saarCevno kampaniebis momzadeba da Catareba
saarCevno kampaniebis momzadeba da Catareba saarCevno kampaniebis momzadeba da Catareba
fizikuri kontaqti. xelis CamorTmeva fizikuri kontaqtis yvelaze gavrcelebuli formaa. formalurad xelis CamorTmevis CarCoebs gacilebuli fizikuri kontaqti SeiZleba niSnavdes uadgilo guliTadobasa da familarobas. garegnuli Sesaxedaoba. Tqveni Cacmuloba unda asaxavdes im profesionalizmsa da kompetenturobas, romelic damaxasiaTebelia kargi xelmZRvanelisaTvis. magram ar unda CaicvaT ise, rom Tqvens garSemo myofma adamianebma uxerxuloba ganicadon amis gamo. winaaRmdeg SemTxvevaSi, Tqveni metismetad eqscentriuli garegnobis gamo adamianebma SeiZleba ifiqron, rom es Tavis TavSi daujereblobas niSnavs. dinamiuri elementebi saxis gamometyveleba. Rimili, dabRverili an aweuli warbebi, Cacineba – es yvelaferi garkveuli informaciis matarebelia. xSirad saxis gamometyvelebam SeiZleba arafrad aqcios mTeli Tqveni mcdeloba damaloT Tqveni WeSmariti grZnobebi. mxedvelobiTi kontaqti. pirdapiri mzera gamoxatavs gulwrfelobas da ndobis grZnobas aRZravs. daxrili Tvalebi Cveulebriv mokrZalebis an pativiscemis asociacias badebs. zemoT amarTuli mzera daRlilobis an Tavis TavSi daujereblobis asociacias badebs. xelebis moZraoba. zogierT Jests sayovelTaod miRebuli mniSvneloba aqvs. magaliTad, muSti gamoxatavs brazsa da meomrul ganwyobilebas. Tumca sxva ufro rTuli da damaxasiaTebeli Jestebi SeiZleba ase erTmniSvnelovnad ar aRiqmebodes, isini mainc warmoadgenen mosaubris sulieri da emociuri mdgomareobis aRmniSvnel mniSvnelovan niSnebs.. xma. xma mniSvnelovania ara mxolod rogorc Setyobinebis gadacemis saSualeba, aramed rogorc Setyobinebis Semadgeneli nawilic. xmis tembri da metyvelebis intonacia zegavlenas axdenen Setyobinebis aRqmaze. dumilma agreTve SeiZleba xeli Seuwyos azris gadacemas. magaliTad, dumils SeuZlia, rogorc gaaZlieros Seqmnili daZabuloba, gamoTqmis simkacris xazgasmiT, agreTve Seamciros kidec is, Tanxmobasa da mowonebaze miniSnebiT. gamoiyeneT Semdegi pasuxebi imisaTvis, rom Tqvenma gamosvlam didi STabeWdileba moaxdinos: 1. winaswar daagzavneT Tqveni avtobiografiuli monacemebi. 2. moamzadeT scena. moaSoreT yvelaferi, rac yuradRebas miiqcevs, raTa msmenelebma mTeli TavianTi yuradReba Tqvenze gadmoitanon. 3. vizualurad TvalSi sacemad miesalmeT auditorias. xeli dauqnieT, rogorc ronald reiganma. gaiareT scenaze, rogorc sporcmenma-olimpielma. 118
4. CaicviT ise, rom yuradReba miipyroT. SeecadeT, cota ufro solidurad gamoiyurebodeT, vidre Cveulebriv. garegnoba. 5. yuradReba miaqcieT xmas. Tqveni xmis Jreradoba iseve mniSvnelovania, rogorc ris gakeTeba SeiZleba kidev politikuri agitaciis Catarebis Cvevebis srulyofisaTvis? 1. xazi gausviT sam moments, romlebic, Tqvenis azriT, msmenelebma unda daimaxsovron. 2. gadmoeciT Tqveni gamosvlis ZiriTadi azri 30 wamSi, erTi fraziT imis msgavsad, rogorc amas akeTebT televiziiT an radioTi reklamisaTvis, an citatisaTvis, romlis danaxvac Tqven gsurT gazeTSi. 3. SeadgineT da daxveweT gamokveTili frazebi, romlebmac unda aplodismentebi daimsaxuros. briliantis magvari frazebi. isini iqmneba zedawolis qveS, da manamde ixveweba da ileseba, sanam bzinvas ar daiwyebs. 4. SeiswavleT Tqveni bolo gamosvlis Canaweri. 5. ikiTxeT gazeTebi. moismineT axali ambebi. adamianebi varaudoben, rom Tqven meti iciT maTi problemebis Sesaxeb, vidre TviTon ician. 6. gamoiyeneT gavrcelebuli kliSe. icodeT, rodis sjobs SeekiTxoT: `raSi mdgomareobs problemis arsi?~. 7. SeagroveT cxovrebiseuli SemTxvevebi da istoriebi. adamianebs uyvarT cocxali magaliTebi, romlebic exmareba maT problemisa da misi gamomwvevi mizezebis gagebaSi. rogor wavmarToT politikuri debatebi? politikuri debatebi – demokratiis arsebobis erT-erTi pirobaa. adamianebi rom yovelTvis yvelaferSi geTanxmebodnen, imis saWiroeba aRar iqneboda, rom gadawyvetilebebis misaRebad, daxmarebisTvis saarCevno urnisaTvis migvemarTa. adamianebi, romlebic politikur liders xvdebian, arasodes ar daeTanxmebian mas yvelaferSi. magram usaTuod SexvdebiT iseT adamianebsac, romlebic TiTqmis arafers ar eTanxmebian. politikuri Semadgenelia. debatebis warmarTva – politikuri agitaciis Catarebis mesame mizandasaxul da mtrul SekiTxvebze pasuxis gacemisas, ori wesi unda gaxsovdeT. wesi pirveli. miuxedavad imisa, Tu rogor iqneba gaformebuli SekiTxva, Tqveni pasuxi erTi da igive unda iyos. wesi meore. pasuxi iseTive maneriT gaeciT, ranairadac kiTxva iyo dasmuli. is, vinc dagisvamT mizandasaxul an mtrul kiTxvas, SesaZloa Zalian aris Sewuxebuli 10 fuZemdebel faseulobaTagan erT-erTiT. mTavaria TqvenTvis – miuxvdeT, am faseulobaTagan Tu romeli awuxebs. Tqven Tu Tqveni pasuxis gacemisas am faseulobaTagan 119
- Page 67 and 68: unda Seicavdes iseT damaxasiaTebel
- Page 69 and 70: Tqven seriozuli yuradReba unda dauT
- Page 71 and 72: • stumrebis ganTavseba; • gamag
- Page 73 and 74: SemomwirvelebisaTvis werilebis Sedg
- Page 75 and 76: telefoniT saxsrebis efeqturi Segrov
- Page 77 and 78: daniSneT finansebze pasuxismgebeli
- Page 79 and 80: dadgemvis strategia anawilebs kandi
- Page 81 and 82: organizaciebis reitingi. es CamonaT
- Page 83 and 84: wesi 2: gaarkvieT rogor surs kandid
- Page 85 and 86: wesi 6: yoveli mowveva miwodebul un
- Page 87 and 88: kandidatis gegmebis Sesaxeb Jurnali
- Page 89 and 90: 4. dagegmvis teqnologia dagegmvis m
- Page 91 and 92: kampaniis gegmaSi aRniSnul raionebs
- Page 93 and 94: gegmebis SemuSaveba warmatebis misa
- Page 95 and 96: unda gamoiyenos gamarjvebis misaRwe
- Page 97 and 98: amomrCevlebs, rom Tqven igive sakiT
- Page 99 and 100: apirebs ukeTesobisaken cvlilebebs.
- Page 101 and 102: winasaarCevno kampania vakuumSi ar
- Page 103 and 104: warmoadgenen gamosvlebi, debatebi,
- Page 105 and 106: amomrCevlebs, da rom Tqven kandidat
- Page 107 and 108: momuSave Tqveni momxre. aucileblad
- Page 109 and 110: gamosvlebi publikis winaSe da polit
- Page 111 and 112: • arCeviT Tanamdebobaze arCevis m
- Page 113 and 114: 4. moerideT mravalsityvaobas. Semoi
- Page 115 and 116: 6. kandidatis zepiri gamosvlebis mo
- Page 117: ogor SeiZleba maqsimalurad efeqtura
- Page 121 and 122: a miznebis miRwevas uwyobs xels pir
- Page 123 and 124: dros safosto gzavnilebi SeiZleba ga
- Page 125 and 126: 4. sakuTari biujetis gaTvaliswinebi
- Page 127 and 128: arCevnebamde 5 kviriT adre. qveni k
- Page 129 and 130: 2. masobrivi informaciis saSualebeb
- Page 131 and 132: 3. masobrivi informaciis saSualebeb
- Page 133 and 134: iografiaSi Setanili TiToeuli sityva
- Page 135 and 136: ogor unda daiweros pres-relizi? 1.
- Page 137 and 138: pres-konferencias arasodes ar moepy
- Page 139 and 140: sinamdvileSi, Zalian kargi iqneba,
- Page 141 and 142: 6. SeaTanxmeT radio-sareklamo kampa
- Page 143 and 144: eportiorebTan sasaubrod. radios Tan
- Page 145 and 146: intervius dawyebisas: 1. moewyeT mo
- Page 147 and 148: 5. politikuri reklama gazeTebSi fas
- Page 149 and 150: 2. adgilobrivi problemebi. romeli p
- Page 151 and 152: masobriv sainformacio saSualebebSi
- Page 153 and 154: 4. ramdenad aqtualuria movlena adgi
- Page 155 and 156: mizniT, es gaakeTeT manam, sanam da
- Page 157 and 158: 2. miswereT mkafio, gamomsaxveli fo
- Page 159 and 160: ganrigSi ar SeitanoT piradi Sexvedr
- Page 161 and 162: (es unda iyos TxrobiT formaSi dawer
- Page 163 and 164: RonisZiebebi, romlebic xels uwyoben
- Page 165 and 166: saarCevno uflebebis garantiebis~ Se
- Page 167 and 168: ubnebis gamovlenac, sadac yvelaze m
fizikuri kontaqti. xelis CamorTmeva fizikuri kontaqtis yvelaze gavrcelebuli formaa.<br />
formalurad xelis CamorTmevis CarCoebs gacilebuli fizikuri kontaqti SeiZleba<br />
niSnavdes uadgilo guliTadobasa <strong>da</strong> familarobas.<br />
garegnuli Sesaxe<strong>da</strong>oba. Tqveni Cacmuloba un<strong>da</strong> asaxavdes im profesionalizmsa <strong>da</strong><br />
kompetenturobas, romelic <strong>da</strong>maxasiaTebelia kargi xelmZRvanelisaTvis. magram ar un<strong>da</strong><br />
CaicvaT ise, rom Tqvens garSemo myofma a<strong>da</strong>mianebma uxerxuloba ganicadon amis gamo.<br />
winaaRmdeg SemTxvevaSi, Tqveni metismetad eqscentriuli garegnobis gamo a<strong>da</strong>mianebma<br />
SeiZleba ifiqron, rom es Tavis TavSi <strong>da</strong>ujereblobas niSnavs.<br />
dinamiuri elementebi<br />
saxis gamometyveleba. Rimili, <strong>da</strong>bRverili an aweuli warbebi, Cacineba – es yvelaferi<br />
garkveuli informaciis matarebelia. xSirad saxis gamometyvelebam SeiZleba arafrad<br />
aqcios mTeli Tqveni mcdeloba <strong>da</strong>maloT Tqveni WeSmariti grZnobebi.<br />
mxedvelobiTi kontaqti. pir<strong>da</strong>piri mzera gamoxatavs gulwrfelobas <strong>da</strong> ndobis grZnobas<br />
aRZravs. <strong>da</strong>xrili Tvalebi Cveulebriv mokrZalebis an pativiscemis asociacias badebs.<br />
zemoT amarTuli mzera <strong>da</strong>Rlilobis an Tavis TavSi <strong>da</strong>ujereblobis asociacias badebs.<br />
xelebis moZraoba. zogierT Jests sayovelTaod miRebuli mniSvneloba aqvs. magaliTad,<br />
muSti gamoxatavs brazsa <strong>da</strong> meomrul ganwyobilebas. Tumca sxva ufro rTuli <strong>da</strong><br />
<strong>da</strong>maxasiaTebeli Jestebi SeiZleba ase erTmniSvnelovnad ar aRiqmebodes, isini mainc<br />
warmoadgenen mosaubris sulieri <strong>da</strong> emociuri mdgomareobis aRmniSvnel mniSvnelovan<br />
niSnebs..<br />
xma. xma mniSvnelovania ara mxolod rogorc Setyobinebis ga<strong>da</strong>cemis saSualeba, aramed<br />
rogorc Setyobinebis Semadgeneli nawilic. xmis tembri <strong>da</strong> metyvelebis intonacia<br />
zegavlenas axdenen Setyobinebis aRqmaze. dumilma agreTve SeiZleba xeli Seuwyos azris<br />
ga<strong>da</strong>cemas. magaliTad, dumils SeuZlia, rogorc gaaZlieros Seqmnili <strong>da</strong>Zabuloba,<br />
gamoTqmis simkacris xazgasmiT, agreTve Seamciros kidec is, Tanxmobasa <strong>da</strong> mowonebaze<br />
miniSnebiT.<br />
gamoiyeneT Semdegi pasuxebi imisaTvis, rom Tqvenma gamosvlam didi STabeWdileba<br />
moaxdinos:<br />
1. winaswar <strong>da</strong>agzavneT Tqveni avtobiografiuli monacemebi.<br />
2. moamzadeT scena. moaSoreT yvelaferi, rac yuradRebas miiqcevs, raTa<br />
msmenelebma mTeli TavianTi yuradReba Tqvenze gadmoitanon.<br />
3. vizualurad TvalSi sacemad miesalmeT auditorias. xeli <strong>da</strong>uqnieT, rogorc<br />
ronald reiganma. gaiareT scenaze, rogorc sporcmenma-olimpielma.<br />
118
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