saarCevno kampaniebis momzadeba da Catareba
saarCevno kampaniebis momzadeba da Catareba
saarCevno kampaniebis momzadeba da Catareba
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6. SeaTanxmeT radio-sareklamo kampania sxva masobriv sainformacio saSualebebSi<br />
ganTavsebul sareklamo kampaniasTan.<br />
saukeTeso Sedegs miiRebT, Tu amomrCeveli radioTi moismens reklamas, miiRebs Tqven<br />
mimarTvas uSualod fostiT <strong>da</strong> amavdroulad, waikiTxavs Tqvens gancxadebas gazeTSi, imave<br />
Temaze.<br />
rogor movamzadoT sareklamo gamoSveba?<br />
radiosadgurebis umetesobas aqvs studiebi, sa<strong>da</strong>c SesaZlebelia reklamis <strong>momzadeba</strong>.<br />
adgilobriv radiosadgurebs <strong>da</strong> studiebs SeuZliaT profesionalur doneze<br />
ganaxorcielon xmovani <strong>da</strong> bgeriTi efeqtebi, magaliTad - musikaluri TanxlebiT.<br />
ramdena<strong>da</strong>c radioSi saeTero dro Se<strong>da</strong>rebiT iafia, namdvilad Rirs zedmti fulis<br />
<strong>da</strong>xarjva xarisxian reklamaze.<br />
ufaso reklama radioSi<br />
rogor mivaRwioT ufaso reklamas radoSi?<br />
1. olqis teritoriaze mogzaurobisas moinaxuleT radiomauwyeblobis sadgurebi.<br />
<strong>da</strong>rwmundiT, rom gaqvT Tqvens olqSi momuSave yvela radiosadguris zusti sia,<br />
romelSic miTiTebuli un<strong>da</strong> iyos wamyvani reportiorebis gvarebi.<br />
<strong>saarCevno</strong> kampaniis <strong>da</strong>sawyisSi gulTbili urTierTobebis <strong>da</strong>myarebas SeuZlia<br />
mniSvnelovnad gaaumjobesos Tqven<strong>da</strong>mi miZRvnili sainformacio ga<strong>da</strong>cemebis Sinaarsi.<br />
zogjer, gansakuTrebiT ki soflis patara radiosadgurebSi, reportiors SeuZlia<br />
pir<strong>da</strong>pir eTerSi aiRos Tqvengan interviu. Tqveni wasvlis Semdeg reportiori xSirad<br />
ga<strong>da</strong>scems `xmovan fragmentebs~ axali ambebis pir<strong>da</strong>pir eTerSi. (`xmovani fragmenti~<br />
warmoadgens 30-wamian citatas Tqveni pasuxebi<strong>da</strong>n).<br />
win<strong>da</strong>win <strong>da</strong>rekeT radiosadgurSi, raTa acnoboT maT Tqveni Camosvlis dRe <strong>da</strong> SeaTanxmoT<br />
Sexvedris urTierTxelsayreli dro. amas gar<strong>da</strong>, Tu Tqven jer kidev ar gagigzavniT<br />
maTTvis sainformacio maaslebis kompleqti, SegiZliT pira<strong>da</strong>d ga<strong>da</strong>sceT es kompleqti<br />
Sexvedrisas.<br />
2. moiZieT sadgurebi, romlebic ga<strong>da</strong>scemen `Toq-Sou~ radioprogramebs <strong>da</strong> SeTanxmdiT<br />
maTTan, rom mogiwvion am programis stumris saxiT.<br />
winaswar gaimeoreT SesaZlo kiTxvebi <strong>da</strong> pasuxebi eTerSi gasvlamde. ecadeT, rom pasuxebi<br />
CamoayaliboT mokled <strong>da</strong> arsebiTad - gaxsovdeT 30-wamiani `xmovani fragmentebis~<br />
Sesaxeb.<br />
SegiZliaT Tqvens TanamSromlebs TxovoT, rom <strong>da</strong>rekon studiaSi <strong>da</strong> SesTavazon mas<br />
sakiTxebi, romlebic saukeTeso kuTxiT warmoaCenen Tqvens kandi<strong>da</strong>turas. magaliTad, Tu<br />
Tqveni wina<strong>saarCevno</strong> kampaniis qvakuTxeds warmoadgens ganaTlebis sakiTxi, Tqvens<br />
mxar<strong>da</strong>mWers SeuZlia <strong>da</strong>girekoT <strong>da</strong> gkiTxoT bavSvTa ganaTlebis gaumjobesebis Tqveneuli<br />
gegmebis Sesaxeb. amgvarad, Tqven SesaZlebloba mogecemaT xeli SeuwyoT Tqvensave<br />
programis win wamowevas.<br />
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