saarCevno kampaniebis momzadeba da Catareba
saarCevno kampaniebis momzadeba da Catareba
saarCevno kampaniebis momzadeba da Catareba
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sinamdvileSi, Zalian kargi iqneba, Tu Tqveni kampaniis organizebiT <strong>da</strong>kavebul romelime<br />
pirTan SeaTanxmebT SeimuSavebT specialur niSans (signals) Tu rodis un<strong>da</strong> <strong>da</strong>asruloT<br />
pres-konferencia, Tu igi Wianurdeba an scildeba ZiriTad Temas.<br />
7. iyaviT mzad, rom pres-konferenciis <strong>da</strong>srulebis Semdeg, Jurnalistebs <strong>da</strong>matebiTi<br />
masalebi warudginoT.<br />
pira<strong>da</strong>d gaesaubreT reportiors, romelsac, SesaZloa, gauWir<strong>da</strong> kiTxvaze Tqveni pasuxis<br />
gageba, an Tu saWirod TvliT, rom <strong>da</strong>matebiT ganumartoT mas Tqveni pozicia.<br />
8. pres-konferenciis mimdinareoba srulad CaiwereT magnitofonze, raTa iqonioT<br />
informacia, Tu konkretulad ra iTqva masze.<br />
amis Semdeg, SegiZliaT konkretuli masala citirebis mizniT ga<strong>da</strong>sceT im reportiorebs,<br />
romlebmac ver SeZles pres-konferenciaze pira<strong>da</strong>d <strong>da</strong>swreba, xolo, aseTi masala ki,<br />
SesaZloa, radioga<strong>da</strong>cemis ZiriTadi nawili gaxdes.<br />
4. politikuri reklama radios meSveobiT<br />
radioreklama warmoadgens erT-erT yvelaze ekonomiur <strong>da</strong> mZlavr fasian politikur<br />
agitacias. radios `<strong>saarCevno</strong> SesaZleoblobebi~ Zalzed didia. radios meSveobiT<br />
Tqven SeZlebT gamoavlinoT sakuTari auditoria <strong>da</strong> uSualod gaacnoT mas Tqveni<br />
masalebi. arsebobs specialuri radioprogramebis usazRvro raodenoba, romlebic<br />
gaTvlilia msmenelTa gansazRvrul kategoriebze, <strong>da</strong> romelTa meSveobiTac Tqven<br />
SegiZliaT airCioT nebismieri auditoria <strong>da</strong> programa:magaliTad, soflis saaTi,<br />
religiuri programa, musikaluri programa, saubrebi elitaruli cxovrebis temebze,<br />
<strong>da</strong> a.S. airCieT iseTi radioprograma, romelic gaTvlilia amomrCevelTa TqvenTvis<br />
sasurvel kategoriaze.<br />
radioreklamaSi warmatebis sawin<strong>da</strong>ria ubraloeba <strong>da</strong> masalis ganmeorebadoba. mokle,<br />
advilad aRsaqmnelma mimarTvam, romelic xSirad meordeba radoTi, SesaZloa<br />
garkveuli zemoqmedeba iqonios msmenel-amomrCevlebze.<br />
radioSi politikuri reklama SeiZleba mimarTuli iyos amomrCevelTa konkretuli<br />
asakobrivi jgufebisadmi, magram, un<strong>da</strong> gaxsovdeT, rom radios usmens TiTqmis yvela,<br />
maT Soris araregistrirebuli amomrCevelic, <strong>da</strong> isinic, vinc Tqveni sarCevno olqis<br />
macxovreblebi ar arian.<br />
radioprogramebis miznobrivi mimarTulebebi ganisazRvreba sadguris mauwyeblobis<br />
formatiT. gamomdinare iqi<strong>da</strong>n, rom sxva<strong>da</strong>sxva sadgurebs sxva<strong>da</strong>sxva xasiaTisa <strong>da</strong><br />
asakis admianebi usmenen, sakmaod iolia Tqveni poziciis gacnoba amomrCevelTa<br />
konkretuli jgufisaTvis.<br />
<strong>da</strong>gvexmareba Tu ara radioreklama <strong>saarCevno</strong> kampaniaSi?<br />
upasuxeT Semdeg SekiTxvebs, raTa ga<strong>da</strong>wyvitoT, Rirs Tu ara radioreklamaze fulis<br />
<strong>da</strong>xarjva Tqveni <strong>saarCevno</strong> kampaniis warmarTvis procesSi:<br />
Tqveni <strong>saarCevno</strong> olqi ZiriTa<strong>da</strong>d soflis, qalaqgare Tu qalaqis tipisaa?<br />
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