saarCevno kampaniebis momzadeba da Catareba
saarCevno kampaniebis momzadeba da Catareba
saarCevno kampaniebis momzadeba da Catareba
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Tu Tqveni <strong>saarCevno</strong> olqi warmoadgens sofels an qalaqgare raions, sa<strong>da</strong>c<br />
mcxovrebTa umetesoba usmens adgilobriv an saqalaqo radiosadgurs, maSin azri aqvs<br />
radios saeTero drois SeZenas miuxe<strong>da</strong>vad sadguris mauwyeblobis formatisa.<br />
Tu olqi ZiriTa<strong>da</strong>d qalaqis tipisaa, maSin, aTasobiT msmenelisadmi mimarTva,<br />
romelTagan mxolod 10% cxovrobs Tqvens <strong>saarCevno</strong> olqSi, fulis xarjvis arc Tu<br />
mizanSewonili forma iqneba <strong>da</strong> umjobesia, Tu am SemTxvevaSi mxolod mcired<br />
saxsrebs gamoyofT <strong>saarCevno</strong> kampaniis mizniT radios saeTero drois SesaZenad.<br />
auditoriis romel jgufebs un<strong>da</strong> mivmarTo?<br />
upirveles yovlisa, radioreklama mimarTulia ufrosi asakobrivi jgufebis<br />
amomrCevlisa <strong>da</strong> kerZo avtosatransporto saSualebebis mflobelebisadmi. <strong>da</strong>azusteT,<br />
romel ga<strong>da</strong>cemebs usmenen isini ufro xSirad. di<strong>da</strong>d savaraudoa, rom isini usmendnen<br />
axal ambebs, sainformacio, <strong>da</strong> sxva, advilad aRsaqmnel programebs. saerTod, Zalzed<br />
arapraqtikulia saeTero drois SeZena im sadgurSi, romelic rok-musikas gadmoscems,<br />
vinai<strong>da</strong>n yvelaze naklebia albaToba rom, 25 wlamde asakis amomrCevlebi monawileobas<br />
miiReben arCevnebSi. magram, am asakobrivi jgufis sruli ignorirebac ar iqneba<br />
gamarTlebuli.<br />
ra uwyobs xels radioreklamis warmatebas?<br />
SeadgineT mokle <strong>da</strong> naTeli teqsti.<br />
arsebiTad, aucilebelia mxolod 50 sityva 30-wamian sareklamo ga<strong>da</strong>cemaSi. teqsti<br />
ga<strong>da</strong>wereT imdenjer, sanam ar miaRwevT, rom igi martivi eniT iqnas gadmocemuli.<br />
ar gamoxvideT erTi Temis farglebi<strong>da</strong>n.<br />
Tu ecdebiT, rom erT sareklamo ga<strong>da</strong>cemaSi mraval Temas SeexoT, Tqven <strong>da</strong>abnevT<br />
msmenelebs. xalxi ukeT iTvisebs iseT informacias, romelic erT Temas exeba.<br />
ilaparakeT mxolod im sakiTxze, romelic kargad esmiT amomrCevlebs.<br />
radioreklamis 30-wamiani an 60-wamiani ga<strong>da</strong>cema Zalzed moklea saimisod, rom axali<br />
problema gaacnoT amomrCevels. Tqven win un<strong>da</strong> wamoswioT problebma <strong>da</strong> gansazRvroT misi<br />
ga<strong>da</strong>wyvetis gzebi.<br />
4. kandi<strong>da</strong>tis gvari <strong>da</strong>asaxeleT 3-4-jer.<br />
radios meSveobiT Tqven miaRwevT popularobas. amitom, gameoreba Zalian mniSvnelovani<br />
faqtoria.<br />
gaimeoroT.<br />
60-wamian radioreklamaSi kandi<strong>da</strong>tis gvari kidev ufro xSirad un<strong>da</strong><br />
5. iyaviT gamomgonebluri<br />
radios Zala - esaa warmodgenis Zala. radios SeuZlia Seqmnas sagzao moZraobis,<br />
sabavSvo TamaSis, quCis <strong>da</strong> a.S. saxeebi an sxvagvarad Seuwyos xeli Tqveni reklamis<br />
popularobas. radioreklamaze <strong>da</strong>xarjuli ramdenime aseuli dolars SeuZlia Seqmnas<br />
STabeWdileba, romelic telereklamis SemTxvevaSi SesaZloa aTasobiT dolari <strong>da</strong>gijdeT.<br />
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