saarCevno kampaniebis momzadeba da Catareba
saarCevno kampaniebis momzadeba da Catareba saarCevno kampaniebis momzadeba da Catareba
gadasatani dafebi saWiroa Tu ara gadasatani dafebis gamoyeneba? is kandidatebic ki, visi saxelic sakmaod popularulia, mainc iyeneben gadasatan dafebs. veraferi ise Zlierad ver STaagonebs Tqvens amomrCevlebs an Tavad Tqven, vidre Tqveni kandidaturis mxardasaWerad yvela quCaze dayenebuli gadasatani dafis Sexedva – Tqven geCvenebaT, rom am quCebze uamravi xma gaqvT. mas Semdeg, rac yvela gadasatani dafa mzad iqneba, organizeba gaukeTeT gadasatani dafebis blic-dayenebis dRes. SabaTs, diliT SekribeT Tqveni nebayoflobiTi TanaSemweebi erTad, moawyveT maTTvis patara sauzme yaviTa da funTuSebiT, instruqcia mieciT da gaagzavneT misamarTebze siis Tanaxmad, sadac saWiroa dafebis dayeneba (nu dagaviwydebaT madlobis gadaxada yovelive maTganisTvis). araferi iseT STabeWdilebas ar moaxdens Tqvenze (da araferi ise imeds ar gaucruebs Tqvens mowinaaRmdeges), rogorc uecrad gaCenili asobiT sareklamo dafa. bamperuli etiketebi bamperuli etiketebis gavrcelebis kargad gaazrebuli programa xels uwyobs Tqveni saxelis popularizacias, da agreTve Tqveni kandidaturis mxardaWeris xarisxs uCvenebs. amomrCevelTa Semovlisas iqonieT manqanaSi etiketebis garkveuli maragi. gadaeciT Tqveni partiis saolqo komitetis TanamSromlebs/Tavmjdomares etiketebis garkveuli raodenoba gasavrceleblad. imisaTvis, rom ufro organizebulad CaataroT es, gaakeTeT Semdegi: daavaleT nebayoflobiT TanaSemweebs (mSvenieri dasaqmebaa mozardebisTvis) mimarTon partiis wevrebs, romlebic eswrebian saarCevno kampaniis RonisZiebebs, TxovniT, ganaTavson TavianT avtomobilis bamperze Tqvens mier SeTavazebuli etiketi. Tumca, bamperuli etiketebis xarisxi bolo wlebSi mniSvnelovnad gaumjobesda, zogierTi adamiani SiSobs, rom isini mere ver SeZleben TavianT avtomobilebis bamperebidan amis waSlas. maSin, SeiZleba SesTavazoT moaTavson etiketi ukana SuSis qveda marjvena kuTxeSi. CaatareT `bamperuli etiketebis blic-dayenebis~ ramodenime dRe, gansakuTrebiT es mizanSewonilia SabaTobiT. es kargi saqmea mozardTagan SerCeul nebayoflobiTi TanaSemweebisaTvis, romlebsac acviaT maisurebi saarCevno kampaniis emblemiT. moZebneT adgilebi, sadac Cveulebriv kviraobiT ikribebian olqis amomrCevlebi – sasursaTo maRaziebi, mTavari quCebi, supermarketebi da daavaleT nebayoflobiT TanaSemweebs TxovniT mimarTon mflobelebs, maT avtomobilebze bamperuli etiktebis mosaTavseblad. 114
6. kandidatis zepiri gamosvlebis momzadeba politikuri propagandis tradiciul meTods warmoadgens sajaro gamosvlebi. qvemoT moyvanil rekomendaciebs SeuZliaT kargi gamosvlis momzadebaSi daxmarebis gaweva. rogorc kandidatma, Tqven sworad unda SeafasoT Tqveni oratoruli SesaZleblobebi. Tu raime RonisZiebis dros Tqven ufro damajereblad grZnobT Tavs, rodesac Tavisuflad esaubrebiT RonisZiebaze damswre adamianebs, da ar gamodixarT sityviT, maSin sTxoveT, rom wargadginon da saubari daiwyeT msmenelebTan pirdapir darbazSi. nu SeecdebiT erT RameSi Zirfesvianad SecvaloT Tqveni gamosvlis manera. oratoruli xelobis srulyofa amomrCevelTa xmebis mopovebaSi dagexmarebaT. rogor gavaRviZoT amomrCevelTa grZnobebi politika – es emociebia. politikur Temebze mosaubre oratori lideris niSan- Tvisebebs iZens, auditoriis sul ufro da ufro emociuri damuxtviT. imis Seswavla, Tu rogor gamoviwvioT amomrCevelTa emociebi – politikuri agitaciis Catarebis meore Semadgenelia. ra unda movimoqmedoT, rom STambeWdavi gamosvla movamzadoT? yovel sazogadoebas garkveuli faseulobani da mrwamsi gaaCnia, romelsac udidesi mniSvneloba eniWeba. agreTve, arsebobs gansakuTrebuli problemebi, romlebic interess warmoadgens adamianebisTvis. Tqven unda gadawyvitoT, romeli Tema gamoiwvevs yvelaze did interess amomrCevlebSi. gamokvlevebma gviCvenes, rom adamianebi xmas miscemen im liders, romelsac igive problemebi aRelvebs, rac mas. rogor avsaxoT saerTo faseulobani Cvens cxovrebaSi? imisaTvis, rom efeqturad gamoiyenoT saerTo faseulobani Tqvens gamosvlaSi, Tqven unda SecvaloT gamosvlis stili. Tu Tqven profesiuli politikosi xarT, maSin laparakobT da swerT im stilis gamoyenebiT, romelic damaxasiaTebelia Tqveni profesiisaTvis. aRiniSnulia, rom politikuri agitaciis Catarebisas amomrCevlebi ufro ukeT aRiqvaven im enas, romelic asaxavs maTi faseulobebis sistemas. sityviT gamosvlis momzadebisas ixelmZRvaneleT Semdegi rCevebiT: 1. daamyareT kontaqti auditoriasTan, uCveneT, rom Tqven saerTo faseulobebi gaqvT. kmayofilni iyaviT, rom imyofebiT mocemuli auditoriis winaSe. daipyariT msmenelTa yuradReba. pirvel STabeWdilebas didi mniSvneloba aqvs. politikuri sityviT gamosvlisas, saWiroa Tavidanve daipyroT auditoriis yuradReba. gamosvlis dawyebamde, gaakeTeT pauza, daamyareT 40 wamiani mxedvelobiTi kontaqti auditoriis romelime warmomadgenelTan da ise isaubreT, viTom maTi problmebi Tqveni problemebi yofiliyos. 115
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6. kandi<strong>da</strong>tis zepiri gamosvlebis <strong>momzadeba</strong><br />
politikuri propagandis tradiciul meTods warmoadgens sajaro gamosvlebi.<br />
qvemoT moyvanil rekomen<strong>da</strong>ciebs SeuZliaT kargi gamosvlis <strong>momzadeba</strong>Si <strong>da</strong>xmarebis gaweva.<br />
rogorc kandi<strong>da</strong>tma, Tqven sworad un<strong>da</strong> SeafasoT Tqveni oratoruli SesaZleblobebi. Tu<br />
raime RonisZiebis dros Tqven ufro <strong>da</strong>majereblad grZnobT Tavs, rodesac Tavisuflad<br />
esaubrebiT RonisZiebaze <strong>da</strong>mswre a<strong>da</strong>mianebs, <strong>da</strong> ar gamodixarT sityviT, maSin sTxoveT,<br />
rom wargadginon <strong>da</strong> saubari <strong>da</strong>iwyeT msmenelebTan pir<strong>da</strong>pir <strong>da</strong>rbazSi. nu SeecdebiT erT<br />
RameSi Zirfesvianad SecvaloT Tqveni gamosvlis manera. oratoruli xelobis srulyofa<br />
amomrCevelTa xmebis mopovebaSi <strong>da</strong>gexmarebaT.<br />
rogor gavaRviZoT amomrCevelTa grZnobebi<br />
politika – es emociebia. politikur Temebze mosaubre oratori lideris niSan-<br />
Tvisebebs iZens, auditoriis sul ufro <strong>da</strong> ufro emociuri <strong>da</strong>muxtviT.<br />
imis Seswavla, Tu rogor gamoviwvioT amomrCevelTa emociebi – politikuri<br />
agitaciis Catarebis meore Semadgenelia.<br />
ra un<strong>da</strong> movimoqmedoT, rom STambeW<strong>da</strong>vi gamosvla movamzadoT?<br />
yovel sazogadoebas garkveuli faseulobani <strong>da</strong> mrwamsi gaaCnia, romelsac udidesi<br />
mniSvneloba eniWeba. agreTve, arsebobs gansakuTrebuli problemebi, romlebic interess<br />
warmoadgens a<strong>da</strong>mianebisTvis. Tqven un<strong>da</strong> ga<strong>da</strong>wyvitoT, romeli Tema gamoiwvevs yvelaze did<br />
interess amomrCevlebSi.<br />
gamokvlevebma gviCvenes, rom a<strong>da</strong>mianebi xmas miscemen im liders, romelsac igive<br />
problemebi aRelvebs, rac mas.<br />
rogor avsaxoT saerTo faseulobani Cvens cxovrebaSi?<br />
imisaTvis, rom efeqturad gamoiyenoT saerTo faseulobani Tqvens gamosvlaSi,<br />
Tqven un<strong>da</strong> SecvaloT gamosvlis stili. Tu Tqven profesiuli politikosi xarT, maSin<br />
laparakobT <strong>da</strong> swerT im stilis gamoyenebiT, romelic <strong>da</strong>maxasiaTebelia Tqveni<br />
profesiisaTvis. aRiniSnulia, rom politikuri agitaciis Catarebisas amomrCevlebi ufro<br />
ukeT aRiqvaven im enas, romelic asaxavs maTi faseulobebis sistemas.<br />
sityviT gamosvlis momzadebisas ixelmZRvaneleT Semdegi rCevebiT:<br />
1. <strong>da</strong>amyareT kontaqti auditoriasTan, uCveneT, rom Tqven saerTo faseulobebi<br />
gaqvT. kmayofilni iyaviT, rom imyofebiT mocemuli auditoriis winaSe. <strong>da</strong>ipyariT<br />
msmenelTa yuradReba. pirvel STabeWdilebas didi mniSvneloba aqvs. politikuri sityviT<br />
gamosvlisas, saWiroa Tavi<strong>da</strong>nve <strong>da</strong>ipyroT auditoriis yuradReba. gamosvlis <strong>da</strong>wyebamde,<br />
gaakeTeT pauza, <strong>da</strong>amyareT 40 wamiani mxedvelobiTi kontaqti auditoriis romelime<br />
warmomadgenelTan <strong>da</strong> ise isaubreT, viTom maTi problmebi Tqveni problemebi yofiliyos.<br />
115
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