saarCevno kampaniebis momzadeba da Catareba
saarCevno kampaniebis momzadeba da Catareba
saarCevno kampaniebis momzadeba da Catareba
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
saagitacio furclebi<br />
saagitacio furclebi warmoadgens beWdviT gamocemebs, romlebSic detalurad<br />
ganixileba aqtualuri politikuri sakiTxebi <strong>da</strong> kandi<strong>da</strong>tis mier SemoTavazebuli maTi<br />
ga<strong>da</strong>wyvetis variantebi. aseTi saxis beWdviTi masalebi rTuli sakiTxebis gadmocemis<br />
efeqtur saSualebas warmoadgenen. axdenen ra, kandi<strong>da</strong>tis an partiis mier rTul<br />
sakiTxebze SeTavazebul ga<strong>da</strong>wyvetilebaTa gulmodgine <strong>da</strong>muSavebis demonstrirebas,<br />
saagitacio furclebi xels uwyobs maTi avtoritetis amaRlebas.<br />
ilustrirebuli bukleti<br />
warmoadgens saagitacio furclis formatis mqone mini gazeTs. es fotosuraTebis<br />
gamoyenebis, ZiriTad faseulobebze, <strong>da</strong> sakvanZo momentebze yuradRebis gamaxvilebis<br />
meSveobiT, amomrCevelTa azris formirebis yvelaze ufro efeqturi saSualebaa. masSi<br />
miTiTebulia yvelaze mniSvnelovani moRvaweebis an sazogadoebrivi organizaciebis<br />
<strong>da</strong>saxelebebi, romlebic Riad gamoxataven kandi<strong>da</strong>tis mxar<strong>da</strong>Weras, <strong>da</strong> agreTve gazeTSi<br />
moTxrobilia kandi<strong>da</strong>tis biografiisa <strong>da</strong> misi profesiuli momzadebis Sesaxeb. aseTi<br />
masalebis gamocema ar saWiroebs did <strong>da</strong>naxarjebs, ufro mizanSewonilia maTi gavrceleba<br />
uSualod amomrCevelTa Soris kampaniis <strong>da</strong>skvniT etapze an fostiT <strong>da</strong>gzavna.<br />
mizanSewonilia maTi cal-calke gagzavna, magram SeiZleba maTi gazeTebSic Cadeba.<br />
TvalsaCino agitacia<br />
`TvalsaCino agitacia~ - terminia, romelic plakatebis gamoyenebas niSnavs. mis<br />
yvelaze ufro gavrcelebul saxeobebs warmoadgens: sareklamo transparantebi; plakatebi<br />
zomiT 140X270 <strong>da</strong> 70X140sm; ga<strong>da</strong>satani sareklamo <strong>da</strong>febi, bamperuli etiketebi,<br />
fanjrebze gasakravi plakatebi; agreTve samkerde niSnebi, etiketebi, emblemebi. Tqveni<br />
saxeli <strong>da</strong> agreTve Tanamdeboba, romlisTvisac Tqven ibrZviT, un<strong>da</strong> iyos gamoyenebuli<br />
`logotipis~ saxiT <strong>saarCevno</strong> kampaniis yvela masalaze, <strong>da</strong> agreTve TvalsaCino agitaciis<br />
saSualebebSi.<br />
rogori wesebiT un<strong>da</strong> ixelmZRvaneloT emblemebis SemuSavebisas?<br />
1. is advilad un<strong>da</strong> ikiTxebodes. ubralo, gabeduli dizaini amomrCevlebis<br />
yuradRebas ipyrobs. ga<strong>da</strong>satani sareklamo <strong>da</strong>febis gamoyenebisas dizainma un<strong>da</strong> gaiaros<br />
Semowmeba testiT siCqariT 30km./sT~ - SeZleben Tu ara mZRolebi Tqveni emblemis<br />
advilad wakiTxvas, roca isini im quCebs gaivlian, sa<strong>da</strong>c ga<strong>da</strong>tvirTuli moZraobaa?<br />
2. gamoiyeneTY ndobis gamomwvevi ferebi. <strong>saarCevno</strong> kampaniis tradiciuli ferebi,<br />
iseTebi, rogoricaa lurji, wiTeli, mwvane <strong>da</strong> bordo, ndobas iwveven.<br />
3. moerideT Tqveni fotosuraTis gamoyenebas dizainis elementis saxiT. emblema<br />
saxelis popularizaciis miznebs emsaxureba. Tqven gsurT, rom xalxs swored saxeli<br />
axsovdes, roca isini Sevlen kabinaSi xmis misacemad. Tqven ar gWirdebaT, rom Tqveni<br />
emblema gamoiyurebodes gancxadebis msgavsad: `iZebneba <strong>da</strong>mnaSave~.<br />
112
Change language