saarCevno kampaniebis momzadeba da Catareba
saarCevno kampaniebis momzadeba da Catareba saarCevno kampaniebis momzadeba da Catareba
9. fostis meSveobiT ganxorcielebuli sagitacio kampania, romelic mimarTuli ineba amomrCevelTa konkretuli jgufebisadmi. 10. saerTo saagitacio kampania fostis meSveobiT - saukeTeso meTodi - ilustrirebuli saagitacio masala. 11. radioreklama 12. politikuri reklama televiziiT 13. sareklamo farebis dayeneba sacxovrebeli saxlebis ezoebSi da 1X1X2m zomebis sareklamo farebis dayeneba. 14. politikuri reklama gazeTebSi. 15. avtomobilis bamperze dasakravi furclebis momzadeba. 16. sagitacio stendebi. 17. samkerde niSnebi da patara suvenirebi. kariVIII. muSaoba masobrivi informaciis saSualebebTan 1. politikuri reklama masobrivi informaciis saSualebebSi saagitacio-propagandistuli masalebis ganTavseba masobriv sainformacio saSualebebSi, aris politikuri reklama, da ara sxva ram. politikur reklamas mravali forma gaaCnia, dawyebuli broSurebiT da damTavrebuli satelevizio sareklamo rgolebiT. adgilobriv sakanonmdeblo an xelisuflebis organoebis saarCevno kampaniebis umetesobaSi, rogorc wesi, iyeneben masobriv sainformacio saSualebebSi fasiani politikuri reklamis sxvadasxva formebis erTobliobas, rogoricaa magaliTad agitacia fostiT, radioreklama, didi plakatebis ganTavseba quCebSi da sxv. adgilobrivi xelisuflebis organoebis arCevis dros politikuri reklama televiziiT, SeiZleba Zalzed ZviradRirebul saqmed aRmoCndes. masobriv sainformacio saSualebebSi fasiani politikuri reklama ise unda SemuSavdes, rom igi pasuxobdes winasaarCevno kampaniis procesSi saagitacio muSaobis TiToeuli etapis ZiriTad miznebs. winasaarCevno kampaniis warmarTvisas politikur reklamas eqvsi ZiriTadi mizani aqvs, saxeldobr: • kandidatis vinaobis cnobis uzrunveelyofa; • kandidatis imijis Seqmna; • problemebis gadaWris gzebis miTiTeba; • Sedareba politikur mowinaaRmdegeebTan; • kontrzomebis miReba kritikis sapasuxod; • arCevnebze eleqoratis gamocxadebis uzrunvelyofa. 128
2. masobrivi informaciis saSualebebis siis Sedgena politikuri agitaciis warmatebiT warmarTvis mizniT, Tqven aucileblad unda SeagrovoT monacemebi mocemuli momentisaTvis Tqvens saaarCevno olqSi arsebuli TiToeuli yoveldRiuri Tu yovelkvireuli gazeTis, radio- da satelevizio sadguris Sesaxeb. aseTi CamonaTvali unda moicavdes Semdeg monacemebs: I. yoveldRiuri gazeTebi: • gazeTebis dasaxelebebi da misamarTebi (dilis, saRamos gazeTebi) da tiraJi; • pasuxismgebeli pirebis gvari, saxeli, mamis saxeli, telefonisa da faqsis nomrebi: 1. politikuri/politikuri rubrikebis mimomxilvelebis; 2. redaqtorebis; 3. redaqtorebis/redaqtorebis TanaSemweeebis 4. sakvirao nomrebze pasuxismgebeli sxvadasxva ganyofilebebis redaqtorebis; 5. specialuri korespondentebis (msxvil gazeTebs xSirad hyavT korespondentebi, romlebc pasuxismgebelni arian calkeul rubbrikebze: bunebis dacvaze, biznesze, ganaTlebaze da a.S.) 6. fotokorespondentebis ganyofilebebis; 7. sareklamo ganyofilebebis menejerebis. • dasabeWdad nomris gaSvebis xelmoweris vadebi (umetes SemTxvevebSi, dilis gazeTebisaTvis, es vadaa 9.00 sT., saRamos gazeTebisaTvis ki - 12.00 sT.); • gazeTis politika statiebis ganTavsebisas Semdeg rubrikebSi:saredaqcio statiebSi, svetebSi, redaqtorisadmi gagzavnil werilebSi - arsebobs Tu ara raime SezRudva arCevnebamde ramdenime dRiT adre statiebis ganTavsebis mxriv? • gazeTis politika fotoebis ganTavsebasTan dakavSirebiT - SeuZlia Tu ara gazeTs, rom gansaTavseblad miiRos Tqveni saarCevno kampaniis amsaxveli fotoebi? • politika, romelsac emxroba redaqtori - iReben Tu ara redaqtorebi interviuebs kandidatebisagan politikuri kampaniis warmarTvisas da gamovlen Tu ara maT mxardasaWerad? • gazeTis politika politikuri reklamis gaTavsebasTan dakavSirebiT, moTxovnebi aseTi reklamis zomebisa da fasis mimarT. II. radiosadgurebi • sasignalo niSnebi, mauwyeblobis dro, studiebis pirdapiri sakontaqto telefonebi; • qvemoT CamoTvlili pirebis gvari, saxeli, telefonisa da faqsis nomrebi: 1. axali ambebis ganyofilebis direqtori; 2. politikuri mimomxilveli; 129
- Page 77 and 78: daniSneT finansebze pasuxismgebeli
- Page 79 and 80: dadgemvis strategia anawilebs kandi
- Page 81 and 82: organizaciebis reitingi. es CamonaT
- Page 83 and 84: wesi 2: gaarkvieT rogor surs kandid
- Page 85 and 86: wesi 6: yoveli mowveva miwodebul un
- Page 87 and 88: kandidatis gegmebis Sesaxeb Jurnali
- Page 89 and 90: 4. dagegmvis teqnologia dagegmvis m
- Page 91 and 92: kampaniis gegmaSi aRniSnul raionebs
- Page 93 and 94: gegmebis SemuSaveba warmatebis misa
- Page 95 and 96: unda gamoiyenos gamarjvebis misaRwe
- Page 97 and 98: amomrCevlebs, rom Tqven igive sakiT
- Page 99 and 100: apirebs ukeTesobisaken cvlilebebs.
- Page 101 and 102: winasaarCevno kampania vakuumSi ar
- Page 103 and 104: warmoadgenen gamosvlebi, debatebi,
- Page 105 and 106: amomrCevlebs, da rom Tqven kandidat
- Page 107 and 108: momuSave Tqveni momxre. aucileblad
- Page 109 and 110: gamosvlebi publikis winaSe da polit
- Page 111 and 112: • arCeviT Tanamdebobaze arCevis m
- Page 113 and 114: 4. moerideT mravalsityvaobas. Semoi
- Page 115 and 116: 6. kandidatis zepiri gamosvlebis mo
- Page 117 and 118: ogor SeiZleba maqsimalurad efeqtura
- Page 119 and 120: 4. CaicviT ise, rom yuradReba miipy
- Page 121 and 122: a miznebis miRwevas uwyobs xels pir
- Page 123 and 124: dros safosto gzavnilebi SeiZleba ga
- Page 125 and 126: 4. sakuTari biujetis gaTvaliswinebi
- Page 127: arCevnebamde 5 kviriT adre. qveni k
- Page 131 and 132: 3. masobrivi informaciis saSualebeb
- Page 133 and 134: iografiaSi Setanili TiToeuli sityva
- Page 135 and 136: ogor unda daiweros pres-relizi? 1.
- Page 137 and 138: pres-konferencias arasodes ar moepy
- Page 139 and 140: sinamdvileSi, Zalian kargi iqneba,
- Page 141 and 142: 6. SeaTanxmeT radio-sareklamo kampa
- Page 143 and 144: eportiorebTan sasaubrod. radios Tan
- Page 145 and 146: intervius dawyebisas: 1. moewyeT mo
- Page 147 and 148: 5. politikuri reklama gazeTebSi fas
- Page 149 and 150: 2. adgilobrivi problemebi. romeli p
- Page 151 and 152: masobriv sainformacio saSualebebSi
- Page 153 and 154: 4. ramdenad aqtualuria movlena adgi
- Page 155 and 156: mizniT, es gaakeTeT manam, sanam da
- Page 157 and 158: 2. miswereT mkafio, gamomsaxveli fo
- Page 159 and 160: ganrigSi ar SeitanoT piradi Sexvedr
- Page 161 and 162: (es unda iyos TxrobiT formaSi dawer
- Page 163 and 164: RonisZiebebi, romlebic xels uwyoben
- Page 165 and 166: saarCevno uflebebis garantiebis~ Se
- Page 167 and 168: ubnebis gamovlenac, sadac yvelaze m
- Page 169 and 170: aqvs darCes iq xmebis daTvlisa da x
- Page 171 and 172: sxva RonisZiebebi arCevnebis dRes.
- Page 173 and 174: Tan vurTav biografias da ZiriTad mo
- Page 175 and 176: satelefono da Statis Senaxvis xarje
- Page 177 and 178: danarTi 6. kampaniis organizaciuli
9. fostis meSveobiT ganxorcielebuli sagitacio kampania, romelic mimarTuli ineba<br />
amomrCevelTa konkretuli jgufebisadmi.<br />
10. saerTo saagitacio kampania fostis meSveobiT - saukeTeso meTodi -<br />
ilustrirebuli saagitacio masala.<br />
11. radioreklama<br />
12. politikuri reklama televiziiT<br />
13. sareklamo farebis <strong>da</strong>yeneba sacxovrebeli saxlebis ezoebSi <strong>da</strong> 1X1X2m zomebis<br />
sareklamo farebis <strong>da</strong>yeneba.<br />
14. politikuri reklama gazeTebSi.<br />
15. avtomobilis bamperze <strong>da</strong>sakravi furclebis <strong>momzadeba</strong>.<br />
16. sagitacio stendebi.<br />
17. samkerde niSnebi <strong>da</strong> patara suvenirebi.<br />
kariVIII. muSaoba masobrivi informaciis saSualebebTan<br />
1. politikuri reklama masobrivi informaciis saSualebebSi<br />
saagitacio-propagandistuli masalebis ganTavseba masobriv sainformacio saSualebebSi,<br />
aris politikuri reklama, <strong>da</strong> ara sxva ram.<br />
politikur reklamas mravali forma gaaCnia, <strong>da</strong>wyebuli broSurebiT <strong>da</strong> <strong>da</strong>mTavrebuli<br />
satelevizio sareklamo rgolebiT. adgilobriv sakanonmdeblo an xelisuflebis<br />
organoebis <strong>saarCevno</strong> <strong>kampaniebis</strong> umetesobaSi, rogorc wesi, iyeneben masobriv<br />
sainformacio saSualebebSi fasiani politikuri reklamis sxva<strong>da</strong>sxva formebis<br />
erTobliobas, rogoricaa magaliTad agitacia fostiT, radioreklama, didi plakatebis<br />
ganTavseba quCebSi <strong>da</strong> sxv. adgilobrivi xelisuflebis organoebis arCevis dros<br />
politikuri reklama televiziiT, SeiZleba Zalzed ZviradRirebul saqmed aRmoCndes.<br />
masobriv sainformacio saSualebebSi fasiani politikuri reklama ise un<strong>da</strong> SemuSavdes,<br />
rom igi pasuxobdes wina<strong>saarCevno</strong> kampaniis procesSi saagitacio muSaobis TiToeuli<br />
etapis ZiriTad miznebs. wina<strong>saarCevno</strong> kampaniis warmarTvisas politikur reklamas eqvsi<br />
ZiriTadi mizani aqvs, saxeldobr:<br />
• kandi<strong>da</strong>tis vinaobis cnobis uzrunveelyofa;<br />
• kandi<strong>da</strong>tis imijis Seqmna;<br />
• problemebis ga<strong>da</strong>Wris gzebis miTiTeba;<br />
• Se<strong>da</strong>reba politikur mowinaaRmdegeebTan;<br />
• kontrzomebis miReba kritikis sapasuxod;<br />
• arCevnebze eleqoratis gamocxadebis uzrunvelyofa.<br />
128
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