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saarCevno kampaniebis momzadeba da Catareba

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4. sakuTari biujetis gaTvaliswinebiT, ra raodenobis safosto mimarTvebis <strong>da</strong>gzavnis<br />

ufleba SegiZliaT misceT sakuTar Tavs? Tu biujeti ar gaZlevT didi raodenobis<br />

safosto mimarTvebis <strong>da</strong>gzavnis saSualebas, ra meTodis gamoyenebas gegmavT amis nacvlad?<br />

teqstis Sedgena<br />

safosto gzavnilis kompleqtis egzemplarma adresati imdenad un<strong>da</strong> <strong>da</strong>ainteresos, rom man<br />

bolomde CaikiTxos teqsti <strong>da</strong> Sesabamisad moiqces. amisTvis, safosto gzavnilis<br />

kompleqti un<strong>da</strong> iyos ubralo, naTeli <strong>da</strong> konkretuli, Sinaarsi ki Seesabamebodes<br />

mimarTvis mizans. safosto mimarTvis teqstis Sinaarsis mimarT saerTo rekomen<strong>da</strong>ciebi<br />

Semdegia:<br />

1. gamoiyeneT naTeli, mkafio <strong>da</strong> araorazrovani formulirebebi, wereT ubralo<br />

sityvebiani mokle wina<strong>da</strong>debebiT. wina<strong>da</strong>debebis rTuli struqtura mkiTxvels abnevs.<br />

2. Tu Tqveni problemis/mimarTvis mokle martivi wina<strong>da</strong>debebiT gadmocema ver xerxdeba,<br />

es niSnavs, rom igi ar Seesabameba safosto gzavnilis <strong>da</strong>niSnulebas.<br />

3. teqsti advilad un<strong>da</strong> ikiTxebodes <strong>da</strong> is un<strong>da</strong> iyos gaformebuli, rom miiqcios<br />

yuradReba.<br />

4. mimarTeT uSualod amomrCevels, isaubreT mis saWiroebebze, interesebze,<br />

Sexedulebebze. mimarTva personificirebuli un<strong>da</strong> iyos.<br />

5. teqstSi un<strong>da</strong> aisaxos mimarTvis saerTo arsi <strong>da</strong> amomrCevelTan kontaqtis programis<br />

Tematika. mis mizans sulac ar warmoadgens axali mimarTulebis Seqmna. mimarTva<br />

Sesabamisi un<strong>da</strong> iyos radioreklamisa <strong>da</strong> agreTve, un<strong>da</strong> Seicavdes pasuxebs satelefono<br />

saubrebis dros <strong>da</strong>smul kiTxvebze.<br />

6. iyaviT yuradRebiani mimarTvis avtoris SerCevisas. kargi werilis <strong>da</strong>wera yvelas ar<br />

SeuZlia. aq ufro sxvagvari unaria saWiro, vidre agitaciis sxva saxeobebSi.<br />

7. pozitiuri mimarTvisas gamoiyeneT iseTi sityvebi, romlebic Tbil, a<strong>da</strong>mianur<br />

grZnobebs aRZraven. magaliTad, `me~, Cven~, `vzrunavT ra...~, `ojaxi~,<br />

`sazogadoebrioba~, `mezoblebi~, `tradiciebi~.<br />

8. Sinaarsi gadmoeciT aqtiur, <strong>da</strong> ara pasiur formaSi<br />

9. negatiuri <strong>da</strong> kontrastuli gzavnilebis SemTxvevaSi, gamoiyeneT ufro mSrali<br />

sityvebi, rogoricaa `isini~, `ignorireba~, `Tav<strong>da</strong>jerebuli~, `moufiqrebeli~,<br />

`upasuxismgeblo~.<br />

10. negatiuri <strong>da</strong> kontrastuli gzavnilebis SemTxvevaSi, Tavi aarideT muqaris an uxeS<br />

tons. iyaviT TavSekavebuli, gonieri <strong>da</strong> racionaluri.<br />

11. nu ixmarT politikur slengs an Semoklebebs.<br />

12. saTaurebi gamoiyeneT sakvanZo debulebebze yuradRebis gamaxvilebis mizniT.<br />

13. gamoiyeneT `gamRizianeblebi~ mkiTxvelis yuradRebis mosapyrobad. aseT<br />

gamRizianeblebad SeiZleba iqces mokle saTaurebi an naxatebi, romlebic mkiTxvelis<br />

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