saarCevno kampaniebis momzadeba da Catareba
saarCevno kampaniebis momzadeba da Catareba
saarCevno kampaniebis momzadeba da Catareba
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• arCeviT Tanamdebobaze arCevis misaRwevad saWiroa aTasjer gaimeoroT erTi <strong>da</strong><br />
igive.<br />
• politikuri reklamisaTvis politikuri efeqti <strong>da</strong> komerciuli Rirebuleba –<br />
erTi <strong>da</strong> igive araa.<br />
• politikurma reklamam masobrivi informaciis ramodenime saSualeba<br />
erTdroulad un<strong>da</strong> gamoiyenos – amomrCevelma un<strong>da</strong> moisminos Tqvens Sesaxeb<br />
ramodenime wyaro<strong>da</strong>n.<br />
Sexvedrebi amomrCevlebTan <strong>da</strong> sazogadoebrivi mosmena<br />
wina<strong>saarCevno</strong> kampaniisadmi interesis gamowvevis efeqtur xerxs warmoadgens<br />
amomrCevlebTan Sexvedrebis <strong>da</strong>gegmva an sazogadoebrivi mosmena im konkretuli<br />
sakiTxebisa, romlebic exeba mTel olqs. es meTodi gansakuTrebiT efeqturia, rodesac<br />
Tqveni `miuwvdomeli~ metoqe ibrZvis ga<strong>da</strong>rCevisaTvis. nebismier SemTxvevaSi es meTodi<br />
iseT saxes uqmnis Tqvens <strong>saarCevno</strong> kampanias, viTom es Tqven ibrZviT ga<strong>da</strong>rCevisaTvis. nu<br />
<strong>da</strong>isaxavT amocanebs, Tu ar SegiZliaT warmatebis winasawremtyveleba.<br />
jgufis Sekreba specifiuri amocanebis ga<strong>da</strong>sawyvetad<br />
aq kandi<strong>da</strong>ti irCevs olqis yvelaze metad pativsacem macxovreblebs, gamokvlevis<br />
<strong>da</strong>/an rekomen<strong>da</strong>ciebis SemuSavebisTvis mniSvnelovani problemis ga<strong>da</strong>sawyvetad. es agreTve,<br />
qmnis imis STabeWdilebas, rom is ibrZvis ga<strong>da</strong>rCevisaTvis. aucileblad CarTeT aseT<br />
jgufSi pasuxisgebis grZnobis mqone a<strong>da</strong>mianebi. <strong>da</strong>gegmeT regularuli Sekrebebi.<br />
gansazRvreT dRis wesrigi. warmoadgineT gonivruli ga<strong>da</strong>wyvetilebebi. es meTodebi<br />
gansakuTrebiT efeqturia <strong>saarCevno</strong> kampaniebSi, romelTa yuradRebis centrSia esa Tu is<br />
problema. yuradReba: nu SepirdebiT imas, risi gakeTebac ar SegiZliaT. nu <strong>da</strong>iwyebT imas,<br />
risi <strong>da</strong>srulebac ar SegiZliaT.<br />
plakatebi<br />
plakatebi <strong>da</strong> transparantebi kandi<strong>da</strong>tis Sesaxeb vizualuri informaciis miwodebis<br />
SesaZleblobas iZleva. maTi <strong>da</strong>rigeba SeiZleba mitingebisa <strong>da</strong> sxva politikuri<br />
RonisZiebebis monawileTa Soris sadResaswaulo atmosferos <strong>da</strong> kargi ganwyobilebis<br />
Sesaqmnelad.<br />
samkerde niSnebi<br />
samkerde niSnebs didi mniSvneloba aqvs imitom, rom maTi <strong>da</strong>xmarebiT a<strong>da</strong>miani Riad<br />
acxadebs garkveuli kandi<strong>da</strong>tis an organizaciisadmi Tavisi erTgulebis Sesaxeb.<br />
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