saarCevno kampaniebis momzadeba da Catareba
saarCevno kampaniebis momzadeba da Catareba
saarCevno kampaniebis momzadeba da Catareba
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intervius <strong>da</strong>wyebisas:<br />
1. moewyeT moxerxebulad, magram ecadeT gamoiyurebodeT Tav<strong>da</strong>jerebulad. ijeqiT<br />
wynarad, sworad <strong>da</strong> savarZlis SuaSi.<br />
2. saubrisas ucqireT wamyvans, <strong>da</strong> ara kameras.<br />
3. yuradReba mimarTeT umniSvnelovanes sakiTxebze. Tqven SeiZleba mogeceT mxolod erTi<br />
Sansi.<br />
4. Tu reportiorma sxva formiT <strong>da</strong>gisvaT igive SekiTxva, gaimeoreT Tqveni pasuxi.<br />
gaxsovdeT, rom reportiors ufleba aqvT <strong>da</strong>gisvaT nebismieri kiTxva, rasac igi<br />
isurvebs, Tqven ki SegiZliaT upasuxoT nebismier kiTxvas, romelsac isurvebT.<br />
5. Tavi aarideT politikur Jargons, arafrismTqmel frazebs, cifrebis <strong>da</strong>saxelebasa <strong>da</strong><br />
TqvenTvis arasasurvel formulirebebs.<br />
6. arasodes ar <strong>da</strong>eyrdnoT im garemoebas, rom Tqveni Secdomebi <strong>da</strong> ara<strong>da</strong>majerebeli<br />
gancxadebebi amoiWreba montaJis dros.<br />
7. <strong>da</strong>uyovnebliv gamoasworeT reportioris mier <strong>da</strong>Svebuli Secdomebi <strong>da</strong> arakoreqtuli<br />
gancxadebebi.<br />
8. ar miaqcioT yuradReba reportioris ZiriTad SekiTxvas, Tu aseTi SekiTxva ar<br />
emsaxureba Tqvens miznebs. upasuxeT Semdegnairad: ar vici, marTebuli iqneba Tu ara es<br />
mocemuli SemTxvevisaTvis, magram vfiqrob, rom kargi iqneba Semdegi sakiTxis<br />
ganxilva:. . . ~<br />
9. arasodes ar TqvaT tyuili.<br />
intervius <strong>da</strong>srulebisas, operators aucileblad moundeba ramdenime suraTis ga<strong>da</strong>Reba<br />
sxva<strong>da</strong>sxva rakursSi, romlebSic iqnebiT Tqven <strong>da</strong> reportiori. es keTdeba montaJis<br />
mizniT. xan<strong>da</strong>xan, SeiZleba gTxovon raimis Tqma. gaxsovdeT, rom bevr a<strong>da</strong>mians SeuZlia<br />
naTqvamis gageba tuCebis moZraobiT. amitom, yuradReba miaqcieT ras ambobT, maSinac ki,<br />
rodesac kamerebi <strong>da</strong> mikrofonebi gamorTulia.<br />
fasiani politikuri reklama televiziiT<br />
adgilobrivi <strong>saarCevno</strong> <strong>kampaniebis</strong> biujeti xSirad SezRudulia <strong>da</strong> ar iZleva saSualebas,<br />
rom moemzadoT telereklamisaTvis <strong>da</strong> iyidoT saeTero drois TqvenTvis saWiro<br />
raodenoba.<br />
es imiT aixsneba, rom sareklamo rgolis gaSveba, Cveulebrivi `molaparake Tavis~ saxiTac<br />
ki, SeiZleba ori aTas dolarze meti Rirdes. saeTero dro, romlis Rirebulebac<br />
umTavresad bazris moculobazea <strong>da</strong>mokidebuli, Rirs 500-<strong>da</strong>n 2000 dolaramde, 30-wamiani<br />
reklamisaTvis.<br />
satelevizio reklamis dro, Cveulebriv, iyideba 30-wamiani monakveTebiT, Tumca zogierTi<br />
piri 10- an 60-wamian sareklamo rgolebsac iyenebs. maT fasebs Soris sxvaoba<br />
mniSvnelovania: 60-wamiani sareklamo rgoli erovnuli televiziiT, superTasis matCis<br />
Sesvenebis dros, 600000 dolari Rirs, xolo 30-wamiani rgoli, romelic adgilobrivi<br />
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