saarCevno kampaniebis momzadeba da Catareba
saarCevno kampaniebis momzadeba da Catareba saarCevno kampaniebis momzadeba da Catareba
ucvleli unda darCes. winaaRmdeg SemTxvevaSi Tqven SeiZleba dagadanaSaulon, rom erTi jgufis winaSe gamosvlisas ambobT erTs, meore jgufis winaSe ki - absoluturad sxvas. pres-relizebis Sedgena pres-relizebi warmoadgens masobriv sainformacio saSualebebSi ufaso saagitacio kampaniis warmarTvis ZiriTad formas. magram, pres-relizebi araefeqturi xdeba, Tu isini arasworad iqneba gamoyenebuli. pres-relizebis gamoSvebisas darwmundiT, rom, rom isini marTlac Seicaven siaxleebs. rogor SevimuSaoT pres-relizebis gamoSvebis efeqturi sistema? pres-relizebis gamoSvebisas warmatebis misaRwevad, isargebleT qvemoT CamoTvlili rCevebiT: • pres-relizis `saTaurSi~ miuTiTeT Tqveni organizaciis dasaxeleba, simbolika, misamarTi da telefonis nomeri; • isargebleT TeTri da ara feradi qaRaldiT. es Tqvens pres-relizs profesionalur xasiaTs miscems. • ar gamoiyenoT fotoebi. es aseve Sematebs masalas oficialur da profesionalur xasiaTs. • ar dagaviwydeT, konvertebis SekveTa Tqveni winasaarCevno kampaniis simbolikiT. • TiToeul dawesebulebaSi, sadac pres-relizebis gagzavnas apirebT, daazusteT, Tu ra formiT surT iq maTi miReba. pres-relizi fostiT gagzavneT mxolod ukidures SemTxvevaSi. misi gagzavna yvelaze ukeTesia faqsiT an telefoniT (Tu pres-relizi faqsiT igzavneba, misi gagzavnis Semdeg aucileblad acnobeT korespondents gagzavnis Sesaxeb). • daadgineT masalaTa wardgenis vadebi yvela sinformacio saSualebebSi. pres-relizebi daagzavneT dadgenil vadebSi. rogori saxe aqvs Cveulebriv pres-relizs? 1. ar scildeba erTi gverdis farglebs. Tu pres-relizs erT gverdze meti ukavia, es niSnavs, rom Tqven cdilobT zedmeti informaciis wardgenas. Tu mainc aucileblad TvliT pres-relizis or gverdze wardgenas, maSin pirveli gverdis boloSi miawereT `ix. gagrZeleba~. arasodes ar gamoiyenoT furclis meore gverdi. 2. teqsti ibeWdeba ormagi sabeWdi intervaliT. aucileblobis SemTxvevaSi, erT gverdze teqstis datevis mizniT, SegiZliaT bolo abzaci dabeWdoT erTmagi intervaliT. 3. furclis zeda marjvena kuTxeSi mieTiTeba presasTan urTirTobebze pasuxismgebeli piris gvari da telefonis nomeri. 134
ogor unda daiweros pres-relizi? 1. saTaurs Tqveni pres-relizis warmatebisaTvis ZiriTadi mniSvneloba eniWeba. saTaurSi unda aisaxos pres-relizis arsi. amasTan, igi SeZlebisdagvarad mcire raodenobis sityvebs unda Seicavdes. saTauri, rogorc wesi, furclis centrSi, mTavruli asoebiT ibeWdeba da msxvili SriftiT gamoiyofa. daixsomeT, rom 10-dan 9 SemTxvevaSi, Tqvens pres-relizebs bolomde aravin ar CaikiTxavs. amitom, cudad Sedgenili saTauri praqtikulad warumateblobisaTvis ganwiravs Tqvens pres-relizs. 2. `wamyvani~ (pirveli) abzaci SeZlebisdagvarad Sinaarsobrivi, advilad aRsaqmneli da mokle unda iyos. am abzacSi miuTiTeT `vin, ra, sad, rodis da ratom~, ise rom ar gamoxvideT 23-sityviani farglebidan. teqstis danarCeni nawili unda Seicavdes araumetes 17-sityvian winadadebebs, romlebSic warmodgenili unda iyos dawvrilebiTi informacia da citatebi. 3. gamoiyeneT e.w. `piramidis~ meTodi. yvelaze ufro mniSvnelovani informacia moaqcieT abzacis TavSi, naklebad mniSvnelovani ki - boloSi. Tqveni pres-reliziT sargeblobis SemTxvevaSi saredaqcio Sesworebebs pirvel rigSi bolo abzacebi daeqvemdebareba. 4. yovelTvis gamoiyeneT moqmedebiTi, da ara vnebiTi gvari. magaliTad, nacvlad frazisa: `dRes, `n~ kandidatis mier gamocxadebuli iqna danaSaulobasTan brZolis gegma, romelic 5 mimarTulebisagan Sedgeba~, ixmareT fraza:`dRes, `n~ kandidatma gamoacxada danaSaulobasTan brZolis gegma, romelic 5 mimarTulebisagan Sedgeba~. 5. moiyvaneT magaliTebi kandidatis gamosvlebidan, citatebi CasviT `brWyalebSi~. 6. Tqveni gancxadebis gasamtkiceblad gamoiyeneT faqtebi da statistikuri masalebi. amasTanave, ecadeT ar mimarToT ganazogadebul msjelobebs da sxva pirTa gamonaTqvamebs, garda citatebisa. 7. yuradRebiT gadaamowmeT yvela faqti da cifri. darwmundiT, rom TqvenTvis cnobilia informaciis wyaro. rogor SevZloT, rom ukeT davweroT pres-relizebi da sxva gancxadebebi? arsebobs eqvsi ZiriTadi wesi, rac gaaumjobesebs Tqvens stils: 1. azri gamoTqviT mokled. gadaxazeT yvela sityva, romlebsac ara aqvT pirdapiri kavSiri Tqvens TemasTan. magram, es ar niSnavs, rom unda weroT mSrali, arafrismTqmeli sityvebiT. 2. miaRwieT gamonTqvamebis sizustes. ecadeT gadmosceT azri, da ara Tqveni STabeWdileba. Tu migaCniaT, rom abzaci arc Tu sruliad naTelia, gadawereT igi. SeamcireT winadadebebis sigrZe. CaxlarTuli mniSvnelobis sityvebi SecvaleT ubralo da gasagebi sityvebiT. gamoiyeneT konkretuli magaliTebi. 3. yuradReba miaqcieT wignierebas. orTografiul Secdomebsa da gadasworebebs aranairi gamarTleba ara aqvT. TxoveT vinmes, vinc komitetidan gamodis sityviT winasaarCevno 135
- Page 83 and 84: wesi 2: gaarkvieT rogor surs kandid
- Page 85 and 86: wesi 6: yoveli mowveva miwodebul un
- Page 87 and 88: kandidatis gegmebis Sesaxeb Jurnali
- Page 89 and 90: 4. dagegmvis teqnologia dagegmvis m
- Page 91 and 92: kampaniis gegmaSi aRniSnul raionebs
- Page 93 and 94: gegmebis SemuSaveba warmatebis misa
- Page 95 and 96: unda gamoiyenos gamarjvebis misaRwe
- Page 97 and 98: amomrCevlebs, rom Tqven igive sakiT
- Page 99 and 100: apirebs ukeTesobisaken cvlilebebs.
- Page 101 and 102: winasaarCevno kampania vakuumSi ar
- Page 103 and 104: warmoadgenen gamosvlebi, debatebi,
- Page 105 and 106: amomrCevlebs, da rom Tqven kandidat
- Page 107 and 108: momuSave Tqveni momxre. aucileblad
- Page 109 and 110: gamosvlebi publikis winaSe da polit
- Page 111 and 112: • arCeviT Tanamdebobaze arCevis m
- Page 113 and 114: 4. moerideT mravalsityvaobas. Semoi
- Page 115 and 116: 6. kandidatis zepiri gamosvlebis mo
- Page 117 and 118: ogor SeiZleba maqsimalurad efeqtura
- Page 119 and 120: 4. CaicviT ise, rom yuradReba miipy
- Page 121 and 122: a miznebis miRwevas uwyobs xels pir
- Page 123 and 124: dros safosto gzavnilebi SeiZleba ga
- Page 125 and 126: 4. sakuTari biujetis gaTvaliswinebi
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- Page 129 and 130: 2. masobrivi informaciis saSualebeb
- Page 131 and 132: 3. masobrivi informaciis saSualebeb
- Page 133: iografiaSi Setanili TiToeuli sityva
- Page 137 and 138: pres-konferencias arasodes ar moepy
- Page 139 and 140: sinamdvileSi, Zalian kargi iqneba,
- Page 141 and 142: 6. SeaTanxmeT radio-sareklamo kampa
- Page 143 and 144: eportiorebTan sasaubrod. radios Tan
- Page 145 and 146: intervius dawyebisas: 1. moewyeT mo
- Page 147 and 148: 5. politikuri reklama gazeTebSi fas
- Page 149 and 150: 2. adgilobrivi problemebi. romeli p
- Page 151 and 152: masobriv sainformacio saSualebebSi
- Page 153 and 154: 4. ramdenad aqtualuria movlena adgi
- Page 155 and 156: mizniT, es gaakeTeT manam, sanam da
- Page 157 and 158: 2. miswereT mkafio, gamomsaxveli fo
- Page 159 and 160: ganrigSi ar SeitanoT piradi Sexvedr
- Page 161 and 162: (es unda iyos TxrobiT formaSi dawer
- Page 163 and 164: RonisZiebebi, romlebic xels uwyoben
- Page 165 and 166: saarCevno uflebebis garantiebis~ Se
- Page 167 and 168: ubnebis gamovlenac, sadac yvelaze m
- Page 169 and 170: aqvs darCes iq xmebis daTvlisa da x
- Page 171 and 172: sxva RonisZiebebi arCevnebis dRes.
- Page 173 and 174: Tan vurTav biografias da ZiriTad mo
- Page 175 and 176: satelefono da Statis Senaxvis xarje
- Page 177 and 178: danarTi 6. kampaniis organizaciuli
- Page 179 and 180: yvelaze aqtualuri problemebi: muSao
- Page 181 and 182: megobrebi, partniorebi biznesSi, Ta
- Page 183 and 184: danarTi 11. RonisZiebebi arCevnebis
ogor un<strong>da</strong> <strong>da</strong>iweros pres-relizi?<br />
1. saTaurs Tqveni pres-relizis warmatebisaTvis ZiriTadi mniSvneloba eniWeba. saTaurSi<br />
un<strong>da</strong> aisaxos pres-relizis arsi. amasTan, igi SeZlebis<strong>da</strong>gvarad mcire raodenobis<br />
sityvebs un<strong>da</strong> Seicavdes. saTauri, rogorc wesi, furclis centrSi, mTavruli asoebiT<br />
ibeWdeba <strong>da</strong> msxvili SriftiT gamoiyofa.<br />
<strong>da</strong>ixsomeT, rom 10-<strong>da</strong>n 9 SemTxvevaSi, Tqvens pres-relizebs bolomde aravin ar<br />
CaikiTxavs. amitom, cu<strong>da</strong>d Sedgenili saTauri praqtikulad warumateblobisaTvis<br />
ganwiravs Tqvens pres-relizs.<br />
2. `wamyvani~ (pirveli) abzaci SeZlebis<strong>da</strong>gvarad Sinaarsobrivi, advilad aRsaqmneli <strong>da</strong><br />
mokle un<strong>da</strong> iyos. am abzacSi miuTiTeT `vin, ra, sad, rodis <strong>da</strong> ratom~, ise rom ar<br />
gamoxvideT 23-sityviani farglebi<strong>da</strong>n. teqstis <strong>da</strong>narCeni nawili un<strong>da</strong> Seicavdes<br />
araumetes 17-sityvian wina<strong>da</strong>debebs, romlebSic warmodgenili un<strong>da</strong> iyos <strong>da</strong>wvrilebiTi<br />
informacia <strong>da</strong> citatebi.<br />
3. gamoiyeneT e.w. `piramidis~ meTodi. yvelaze ufro mniSvnelovani informacia moaqcieT<br />
abzacis TavSi, naklebad mniSvnelovani ki - boloSi. Tqveni pres-reliziT<br />
sargeblobis SemTxvevaSi sare<strong>da</strong>qcio Sesworebebs pirvel rigSi bolo abzacebi<br />
<strong>da</strong>eqvemdebareba.<br />
4. yovelTvis gamoiyeneT moqmedebiTi, <strong>da</strong> ara vnebiTi gvari. magaliTad, nacvlad frazisa:<br />
`dRes, `n~ kandi<strong>da</strong>tis mier gamocxadebuli iqna <strong>da</strong>naSaulobasTan brZolis gegma,<br />
romelic 5 mimarTulebisagan Sedgeba~, ixmareT fraza:`dRes, `n~ kandi<strong>da</strong>tma gamoacxa<strong>da</strong><br />
<strong>da</strong>naSaulobasTan brZolis gegma, romelic 5 mimarTulebisagan Sedgeba~.<br />
5. moiyvaneT magaliTebi kandi<strong>da</strong>tis gamosvlebi<strong>da</strong>n, citatebi CasviT `brWyalebSi~.<br />
6. Tqveni gancxadebis gasamtkiceblad gamoiyeneT faqtebi <strong>da</strong> statistikuri masalebi.<br />
amasTanave, ecadeT ar mimarToT ganazogadebul msjelobebs <strong>da</strong> sxva pirTa<br />
gamonaTqvamebs, gar<strong>da</strong> citatebisa.<br />
7. yuradRebiT ga<strong>da</strong>amowmeT yvela faqti <strong>da</strong> cifri. <strong>da</strong>rwmundiT, rom TqvenTvis cnobilia<br />
informaciis wyaro.<br />
rogor SevZloT, rom ukeT <strong>da</strong>vweroT pres-relizebi <strong>da</strong> sxva gancxadebebi?<br />
arsebobs eqvsi ZiriTadi wesi, rac gaaumjobesebs Tqvens stils:<br />
1. azri gamoTqviT mokled. ga<strong>da</strong>xazeT yvela sityva, romlebsac ara aqvT pir<strong>da</strong>piri<br />
kavSiri Tqvens TemasTan. magram, es ar niSnavs, rom un<strong>da</strong> weroT mSrali,<br />
arafrismTqmeli sityvebiT.<br />
2. miaRwieT gamonTqvamebis sizustes. ecadeT gadmosceT azri, <strong>da</strong> ara Tqveni<br />
STabeWdileba. Tu migaCniaT, rom abzaci arc Tu sruliad naTelia, ga<strong>da</strong>wereT igi.<br />
SeamcireT wina<strong>da</strong>debebis sigrZe. CaxlarTuli mniSvnelobis sityvebi SecvaleT<br />
ubralo <strong>da</strong> gasagebi sityvebiT. gamoiyeneT konkretuli magaliTebi.<br />
3. yuradReba miaqcieT wignierebas. orTografiul Secdomebsa <strong>da</strong> ga<strong>da</strong>sworebebs aranairi<br />
gamarTleba ara aqvT. TxoveT vinmes, vinc komiteti<strong>da</strong>n gamodis sityviT wina<strong>saarCevno</strong><br />
135
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