saarCevno kampaniebis momzadeba da Catareba
saarCevno kampaniebis momzadeba da Catareba
saarCevno kampaniebis momzadeba da Catareba
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3. reklamis ganyofilebis menejeri;<br />
4. reportaJebis ganyofilebis direqtori.<br />
• misamarTi;<br />
• sadguris ga<strong>da</strong>cemebi (hit-paradebi, klasikuri musika, axali ambebi, Toq-Sou,<br />
rok-musika qanTris stilSi, gasarTobi programebi <strong>da</strong> a.S.);<br />
• specialuri programebi -- Suqdeba Tu ara sazogadoebriv cxovrebaSi momx<strong>da</strong>ri<br />
movlenebi, imarTeba Tu ara Toq-Souebi, rogori xasiTisaa es ga<strong>da</strong>cemebi, vin aris<br />
wamyvani, ra kriteriumebiT xdeba stumrebis SerCeva?<br />
• reitingi: vin usmens mocemul radiosadgurs? moiZieT informacia msmenelebis<br />
Sesaxeb maTi sqesis, asakobrivi niSnebisa <strong>da</strong> sxva demografiuli parametrebis<br />
mixedviT;<br />
• radiosadguris politika politikuri reklamis ganTavsebis mimarT <strong>da</strong> aseTi<br />
reklamis Rirebuleba;<br />
• radiosadguris politika movlenaTa adgilebi<strong>da</strong>n pir<strong>da</strong>piri reportaJebis mimarT.<br />
III. telesadgurebi<br />
• romel arxs an qsels ekuTvnis telesadguri, axali ambebis (adgilobrivi <strong>da</strong><br />
saxelmwifo) eTerSi gaSvebis dro;<br />
• qvemoT CamoTvlili pirebis gvari, saxeli, telefonisa <strong>da</strong> faqsis nomrebi:<br />
1. pilitikuri mimomxilvelebi;<br />
2. sxva<strong>da</strong>sxva programebis re<strong>da</strong>qtorebi;<br />
3. axali ambebis ganyofilebebis direqtorebi;<br />
4. reklamis ganyofilebebis menejerebi<br />
• misamarTi;<br />
• specialuri programebi - arsebobs Tu ara dilis sakvirao programebi,<br />
romlebSic Suqdeba sazogadoebriv cxovrebaSi mimidinare movlenebi? arsebobs Tu<br />
ara sxva Tematuri programebi, magaliTad, programa fermerebisaTvis <strong>da</strong> sxv.? ra<br />
Sinaarsisaa aseTi programebi, vin aris wamyvani, ra kriteriumebis mixedviT xdeba<br />
stumrebis mowveva studiaSi?<br />
• reitingi: vin uyurebs mocemul satelevizio sadgurs? moiZieT informacia<br />
msmenelebis Sesaxeb maTi sqesis, asakobrivi niSnebisa <strong>da</strong> sxva demografiuli<br />
parametrebis mixedviT;<br />
• sadguris politika politikuri reklamis ganTavsebis mimarT <strong>da</strong> aseTi<br />
reklamis Rirebuleba;<br />
IV. satelegrafo saagentoebi<br />
• korespondentebis gvari, saxeli, telefonisa <strong>da</strong> faqsis nomrebi;<br />
• saagentos abonenti adgilobrivi gazeTebis CamonaTvali.<br />
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