saarCevno kampaniebis momzadeba da Catareba
saarCevno kampaniebis momzadeba da Catareba
saarCevno kampaniebis momzadeba da Catareba
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telesadguris sakabelo arxiT an misi filialis mier gaiSveba, SeiZleba Rirdes<br />
araumetes 1000 dolarisa.<br />
ZiriTa<strong>da</strong>d, Tu ar gaqvT kampaniis warmarTvisaTvis sakmarisi saxsrebi, adgilobrivi<br />
<strong>saarCevno</strong> kampaniis organizatorebi albaT radios, gazeTebs, uSualo safosto<br />
gzavnilebsa <strong>da</strong> fasiani reklamis sxva formebs un<strong>da</strong> <strong>da</strong>eyrdnon, vidre telereklamas.<br />
ra Rirs telereklamis <strong>momzadeba</strong>?<br />
reklamis momzadebis Rirebuleba sxva<strong>da</strong>sxvaa <strong>da</strong> erTmaneTisagan gansxvavdeba im qalaqis<br />
sididis gaTvaliswinebiT, sa<strong>da</strong>c Tqven cxovrobT.<br />
saSualod, videolentaze Cawerili 30-wamiani rgoli 2500-<strong>da</strong>n 5000 dolaramde Rirs. aq<br />
Sedis scenaris <strong>da</strong>wera, ga<strong>da</strong>mRebi jgufis Sromis anazRaureba <strong>da</strong> aucilebeli<br />
aRWurvilobis <strong>da</strong>qiraveba, videolentis SeZena <strong>da</strong> martivi montaji. (ga<strong>da</strong>mRebi jgufis<br />
SemadgenlobaSi Sedian operatori, xmis operatori <strong>da</strong> zogjer <strong>da</strong>mdgmeli reJisori).<br />
aris Tu ara saWiro sakuTari sareklamo rgolebis Seqmna?<br />
ra aris `sareklamo kampaniis gegma~?<br />
manam, sanam Tun<strong>da</strong>c erT dolars <strong>da</strong>xarjavdeT reklamisaTvis, <strong>da</strong>rwmundiT, rom Suamavalma<br />
ukve mogamaragaT sareklamo kampaniis werilobiTi gegmiT. miuxe<strong>da</strong>vad imisa, rom sareklamo<br />
kampaniis gegmebi erTmaneTisagan gansxvavdeba, isini mainc Seicaven qvemoT moyvanil sam<br />
moments: monacemebs im auditoriis Sesaxeb, romelic uyurebs konkretul<br />
telemauwyeblobas; fasTa CamonaTvali; <strong>da</strong> sareklamo saSualebebis kombinacia.<br />
1. monacemebi auditoriis Sesaxeb. Tqveni sareklamo kampaniis gegmaSi Setanili un<strong>da</strong> iqnas<br />
pasuxi kiTxvaze: vin uyurebs konkretul programas dRis mocemul monakveTSi; romel<br />
telesadgurebs uyureben telemayureblebi Tqvens olqSi; sad cxovroben isini, vinc am<br />
programebs uyureben.<br />
2. fasTa CamonaTvali. ra <strong>da</strong>gijdebaT 30-wamiani rgoli, rom mas yuradReba miaqcion<br />
amomrCevelTa TqvenTvis saWiro jgufebma; reklama, romelic gaiSveba yvelaze<br />
popularuli Sous dros, bevrad ufro Zviria, vidre reklama, romelic eTerSi gadis<br />
ga<strong>da</strong>cemis `Teatri <strong>da</strong> SuaRamis mayureblebi~ dros.<br />
3. sareklamo saSualebebis kombinacia. sareklamo saSualebebis rogori kombinaciaa<br />
aucilebeli Cemi kampaniisaTvis, raTa mivipyro amomrCevelTa CemTvis saWiro jgufebis<br />
yuradReba? swored vuTavseb Tu ara erTmaneTs iseT saSualebebs, rogoricaa<br />
televizia, radio, pir<strong>da</strong>piri safosto gzavnilebi, gazeTebi <strong>da</strong> TvalsaCino saagitacio<br />
masalebi? Suamavals SeuZlia rCevebi misces Tqveni sareklamo kampaniis xelmZRvanels<br />
saukeTeso `kombinaciis~ SerCevasTan <strong>da</strong>kavSirebiT.<br />
4. amas gar<strong>da</strong>, <strong>da</strong>adgineT, <strong>saarCevno</strong> kampaniaSi monawile kandi<strong>da</strong>tebi<strong>da</strong>n, romelma SeiZina<br />
telesaeTero dro. Tu Tqvens <strong>saarCevno</strong> olqSi samze metma kandi<strong>da</strong>tma SeiZina<br />
telesaeTero dro, TqvenTvis aucilebeli iqneba SeZenili saeTero drois gazr<strong>da</strong>.<br />
ratom? imitom, rom Tqveni sareklamo rgolebi ar Caikargos sxva kandi<strong>da</strong>tTa<br />
reklamis nakadSi.<br />
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