saarCevno kampaniebis momzadeba da Catareba
saarCevno kampaniebis momzadeba da Catareba
saarCevno kampaniebis momzadeba da Catareba
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ucvleli un<strong>da</strong> <strong>da</strong>rCes. winaaRmdeg SemTxvevaSi Tqven SeiZleba <strong>da</strong>ga<strong>da</strong>naSaulon, rom erTi<br />
jgufis winaSe gamosvlisas ambobT erTs, meore jgufis winaSe ki - absoluturad sxvas.<br />
pres-relizebis Sedgena<br />
pres-relizebi warmoadgens masobriv sainformacio saSualebebSi ufaso saagitacio<br />
kampaniis warmarTvis ZiriTad formas. magram, pres-relizebi araefeqturi xdeba, Tu isini<br />
arasworad iqneba gamoyenebuli. pres-relizebis gamoSvebisas <strong>da</strong>rwmundiT, rom, rom isini<br />
marTlac Seicaven siaxleebs.<br />
rogor SevimuSaoT pres-relizebis gamoSvebis efeqturi sistema?<br />
pres-relizebis gamoSvebisas warmatebis misaRwevad, isargebleT qvemoT CamoTvlili<br />
rCevebiT:<br />
• pres-relizis `saTaurSi~ miuTiTeT Tqveni organizaciis <strong>da</strong>saxeleba, simbolika,<br />
misamarTi <strong>da</strong> telefonis nomeri;<br />
• isargebleT TeTri <strong>da</strong> ara feradi qaRaldiT. es Tqvens pres-relizs profesionalur<br />
xasiaTs miscems.<br />
• ar gamoiyenoT fotoebi. es aseve Sematebs masalas oficialur <strong>da</strong> profesionalur<br />
xasiaTs.<br />
• ar <strong>da</strong>gaviwydeT, konvertebis SekveTa Tqveni wina<strong>saarCevno</strong> kampaniis simbolikiT.<br />
• TiToeul <strong>da</strong>wesebulebaSi, sa<strong>da</strong>c pres-relizebis gagzavnas apirebT, <strong>da</strong>azusteT, Tu ra<br />
formiT surT iq maTi miReba. pres-relizi fostiT gagzavneT mxolod ukidures<br />
SemTxvevaSi. misi gagzavna yvelaze ukeTesia faqsiT an telefoniT (Tu pres-relizi<br />
faqsiT igzavneba, misi gagzavnis Semdeg aucileblad acnobeT korespondents gagzavnis<br />
Sesaxeb).<br />
• <strong>da</strong>adgineT masalaTa wardgenis vadebi yvela sinformacio saSualebebSi. pres-relizebi<br />
<strong>da</strong>agzavneT <strong>da</strong>dgenil vadebSi.<br />
rogori saxe aqvs Cveulebriv pres-relizs?<br />
1. ar scildeba erTi gverdis farglebs. Tu pres-relizs erT gverdze meti ukavia, es<br />
niSnavs, rom Tqven cdilobT zedmeti informaciis wardgenas. Tu mainc aucileblad<br />
TvliT pres-relizis or gverdze wardgenas, maSin pirveli gverdis boloSi miawereT<br />
`ix. gagrZeleba~. arasodes ar gamoiyenoT furclis meore gverdi.<br />
2. teqsti ibeWdeba ormagi sabeWdi intervaliT. aucileblobis SemTxvevaSi, erT gverdze<br />
teqstis <strong>da</strong>tevis mizniT, SegiZliaT bolo abzaci <strong>da</strong>beWdoT erTmagi intervaliT.<br />
3. furclis ze<strong>da</strong> marjvena kuTxeSi mieTiTeba presasTan urTirTobebze pasuxismgebeli<br />
piris gvari <strong>da</strong> telefonis nomeri.<br />
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