saarCevno kampaniebis momzadeba da Catareba
saarCevno kampaniebis momzadeba da Catareba saarCevno kampaniebis momzadeba da Catareba
saagitacio furclebi saagitacio furclebi warmoadgens beWdviT gamocemebs, romlebSic detalurad ganixileba aqtualuri politikuri sakiTxebi da kandidatis mier SemoTavazebuli maTi gadawyvetis variantebi. aseTi saxis beWdviTi masalebi rTuli sakiTxebis gadmocemis efeqtur saSualebas warmoadgenen. axdenen ra, kandidatis an partiis mier rTul sakiTxebze SeTavazebul gadawyvetilebaTa gulmodgine damuSavebis demonstrirebas, saagitacio furclebi xels uwyobs maTi avtoritetis amaRlebas. ilustrirebuli bukleti warmoadgens saagitacio furclis formatis mqone mini gazeTs. es fotosuraTebis gamoyenebis, ZiriTad faseulobebze, da sakvanZo momentebze yuradRebis gamaxvilebis meSveobiT, amomrCevelTa azris formirebis yvelaze ufro efeqturi saSualebaa. masSi miTiTebulia yvelaze mniSvnelovani moRvaweebis an sazogadoebrivi organizaciebis dasaxelebebi, romlebic Riad gamoxataven kandidatis mxardaWeras, da agreTve gazeTSi moTxrobilia kandidatis biografiisa da misi profesiuli momzadebis Sesaxeb. aseTi masalebis gamocema ar saWiroebs did danaxarjebs, ufro mizanSewonilia maTi gavrceleba uSualod amomrCevelTa Soris kampaniis daskvniT etapze an fostiT dagzavna. mizanSewonilia maTi cal-calke gagzavna, magram SeiZleba maTi gazeTebSic Cadeba. TvalsaCino agitacia `TvalsaCino agitacia~ - terminia, romelic plakatebis gamoyenebas niSnavs. mis yvelaze ufro gavrcelebul saxeobebs warmoadgens: sareklamo transparantebi; plakatebi zomiT 140X270 da 70X140sm; gadasatani sareklamo dafebi, bamperuli etiketebi, fanjrebze gasakravi plakatebi; agreTve samkerde niSnebi, etiketebi, emblemebi. Tqveni saxeli da agreTve Tanamdeboba, romlisTvisac Tqven ibrZviT, unda iyos gamoyenebuli `logotipis~ saxiT saarCevno kampaniis yvela masalaze, da agreTve TvalsaCino agitaciis saSualebebSi. rogori wesebiT unda ixelmZRvaneloT emblemebis SemuSavebisas? 1. is advilad unda ikiTxebodes. ubralo, gabeduli dizaini amomrCevlebis yuradRebas ipyrobs. gadasatani sareklamo dafebis gamoyenebisas dizainma unda gaiaros Semowmeba testiT siCqariT 30km./sT~ - SeZleben Tu ara mZRolebi Tqveni emblemis advilad wakiTxvas, roca isini im quCebs gaivlian, sadac gadatvirTuli moZraobaa? 2. gamoiyeneTY ndobis gamomwvevi ferebi. saarCevno kampaniis tradiciuli ferebi, iseTebi, rogoricaa lurji, wiTeli, mwvane da bordo, ndobas iwveven. 3. moerideT Tqveni fotosuraTis gamoyenebas dizainis elementis saxiT. emblema saxelis popularizaciis miznebs emsaxureba. Tqven gsurT, rom xalxs swored saxeli axsovdes, roca isini Sevlen kabinaSi xmis misacemad. Tqven ar gWirdebaT, rom Tqveni emblema gamoiyurebodes gancxadebis msgavsad: `iZebneba damnaSave~. 112
4. moerideT mravalsityvaobas. SemoifargleT Tqveni saxeliTa da Tanamdebobis dasaxelebiT, romlisTvisac Tqven ibrZviT. Tqveni ideebisa da saarCevno kampaniis Temebis yvelaze ukeTesi propagandas sxva sareklamo saSualebebis meSveobiT xdeba. dausviT Tqvens Tavs Semdegi kiTxvebi: 1. myavs Tu ara me nebayoflobiT TanaSemweTa sakmarisi raodenoba asobiT transparantebis dasayeneblad, didi gasavrceleblad? dafebis dasamzadeblad da olqis teritoriaze 2. ramdenad jdeba TvalsaCino agitacia saarCevno kampaniis saerTo biujetsa da startegiaSi? 3. vapireb Tu ara sareklamo dafebis, transfarantebis (zomiT 140X270, 70X140sm) da gadasatani dafebis SeTavsebas Cems saarCevno kampaniaSi? (Tu es asea, gadasatani dafebis ufro mcire raodenobaa saWiro). 4. aqvs Tu ara azri, am saxis politikuri reklamebis gamoyenebas Cems olqSi? moutania Tu ara mis gamoyenebas warmateba adrindel saarCevno kampaniebSi? sareklamo dafebi ramdenadac sareklamo dafebis zomebi Zalzed didia da Znelia maTi SeumCnevloba, isini Zalian moxerxebulia Tqveni saxelis popularizacisaTvis. amasTan, ramdenadac mZRolebi ramdenime wamis ganmavlobaSi miapyroben mzeras dafebs, Tqveni simbolo unda iyos mativi da advilad wasakiTxi. sareklamo dafebis Rirebuleba Zalian gansxvavdeba raionebis mixedviT, magram saerTo wesi ganmartavs, rom rac meti adamiani xedavs sareklamo dafas yoveldRiurad, miT ufro Zviri eRireba is. sareklamo dafis SeZenamde darwmundiT, rom Tqven iciT, kerZod sad iqneba ganTavsebuli yovelive maTgani, da agreTve, rom am gzebze mZRolTa umetesoba – adgilobrivi macxovreblebia. zogierTi kompania SemogTavazebT SeRavaTian fass, Tu Tqven SeiZenT ramodenime sareklamo dafas, magram am SemTxvevaSi Tqven misi ganTavsebis gakontrolebis SesaZlebloba ar geqnebaT. frTxilad iyaviT da daJinebiT moiTxoveT, rom Tqven aucileblad unda icodeT yoveli dafis ganTavseba manam, sanam kontraqts moawerdeT xels. plakatebi zomiT 140X270 da 70X140sm es plakatebi sareklamo dafebis dapataravebuli aslebia da faneraze gakeTebul naxatebs an etiketebs warmoadgenen. isini SeiZleba iyos erTmxrivi an ormxrivi, imasTan dakavSirebiT, Tu sad unda iqnas dayenebuli. yvelaze ukeTesad transfarantebi muSaobs ZiriTadi satransporto arteriebisa da gzebis maxloblad. 113
- Page 61 and 62: saagitacio zarebi Cveulebriv xorcie
- Page 63 and 64: madlierebis grZnoba. maT surT aCven
- Page 65 and 66: kiTxvebi imis Taobaze, Tu ratom aRa
- Page 67 and 68: unda Seicavdes iseT damaxasiaTebel
- Page 69 and 70: Tqven seriozuli yuradReba unda dauT
- Page 71 and 72: • stumrebis ganTavseba; • gamag
- Page 73 and 74: SemomwirvelebisaTvis werilebis Sedg
- Page 75 and 76: telefoniT saxsrebis efeqturi Segrov
- Page 77 and 78: daniSneT finansebze pasuxismgebeli
- Page 79 and 80: dadgemvis strategia anawilebs kandi
- Page 81 and 82: organizaciebis reitingi. es CamonaT
- Page 83 and 84: wesi 2: gaarkvieT rogor surs kandid
- Page 85 and 86: wesi 6: yoveli mowveva miwodebul un
- Page 87 and 88: kandidatis gegmebis Sesaxeb Jurnali
- Page 89 and 90: 4. dagegmvis teqnologia dagegmvis m
- Page 91 and 92: kampaniis gegmaSi aRniSnul raionebs
- Page 93 and 94: gegmebis SemuSaveba warmatebis misa
- Page 95 and 96: unda gamoiyenos gamarjvebis misaRwe
- Page 97 and 98: amomrCevlebs, rom Tqven igive sakiT
- Page 99 and 100: apirebs ukeTesobisaken cvlilebebs.
- Page 101 and 102: winasaarCevno kampania vakuumSi ar
- Page 103 and 104: warmoadgenen gamosvlebi, debatebi,
- Page 105 and 106: amomrCevlebs, da rom Tqven kandidat
- Page 107 and 108: momuSave Tqveni momxre. aucileblad
- Page 109 and 110: gamosvlebi publikis winaSe da polit
- Page 111: • arCeviT Tanamdebobaze arCevis m
- Page 115 and 116: 6. kandidatis zepiri gamosvlebis mo
- Page 117 and 118: ogor SeiZleba maqsimalurad efeqtura
- Page 119 and 120: 4. CaicviT ise, rom yuradReba miipy
- Page 121 and 122: a miznebis miRwevas uwyobs xels pir
- Page 123 and 124: dros safosto gzavnilebi SeiZleba ga
- Page 125 and 126: 4. sakuTari biujetis gaTvaliswinebi
- Page 127 and 128: arCevnebamde 5 kviriT adre. qveni k
- Page 129 and 130: 2. masobrivi informaciis saSualebeb
- Page 131 and 132: 3. masobrivi informaciis saSualebeb
- Page 133 and 134: iografiaSi Setanili TiToeuli sityva
- Page 135 and 136: ogor unda daiweros pres-relizi? 1.
- Page 137 and 138: pres-konferencias arasodes ar moepy
- Page 139 and 140: sinamdvileSi, Zalian kargi iqneba,
- Page 141 and 142: 6. SeaTanxmeT radio-sareklamo kampa
- Page 143 and 144: eportiorebTan sasaubrod. radios Tan
- Page 145 and 146: intervius dawyebisas: 1. moewyeT mo
- Page 147 and 148: 5. politikuri reklama gazeTebSi fas
- Page 149 and 150: 2. adgilobrivi problemebi. romeli p
- Page 151 and 152: masobriv sainformacio saSualebebSi
- Page 153 and 154: 4. ramdenad aqtualuria movlena adgi
- Page 155 and 156: mizniT, es gaakeTeT manam, sanam da
- Page 157 and 158: 2. miswereT mkafio, gamomsaxveli fo
- Page 159 and 160: ganrigSi ar SeitanoT piradi Sexvedr
- Page 161 and 162: (es unda iyos TxrobiT formaSi dawer
4. moerideT mravalsityvaobas. SemoifargleT Tqveni saxeliTa <strong>da</strong> Tanamdebobis<br />
<strong>da</strong>saxelebiT, romlisTvisac Tqven ibrZviT. Tqveni ideebisa <strong>da</strong> <strong>saarCevno</strong> kampaniis Temebis<br />
yvelaze ukeTesi propagan<strong>da</strong>s sxva sareklamo saSualebebis meSveobiT xdeba.<br />
<strong>da</strong>usviT Tqvens Tavs Semdegi kiTxvebi:<br />
1. myavs Tu ara me nebayoflobiT TanaSemweTa sakmarisi raodenoba asobiT<br />
transparantebis <strong>da</strong>sayeneblad, didi<br />
gasavrceleblad?<br />
<strong>da</strong>febis <strong>da</strong>samzadeblad <strong>da</strong> olqis teritoriaze<br />
2. ramdenad jdeba TvalsaCino agitacia <strong>saarCevno</strong> kampaniis saerTo biujetsa <strong>da</strong><br />
startegiaSi?<br />
3. vapireb Tu ara sareklamo <strong>da</strong>febis, transfarantebis (zomiT 140X270,<br />
70X140sm) <strong>da</strong> ga<strong>da</strong>satani <strong>da</strong>febis SeTavsebas Cems <strong>saarCevno</strong> kampaniaSi? (Tu es asea,<br />
ga<strong>da</strong>satani <strong>da</strong>febis ufro mcire raodenobaa saWiro).<br />
4. aqvs Tu ara azri, am saxis politikuri reklamebis gamoyenebas Cems olqSi?<br />
moutania Tu ara mis gamoyenebas warmateba adrindel <strong>saarCevno</strong> kampaniebSi?<br />
sareklamo <strong>da</strong>febi<br />
ramdena<strong>da</strong>c sareklamo <strong>da</strong>febis zomebi Zalzed didia <strong>da</strong> Znelia maTi SeumCnevloba,<br />
isini Zalian moxerxebulia Tqveni saxelis popularizacisaTvis. amasTan, ramdena<strong>da</strong>c<br />
mZRolebi ramdenime wamis ganmavlobaSi miapyroben mzeras <strong>da</strong>febs, Tqveni simbolo un<strong>da</strong><br />
iyos mativi <strong>da</strong> advilad wasakiTxi.<br />
sareklamo <strong>da</strong>febis Rirebuleba Zalian gansxvavdeba raionebis mixedviT, magram<br />
saerTo wesi ganmartavs, rom rac meti a<strong>da</strong>miani xe<strong>da</strong>vs sareklamo <strong>da</strong>fas yoveldRiurad,<br />
miT ufro Zviri eRireba is.<br />
sareklamo <strong>da</strong>fis SeZenamde <strong>da</strong>rwmundiT, rom Tqven iciT, kerZod sad iqneba<br />
ganTavsebuli yovelive maTgani, <strong>da</strong> agreTve, rom am gzebze mZRolTa umetesoba –<br />
adgilobrivi macxovreblebia. zogierTi kompania SemogTavazebT SeRavaTian fass, Tu Tqven<br />
SeiZenT ramodenime sareklamo <strong>da</strong>fas, magram am SemTxvevaSi Tqven misi ganTavsebis<br />
gakontrolebis SesaZlebloba ar geqnebaT. frTxilad iyaviT <strong>da</strong> <strong>da</strong>JinebiT moiTxoveT, rom<br />
Tqven aucileblad un<strong>da</strong> icodeT yoveli <strong>da</strong>fis ganTavseba manam, sanam kontraqts<br />
moawerdeT xels.<br />
plakatebi zomiT 140X270 <strong>da</strong> 70X140sm<br />
es plakatebi sareklamo <strong>da</strong>febis <strong>da</strong>pataravebuli aslebia <strong>da</strong> faneraze gakeTebul<br />
naxatebs an etiketebs warmoadgenen. isini SeiZleba iyos erTmxrivi an ormxrivi, imasTan<br />
<strong>da</strong>kavSirebiT, Tu sad un<strong>da</strong> iqnas <strong>da</strong>yenebuli.<br />
yvelaze ukeTesad transfarantebi muSaobs ZiriTadi satransporto arteriebisa <strong>da</strong><br />
gzebis maxloblad.<br />
113
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