoT Tqvens, rogorc im adamianis Sesaxeb, romelsac ZaluZs problemis gadaWra, gaxlavT gamosvla im oficialuri piris rolSi, romlis Tanamdebobazec tardeba arCevnebi. Tqven unda SeZloT, rom masa gamogyveT! gaerkvieT situaciaSi da wamoayeneT axali ideebi. gamoavlineT aqtiuroba, daamtkiceT, rom Tqveni programa, ideebi da iniciativebi realurad uzrunvelyofen problemis gadawyvetas. winasaarCevno kampaniis daskvniT etapze - arCevnebamde ramdenime TviT adre - masobriv sainformacio saSualebebSi Tqveni kampaniis ufasod gaSuqebis SesaniSnavi saSualebaa pres- konfernciebis mowyoba. ar unda daiviwyoT, rom pres-konferenciis gamarTvisas Tqveni kandidati sayovelTao yuradRebis centrSi eqceva. amitom, uaRresad mniSvnelovania, rom kandidati momzadebuli iyos aseTi RonisZiebisaTvis. zogjer, calkeuli interviuebis organizebam ramdenime korespondentTan, rogorc piradi Sexvedrebis, ise satelefono saubrebis formiT, SesaZloa uzrunvelyos Tqveni masalebis gaSuqeba pres-konfernciis Catarebis gareSe. winasaarCevno kampaniis gaSuqebaze pasuxismgebel fotokorespondents daavaleT, rom gadaiRos kandidatis ramdenime fotosuraTi (calke da jgufuri), romlebic momgebianad warmoaCens mas. aseTi fotoebi SeiZleba daigzavnos pres-relizebTan erTad an gamoqveyndes saagitacio-propagandistuli masalebis kompleqtTan erTad. SeaTanxmeT da erTmaneTs SeusabameT masobriv sainformacio saSualebebSi politikuri reklamis ganTavsebisa da winasaarCevno kampaniis sxva RonisZiebebis sakiTxebi. magaliTad, Tu amomrCevlebTan winasaarCevno Sexvedrebi, romlebSic piradad monawileobs kandidati, warmoadgens saarCevno kampaniis warmarTvis ZiriTad taqtikas, maSin, fostiT dagzavnil saagitacio masalebSi da radioreklamaSi ar dagaviwydeT aRniSvna, rom kandidati piradad xvdeba olqis amomrCevlebs. Tu awyobT pres-konferncias, romelzedac apirebT Tqveni programis wardgenas didi raodenobiT samuSao adgilebis Seqmnis uzrunvelyofasTan dakavSirebiT, ris Sesaxebac ufasod iqneba miTiTebuli sainformacio saSualebebSi, aseTi RonisZiebis Sesaxeb gazeTebSi moaTavseT fasiani gancxadeba. telereklama telereklama fasiani politikuri agitaciis yvelaze ZviradRirebuli saxeobaa. warmadgens ra politikuri agitaciis yvelaze mZlavr da efeqtur formas, igi zemoqmedebs bevrad ufro did auditoriaze, vidre mas Tqveni olqis amomrCevlebi qmnian (Tuki kenWs iyriT adgilobrivi TviTmmarTvelobis organoSi) aseT SemTxvevaSi, Tqven fuls ixdiT imaSi, rom Tqveni mowodeba davides im adamianebamde, romlebic ar cxovroben Tqvens raionSi da amdenad, ver SeZleben Tqvens mxardaWeras. imis miuxedavad, rom telereklama federalur doneze warmarTuli saarCevno kampaniebis umetesobis ganuyofeli nawili gaxda, igi mxolod iSviaT SemTxvevebSi warmoadgens efeqtur saSualebas amomrCevlebisadmi mimarTvisas maSin, rodesac tardeba arCevnebi adgilobriv sakanonmdeblo da TviTmmarTvelobis organoebSi. 150
masobriv sainformacio saSualebebSi ufaso da fasiani politikuri reklamebis ganTavsebis koordinacia efeqturi saagitacio programis SemuSavebis gasaRebs warmoadgens masobriv sainformacio saSualebebSi ufaso da fasiani politikuri reklamebis ganTavsebis koordinacia. ufaso reklama aZlierebs fasiani reklamis zemoqmedebis xarisxs, da piriqiT. aseTi koordnacia saSualebas iZleva Tavidan iqnas acilebuli is gaugebroba da dabneuloba, rasac iwvevs urTierTsawinaaRmdego informaciis miwodeba amomrCevlisaTvis. efeqturi agitaciis mizniT gamoiyeneT Tqvens xelT arsebuli yvela saSualeba da saxsrebi. gaaanalizeT fasiani da ufaso reklamebis yvela sainformacio saSualebebSi ganTavsebis, sajaro gamosvlebisa da im RonisZiebebis Zlieri da susti mxareebi, romlebzec mogiwevT gamosvla winasaarCevno kampaniis umniSvnelovanesi miznebis misaRwevad. magaliTad, Tu Tqvens mizans warmoadgens is, rom kandidatis gvari sayovelTaod cnobili gaxdes, dawereT statia, sadac mkiTxvels mouTxrobT kandidatis Sesaxeb da gaacnobT mis platformas. Tqveni mizania iseTi situaciis Seqmna, rodesac kandidatis Sesaxeb dadebiTi statiis wakiTxvis Semdeg amomrCevels SeeZleba moisminos radioreklama an moxvdes masobriv sainformacio saSualebebSi gaSvebuli sxva fasiani reklamis zemoqmedebis qveS, imave Temaze. magaliTi: gazeTSi gamoqveynda statia, romelSic momgebiani formiTY Suqdeba Tqveni kandidatis Tvalsazrisi gadasaxadebis sakiTxTan dakavSirebiT. am statiis gamoqveynebis Semdeg Tqven ukveTavT reklamas radioSi, sadac saubarioa kandidatis Tvalsazrisis Sesaxeb, da agreTve iwyebT furclebis gavrcelebas, sadac moTxrobilia kandidatis Tvalsazrisi gadasaxadebis sakiTxTan dakavSirebiT. mocemuli magaliTi gviCvenebs informaciis ganmeorebis meTods, romelic yvelaze metad efeqturia amomrCevelze zemoqmedebis TvalsazrisiT. ra Tqma unda, yovelive es unda daigegmos droulad. miuxedavad im faqtisa, rom Tqven ar iciT, Tu rodis gamoqveynda esa Tu is statia, SegiZliaT dagegmoT RonisZiebebi, romlebic gaSuqdeba fasian sainformacio saSualebebSi da rac uzrunvelyofs, rom maTi Catarebis dro daaxloebiT emTxveodes statiis gamoqveynebis dros. Tqven agitaciis yvela saSualeba da saxsrebi unda gamoiyenoT winasaarCevno kampaniis ZiriTadi xazis gasaZliereblad. amisaTvis aucilebelia, rom droulad daiwyoT mosamzadebeli samuSaoebi, da rom yvela sainformacio saSualebas gaegzavnos erTi da igive sareklamo informacia. Tqven, winasaarCevno kampaniis mTel periodSi unda iyoT koncentrirebuli erT Temaze da mkafiod formulirebuli da mizanmimarTuli sareklamo gancxadebebiT unda warmoaCinoT misi mniSvneloba. fasiani da ufaso reklamebi sainformacio saSualebebSi gamoiyeneT imisaTvis, rom mizanmimarTuli gancxadebebis meSveobiT asaxoT Tqvens TemasTan dakavSirebuli sakiTxebis wre. 8. rogor mivaRwioT kampaniis ufasod gaSuqebas masobriv sainformacio saSualebebSi? rodesac vlaparakobT `ufaso~ politikur reklamaze masobriv sainformacio saSualebebSi, Cven, pirvel rigSi, mxedvelobaSi gvaqvs is axali ambebi, romlebic wamoiSveba saarCevno kampaniis procesSi Tqveni gamosvlebis, pres-relizebis gamoSvebis, 151
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- Page 105 and 106: amomrCevlebs, da rom Tqven kandidat
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- Page 109 and 110: gamosvlebi publikis winaSe da polit
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- Page 125 and 126: 4. sakuTari biujetis gaTvaliswinebi
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- Page 129 and 130: 2. masobrivi informaciis saSualebeb
- Page 131 and 132: 3. masobrivi informaciis saSualebeb
- Page 133 and 134: iografiaSi Setanili TiToeuli sityva
- Page 135 and 136: ogor unda daiweros pres-relizi? 1.
- Page 137 and 138: pres-konferencias arasodes ar moepy
- Page 139 and 140: sinamdvileSi, Zalian kargi iqneba,
- Page 141 and 142: 6. SeaTanxmeT radio-sareklamo kampa
- Page 143 and 144: eportiorebTan sasaubrod. radios Tan
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- Page 147 and 148: 5. politikuri reklama gazeTebSi fas
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- Page 155 and 156: mizniT, es gaakeTeT manam, sanam da
- Page 157 and 158: 2. miswereT mkafio, gamomsaxveli fo
- Page 159 and 160: ganrigSi ar SeitanoT piradi Sexvedr
- Page 161 and 162: (es unda iyos TxrobiT formaSi dawer
- Page 163 and 164: RonisZiebebi, romlebic xels uwyoben
- Page 165 and 166: saarCevno uflebebis garantiebis~ Se
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- Page 173 and 174: Tan vurTav biografias da ZiriTad mo
- Page 175 and 176: satelefono da Statis Senaxvis xarje
- Page 177 and 178: danarTi 6. kampaniis organizaciuli
- Page 179 and 180: yvelaze aqtualuri problemebi: muSao
- Page 181 and 182: megobrebi, partniorebi biznesSi, Ta
- Page 183 and 184: danarTi 11. RonisZiebebi arCevnebis
- Page 185 and 186: danarTi 13. finansuri saxsrebis moz
- Page 187 and 188: 15) ganmeorebiTi Setyobinebebis gag
- Page 189 and 190: cudi ambavi ki isaa, rom aq, dripin
- Page 191 and 192: 3. winasaarCevno kampaniis dros Cas
- Page 193 and 194: danarTi 17. kampaniis biujeti: Semo
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mxolod Tqven SegiZliaT ama Tu im konkretuli problemis ga<strong>da</strong>Wra. Tqvens Sesaxeb<br />
mxolod amis Semdeg ilaparakeben yvelgan.<br />
yvelaze momgebiani meTodi, rom xalxi aalaparakoT Tqvens, rogorc im a<strong>da</strong>mianis Sesaxeb,<br />
romelsac ZaluZs problemis ga<strong>da</strong>Wra, gaxlavT gamosvla im oficialuri piris rolSi,<br />
romlis Tanamdebobazec tardeba arCevnebi. Tqven un<strong>da</strong> SeZloT, rom masa gamogyveT!<br />
gaerkvieT situaciaSi <strong>da</strong> wamoayeneT axali ideebi. gamoavlineT aqtiuroba, <strong>da</strong>amtkiceT,<br />
rom Tqveni programa, ideebi <strong>da</strong> iniciativebi realurad uzrunvelyofen problemis<br />
ga<strong>da</strong>wyvetas.<br />
wina<strong>saarCevno</strong> kampaniis <strong>da</strong>skvniT etapze - arCevnebamde ramdenime TviT adre - masobriv<br />
sainformacio saSualebebSi Tqveni kampaniis ufasod gaSuqebis SesaniSnavi saSualebaa pres-<br />
konfernciebis mowyoba. ar un<strong>da</strong> <strong>da</strong>iviwyoT, rom pres-konferenciis gamarTvisas Tqveni<br />
kandi<strong>da</strong>ti sayovelTao yuradRebis centrSi eqceva. amitom, uaRresad mniSvnelovania, rom<br />
kandi<strong>da</strong>ti momzadebuli iyos aseTi RonisZiebisaTvis.<br />
zogjer, calkeuli interviuebis organizebam ramdenime korespondentTan, rogorc piradi<br />
Sexvedrebis, ise satelefono saubrebis formiT, SesaZloa uzrunvelyos Tqveni masalebis<br />
gaSuqeba pres-konfernciis Catarebis gareSe.<br />
wina<strong>saarCevno</strong> kampaniis gaSuqebaze pasuxismgebel fotokorespondents <strong>da</strong>avaleT, rom<br />
ga<strong>da</strong>iRos kandi<strong>da</strong>tis ramdenime fotosuraTi (calke <strong>da</strong> jgufuri), romlebic momgebianad<br />
warmoaCens mas. aseTi fotoebi SeiZleba <strong>da</strong>igzavnos pres-relizebTan erTad an<br />
gamoqveyndes saagitacio-propagandistuli masalebis kompleqtTan erTad.<br />
SeaTanxmeT <strong>da</strong> erTmaneTs SeusabameT masobriv sainformacio saSualebebSi politikuri<br />
reklamis ganTavsebisa <strong>da</strong> wina<strong>saarCevno</strong> kampaniis sxva RonisZiebebis sakiTxebi. magaliTad,<br />
Tu amomrCevlebTan wina<strong>saarCevno</strong> Sexvedrebi, romlebSic pira<strong>da</strong>d monawileobs kandi<strong>da</strong>ti,<br />
warmoadgens <strong>saarCevno</strong> kampaniis warmarTvis ZiriTad taqtikas, maSin, fostiT <strong>da</strong>gzavnil<br />
saagitacio masalebSi <strong>da</strong> radioreklamaSi ar <strong>da</strong>gaviwydeT aRniSvna, rom kandi<strong>da</strong>ti<br />
pira<strong>da</strong>d xvdeba olqis amomrCevlebs. Tu awyobT pres-konferncias, romelze<strong>da</strong>c apirebT<br />
Tqveni programis wardgenas didi raodenobiT samuSao adgilebis Seqmnis<br />
uzrunvelyofasTan <strong>da</strong>kavSirebiT, ris Sesaxebac ufasod iqneba miTiTebuli sainformacio<br />
saSualebebSi, aseTi RonisZiebis Sesaxeb gazeTebSi moaTavseT fasiani gancxadeba.<br />
telereklama<br />
telereklama fasiani politikuri agitaciis yvelaze ZviradRirebuli saxeobaa. warmadgens<br />
ra politikuri agitaciis yvelaze mZlavr <strong>da</strong> efeqtur formas, igi zemoqmedebs bevrad<br />
ufro did auditoriaze, vidre mas Tqveni olqis amomrCevlebi qmnian (Tuki kenWs iyriT<br />
adgilobrivi TviTmmarTvelobis organoSi) aseT SemTxvevaSi, Tqven fuls ixdiT imaSi, rom<br />
Tqveni mowodeba <strong>da</strong>vides im a<strong>da</strong>mianebamde, romlebic ar cxovroben Tqvens raionSi <strong>da</strong><br />
amdenad, ver SeZleben Tqvens mxar<strong>da</strong>Weras.<br />
imis miuxe<strong>da</strong>vad, rom telereklama federalur doneze warmarTuli <strong>saarCevno</strong> <strong>kampaniebis</strong><br />
umetesobis ganuyofeli nawili gax<strong>da</strong>, igi mxolod iSviaT SemTxvevebSi warmoadgens<br />
efeqtur saSualebas amomrCevlebisadmi mimarTvisas maSin, rodesac tardeba arCevnebi<br />
adgilobriv sakanonmdeblo <strong>da</strong> TviTmmarTvelobis organoebSi.<br />
150
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