saarCevno kampaniebis momzadeba da Catareba
saarCevno kampaniebis momzadeba da Catareba
saarCevno kampaniebis momzadeba da Catareba
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a miznebis miRwevas uwyobs xels pir<strong>da</strong>piri safosto mimarTvebi?<br />
1. popularoba: Seqmna <strong>da</strong> gaZliereba.<br />
amomrCevlisaTvbis sareklamo nakrebis an broSuris fostiT gagzavnis TiToeul<br />
SemTxvevaSi, Tqven ufro <strong>da</strong> ufro popularuls xdiT sakuTar Tavs amomrCevelTa Soris.<br />
ramdena<strong>da</strong>c <strong>saarCevno</strong> kampania xels uwyobs adgilobrivi mowinave beWdviTi gamocemebis<br />
mxri<strong>da</strong>n qven<strong>da</strong>mi ndobis amaRlebas, presis yuradReba uzrunvelyofili geqnebaT.<br />
popularobis zrdis kval<strong>da</strong>kval, amomrCevelTa yuradReba <strong>saarCevno</strong> kampaniis sxva<br />
elementebze, magaliTad, mis ZiriTad problemebze, ga<strong>da</strong>itaneba.<br />
2. imijis Seqmna.<br />
rogori STabeWdilebis moxdena gsurT? safosto mimarTvebis meSveobiT SegiZliaT SeqmnaT<br />
simSvidis, kompetenturobis, pasuxismgebluri, saqmis keTebis mosurnis, ojaxuri<br />
faseulobebis momxris imiji.<br />
fotosurTebis gamoyeneba iseve mniSvnelovania, rogorc mimarTvis teqstisa. SesaniSnavad<br />
<strong>da</strong>werili teqstic ki SeiZleba ar iqnas yvela amomrCevlis mier wakiTxuli, magram<br />
TiTqmis yvela maTgani Seavlebs Tvals fotosuraTs.<br />
mesame mxareebis an masobrivi sainformacio saSualebebis mier werilebis gagzavna aseve<br />
Seuwyobs xels Tqvens popularobas. olqebi<strong>da</strong>n gamogzavnili werilebi, rogoc xelnaweri,<br />
ise nabeWdi, SeiZleba efeqturad iqnas gamoyenebuli <strong>saarCevno</strong> kampaniaSi.<br />
3. saaCevno kampaniis ZiriTadi sakiTxebis SemuSaveba<br />
pir<strong>da</strong>piri safosto mimarTvebis gamoyenebisas SeiZleba moixazos <strong>saarCevno</strong> kampaniis<br />
ZiriTadi problemebi <strong>da</strong> maT<strong>da</strong>mi Tqveni pozicia. romeli problemebia olqisaTvis yvelaze<br />
mniSvnelovani: ganaTlebis, transportis, saxelmwifo ga<strong>da</strong>saxadebis, Tu <strong>da</strong>naSaulobebis?<br />
aRniSneT problema <strong>da</strong> miuTiTeT Tqveni pozicia, gaamagreT igi efeqturi fotoebiTa <strong>da</strong><br />
minimaluri moculobis teqstiT.<br />
amomrCevlisadmi mimarTva konkretuli problebis Sesaxeb - masTan urTieTobis<br />
efeqtur saSualebas warmoadgens, Tuki gyavT nebayoflobiT TqvenTan momuSave<br />
TanaSemweebi an gaqvT fuladi saxsrebi. es forma iTvaliswinebs satelefono saubrebs,<br />
romelTa drosac vlindeba is problemebi, romlebic yvelaze metad awuxebs amomrCevels,<br />
<strong>da</strong> agreTve am problemebisadmi miZRvnili <strong>da</strong>skvniTi werili. magaliTad, Tqveni<br />
TanamSromeli telefoniT urekavs margaret jonss <strong>da</strong> arkvevs, rom mas jer ar<br />
ga<strong>da</strong>uwyvetia, Tu vis misces xma, xolo ZiriTadi problema, rac ma awuxebs, aris<br />
ganTleba. amis Semdeg, Tqveni <strong>saarCevno</strong> kampaniis TanamSromlebi mas gaugzavnian sareklamo<br />
masalebis kompleqts, romelic eZRvneba Tqvens gegmebs mxolod <strong>da</strong> mxolod ganaTlebis<br />
gaumjobesebis Sesaxeb.<br />
rigi <strong>saarCevno</strong> <strong>kampaniebis</strong> dros, amomrCevels eZleva saSualeba, rom upasuxos pir<strong>da</strong>pir<br />
SekiTxvebs; sxva SemTxvevebSi, amomrCevels eZleva arCevanis saSualeba, magaliTad,<br />
ga<strong>da</strong>saxadebis, jan<strong>da</strong>cvis, samuSao adgilebis, ganaTlebis problemebze <strong>da</strong>smuli SekiTxvebis<br />
sapasuxod.<br />
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