saarCevno kampaniebis momzadeba da Catareba
saarCevno kampaniebis momzadeba da Catareba
saarCevno kampaniebis momzadeba da Catareba
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5. politikuri reklama gazeTebSi<br />
fasiani politikuri reklama gazeTebSi.<br />
gazeTebi ar warmoadgens politikuri reklamis yvelaze efeqtur formas masobriv<br />
sainformacio saSualebaTa Soris. mkiTxvelze <strong>da</strong>naxarjebis mixedviT, yoveldRiur<br />
gazeTebSi <strong>da</strong>beWdili politikuri reklama yvelaze ZviradRirebuli, <strong>da</strong> xSirad<br />
ignorirebulia im auditoriis mier, romlisTvisac igi iyo gankuTvnili.<br />
amave dros, gazeTebSi, gansakuTrebiT ki adgilobriv yovelkvireul gazeTebSi,<br />
politikuri reklamis swori formiT gamoyeneba <strong>da</strong>gexmarebaT, rom amomrCevlebamde<br />
<strong>da</strong>iyvanoT kandi<strong>da</strong>tis platformis ZiriTadi debulebebi. iSviaTi SemTxvevebis<br />
gamoklebiT, rodesac garemoebebi ar iZleva imis SesaZleblobas, rom gamoiyenoT sxva<br />
saSualebebi, gazeTebSi politikur reklamaze saWiroa <strong>da</strong>ixarjos <strong>saarCevno</strong> kampaniis<br />
mxolod is umniSvnelo nawili, romelic politikuri agitaciis mizniTaa gamoyofili.<br />
gazeTebSi politikuri reklamis saxeebi<br />
1. gancxadebebi, romlebic uzrunvelyofen kandi<strong>da</strong>tis gvaris cnobas.<br />
aseTi masalebi un<strong>da</strong> iyos ubralo formisa, <strong>da</strong> pirvel rigSi, un<strong>da</strong><br />
uzrunvelyofdes, rom mkiTxvelma <strong>da</strong>imaxsovros kandi<strong>da</strong>tis gvari.<br />
2. kandi<strong>da</strong>tis biografia/imiji<br />
es masalebi warmoadgenen politikuri reklamis safuZvels. rogorc wesi, maT<br />
zedmetad xSirad iyeneben <strong>da</strong> zogjer isini metad cudi xarisxisaa. magram, maT<br />
SesaZloa kargi samsaxuric gagiwion, Tu SeecdebiT kandi<strong>da</strong>ts `iseTi a<strong>da</strong>mianis imiji<br />
SeuqmnaT, romelic zrunavs ubralo xalxze~.<br />
3. problemebis ga<strong>da</strong>Wris gzebis miTiTeba<br />
aseTi masalebi miuTiTeben or an sam ZiriTad problemaze, romelTa ga<strong>da</strong>Wris<br />
pirobasac iZleva kandi<strong>da</strong>ti misi arCevis SemTxvevaSi. aseTi reklama saSualebas<br />
iZleva, rom ukana planze ga<strong>da</strong>iwios wina<strong>saarCevno</strong> kampaniis ZiriTadma lozungma <strong>da</strong><br />
kandi<strong>da</strong>tma SeZlos politikuri <strong>da</strong>vebisa <strong>da</strong> debatebis procesebis marTva aseTi<br />
problemebis irgvliv.<br />
4. `kontrastuli~ politikuri reklama<br />
aseTi reklama mkafiod <strong>da</strong> aSkarad hyofs erTmaneTisagan Tqveni kandi<strong>da</strong>tisa <strong>da</strong> misi<br />
politikuri mowinaaRmdegis poziciebs erTi an ramdenime problemis mimarT. es<br />
reklama un<strong>da</strong> iyos ubralo, lakonuri <strong>da</strong> mizanmimarTuli.<br />
5. reklama, romlic miouTiTebs kandi<strong>da</strong>tis sazogadoebriv aRiarebaze<br />
rom amaRldes kandi<strong>da</strong>tis avtoriteti, saWiroa im cnobil moRvaweTa <strong>da</strong><br />
sazogadoebriobis warmomadgenelTa gvarebis miTiTeba, romlebic kandi<strong>da</strong>ts uWeren mxars.<br />
reklama gazeTebSi, sulac ar iZleva SezRuduli finansuri saxsrebiT wina<strong>saarCevno</strong><br />
kampaniis warmatebiT ganxorielebis garantias, radgan sakmaod rTulia mimarTva<br />
konkretuli amomrCevlisadmi maTTvis gankuTvnili konkretuli miznebis mqone<br />
gancxadebebiT.<br />
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