saarCevno kampaniebis momzadeba da Catareba
saarCevno kampaniebis momzadeba da Catareba
saarCevno kampaniebis momzadeba da Catareba
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ogor avamaRlo Cemi sareklamo gancxadebebis efeqturoba?<br />
ixelmZRvaneleT Semdegi wesebiT:<br />
1. miaRwieT, rom Tqveni gancxadebebi TvalsaCinod ganTavsdes gazeTebSi. iyideT sagazeTo<br />
formatis adgili iseTi gancxadebebisaTvis, romelTa zomebic sakmarisi sididisa<br />
iqneba saimisod, rom mkiTxvelma waukiTxavad ar <strong>da</strong>tovos isini, an iyideT sagazeTo<br />
adgili 4 an naklebi gancxadebis seriisaTvis, romlebic SeniSnuli iqneba mkiTxvelis<br />
mier gazeTis ga<strong>da</strong>furcvlisas. ganmeorebadobas am SemTxvevaSi metad didi mniSvneloba<br />
eniWeba.<br />
2. SeadgineT mokle <strong>da</strong> ubralo teqstebi. fraza furclis sufTa mindorze, yvelaze ukeT<br />
aRiTqmeba. gamoiyeneT msxvil-Sriftiani saTaurebi, <strong>da</strong> nu ecdebiT, rom Zalzed<br />
ga<strong>da</strong>tvirToT informaciiT erTi gancxadeba. yvelaze mniSvnelovani monacemebia Tqveni<br />
gvari <strong>da</strong> Tanamdeboba, romelze<strong>da</strong>c pretenzias acxadebT.<br />
3. gaakontroleT sareklamo gancxadebis SemuSavebis procesi. Tqven gancxadebis<br />
gamoqveynebamde un<strong>da</strong> <strong>da</strong>amtkicoT misi saboloo eskizi <strong>da</strong> maketi.<br />
4. moipoveT aucilebeli informacia gazeTSi gancxadebis wardgenis vadebisa <strong>da</strong> zomebis<br />
Sesaxeb. Tqvens olqSi cirkulirebadi beWdviTi sityvis saSualebaTa CamonaTvalis<br />
Sedgenisas, moipoveT informacia maTSi gancxadebebis wardgenis vadebisa <strong>da</strong> reklamis<br />
Rirebulebis Sesaxeb. Tqven SegiZliaT SeukveToT sagazeTo gverdis 1/4, 1/2 <strong>da</strong> a.S.<br />
gaiTvaliswineT, rom sxva<strong>da</strong>sxva gazeTebSi 1/4 gverdze <strong>da</strong>beWdili gancxadeba sididiT<br />
gansxvavdeba erTmaneTisagan. beWdviTi gamocemebis siis Sedgenisas, moipoveT informacia<br />
politikuri reklamisadmi ama Tu im gazeTis <strong>da</strong>mokidebulebis Sesaxeb. zogierTi<br />
gazeTi ar cnobs aranair politikur reklamas. Tqveni ganacxadi gazeTs droulad<br />
warudgineT.<br />
5. gamoiyeneT mkafio <strong>da</strong> xarisxiani fotosuraTebi. Tqvens sareklamo gancxadebaSi<br />
fotosuraTebis gamoyenebisas gaxsovdeT, rom Sav-TeTri firi gamosaxulebas bevrad<br />
ukeT afiqsirebs, vidre feradi. SeZlebis<strong>da</strong>gvarad gamoiyeneT fotoebi saerTo xediT,<br />
<strong>da</strong> ara ama Tu im pirTa portretebi.<br />
6. sagazeTo reklama SeaTanxmeT sxva sainformacio saSualebebSi sareklamo kampaniasTan.<br />
Tqven saukeTeso Sedegs miaRwevT, Tu amomrCeeli waikiTxavs gancxadebas gazeTSi,<br />
miiRebs mimarTvas fostiT <strong>da</strong> moismens specialur gamoSvebas radioTi, <strong>da</strong> Tu yovelive<br />
es miZRvnili iqneba erTi <strong>da</strong> imave sagnisadmi. gamoiyeneT erTi <strong>da</strong> igive Srifti <strong>da</strong> ar<br />
<strong>da</strong>gaviwydeT, rom ganaTavsoT Tqveni emblema yvela nabeWd masalaSi.<br />
sagazeTo sareklamo gancxadebebis ra saxeobebis gamoyenebaa umjobesi?<br />
1. gancxadebebi sajaro gamosvlebis/ saqmiani mogzaurobebis Sesaxeb. aseT<br />
gancxadebaSi SeiZleba mieTiTos ama Tu im qalaqSi Tqveni stumrobis <strong>da</strong>gegmili<br />
TariRi, agreTve vizitis programa - Wiqa yava romelime amomrCevlis saxlSi,<br />
sauzme adgilobriv kafeSi, gaseirneba qalaqis centralur quCaze <strong>da</strong> a.S. Tqven<br />
un<strong>da</strong> SeqmnaT STabeWdileba, rom SegiZliT mTeli qalaqis monaxuleba vizitis<br />
dros.<br />
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