saarCevno kampaniebis momzadeba da Catareba
saarCevno kampaniebis momzadeba da Catareba saarCevno kampaniebis momzadeba da Catareba
`me es gavakeTe, bodiSs mogixdiT. es arasodes gameordeba~ - aRiareT, rom es simarTlea, da TqviT, rom arasdros gameordeba `adamiani, romelmac es Tqva, - TaRliTia~ - ieriSi miitaneT Tavdasxmis wyaroze. nu dagaviwydebaT, rom ar unda gadauxvioT Tqvens gegmas ieriSis gamo. ieriSze upasuxeT adekvaturad, xolo, Tu Tqven mtkicebani gagaCniaT Tavis dasacavad, darwmunebuli unda iyoT, rom is zusti da naTelia. da bolos, yvelaze mniSvnelovani wesia – nurasodes moityuebiT. areCvnebis dRes amomrCevelTa aqtiurobis gazrdisaken mimarTuli RonisZiebebi- winasaarCevno kampaniis uakansknel Strixs warmoadgenen arCevnebis dRes amomrCevelTa aqtiurobis gazrdisaken mimarTuli RonisZiebebi. Tu winasaarCevno kampaniis msvlelobisas Tqven swored CaatareT politikuri agitacia, maSin Tqven moaxerxeT amomrCevelTa darwmuneba, Tqven mogcen xma. axla ki, saWiroa gaakeToT ise, rom isini movidnen saarCevno ubnebze. momxreTa erTnairi raodenobis SemTxvevaSi imarjvebs is, vinc Seaguliana amomrCevlebi saarCevno ubnebze misasvlelad. 4. winasaarCevno kampaniis lozungi (leitmotivi) Tqveni winasaarCevno kampaniis yvelaze mniSvnelovan komponents warmoadgens misi ZiriTadi lozungi. ZiriTadi lozungi – es gamoTqmaa, romelic warmodgenas iZleva kandidatze da imaze, Tu ras mouwodebs is. es mimarTvaa, romliTac Tqven mudmivad gamodixarT winasaarCevno kampaniis msvlelobaSi imisaTvis, rom daarwmunoT amomrCevlebi xma miscen Tqvens kandidats. winasaarCevno kampaniis mTavari lozungi – politikuri agitaciis yvela RonisZiebis yvelaze mTavari nawilia. is wiTel xazad unda misdevdes Tqveni winasaarCevno kampaniis yvela aspeqts, dawyebuli Tqveni politikuri gegmiTa da strategiiT da saorganizacio RonisZiebebiTa da fuladi saxsrebis mozidvis RonisZiebebiT damTavrebuli. is konceptualurad mainc unda axldes winasaarCevno kampaniis msvlelobaSi politikuri agitaciis yvela RonisZiebas. amomrCevlebisadmi nebismieri mimarTva mxars unda uWerdes da aZlierebdes winasaarCevno kampaniis mTavar lozungs. mTavari lozungis formulireba xorcieldeba Tqveni winsaarCevno kampaniis Taviseburebebidan gamomdinare, masSi gaTvaliswinebul unda iqnas Tqveni kandidatis Zlieri mxareebi da misi oponentis susti mxareebi. is unda JRerdes damajereblad da amomrCevelTa ndobas imsaxurebdes. rogorc ukve iyo naTqvami, imisaTvis, rom sareklamo mimarTvebma mTlianad daipyros amomrCevelTa goneba saWiroa sistematurad gaimereoT isini. winsaarCevno kampaniis mTavari lozungi erTaderTi yvelaze mniSvnelovani elementia, romelic gamudmebiT unda umeoroT amomrCevlebs. ai, ra azri unda mouvideT pirvel rigSi amomrCevlebs, rodesac fiqroben Tqvens kandidatze. lozungi normaluri adamianuri eniT unda iyos formulirebuli. is ar unda iqces fuWe devizad. masSi unda Candes, rom Tqven igive problemebi gaRelvebT, rac 104
amomrCevlebs, da rom Tqven kandidats unikaluri niSan-Tvisebebi gaaCnia am problemebis gadasawyvetad. winasaarCevno kampaniis lozungi unda iyos martivi. rac ufro martivi iqneba is, miT ufro advili iqneba misi damaxsovreba. amave dros, masSi Cadebuli unda iqnas garkveuli azri. gaanalizeT Tqveni kandidatis da Tqveni oponentis mimarTvebi, CamoacileT yovelive zedmeti da gamoyaviT maTi ZiriTadi arsi. gulmodgineT imuSaveT TiToeul sityvaze, sanam ar gamonaxavT yvelaze moxerxebul frazas. lozungis SerCevis Semdeg, gamoiyeneT is mTeli winasaarCevno kampaniis ganmavlobaSi. winasaarCevno kampaniis ganviTarebis mixedviT, yoveli Semdgomi mimarTva lozungis axali xedvis SesaZleblobas uqmnis amomrCevlebs. lozungis gameoreba da Semdgomi mimarTvebi uqmnian amomrCevlebs naTel STabeWdilebas imis Sesaxeb, Tu ras mouwodebs Tqveni kandidati da ratom aris aucilebeli swored mas miscen xma. 5. winasaarCevno RonisZiebaTa tipebi RonisZiebaTa CamonaTvali, romelSic kandidats monawileoba SeuZlia Tqveni iniciativiT, WeSmaritad ganusazRvrelia. sul cota warmosaxvis unari, organizatoruli Cvevebi, jgufuri Zalisxmeva – da Tqven SeZlebT iseTi winasaarCevno RonisZiebebis Catarebas, romlebic politikur dividendebs mogitanen. RonisZiebaT sruli siis Sedgenis mcdeloba, albaT SeuZlebelia, da arc mizanSewonilia. qvemoT moyvanili ideaTa CamonaTvali yovlismomcveli ar aris. magram is karg saxelmZRvanelos warmoadgens kampaniis saagitacio SesaZleblobaTa gamosakvlevad. politikuri mitingebi da sadilebi eleqtronikis saukuneSi mitingebi moZvelebul movlenad gveCveneba. miuxedavad amisa, isini jer kidev metad efeqturia kargi organizebis SemTxvevaSi. rekomendirebulia Tavidan aiciloT iseTi SemTxvevebi, rodesac Tqveni kandidati erT-erT mTavar gamomsvlels ar warmoadgens. politikuri mitingebi moiTxovs daucxromel organizatorul saqmianobas da detalebisadmi maqsimalur yuradRebas. isini yvelaze ufro efeqturia arCevnebis karibWeze, rodesac, yvelaze savaraudoa, rom maT gaaSuqeben masobrivi informaciis saSualebebi. isini, agreTve sasargebloa Tqveni saarCevno kampaniis monawileTa mebrZoli sulis asamaRleblad. mitingis waramtebiT Catarebis gadamwyvet winapirobas warmoadgens monawileTa didi raodenoba. adgilobrivi forumebi olqis TaviseburebaTa analizis Catarebisas pirvel rigSi gaarkvieT adgilobriv jgufTa Soris, romelia yvelaze Zlieri da romlebs SeuZliaT adgilobrivi krebis sponsoroba. 105
- Page 53 and 54: RonisZiebebi arCevnebis dRes saarCe
- Page 55 and 56: sapaeqro winasaarCevno kampaniis ms
- Page 57 and 58: sajaro gancxadebebi kandidatis mxar
- Page 59 and 60: • meTvalyuris muSaoba saarCevno p
- Page 61 and 62: saagitacio zarebi Cveulebriv xorcie
- Page 63 and 64: madlierebis grZnoba. maT surT aCven
- Page 65 and 66: kiTxvebi imis Taobaze, Tu ratom aRa
- Page 67 and 68: unda Seicavdes iseT damaxasiaTebel
- Page 69 and 70: Tqven seriozuli yuradReba unda dauT
- Page 71 and 72: • stumrebis ganTavseba; • gamag
- Page 73 and 74: SemomwirvelebisaTvis werilebis Sedg
- Page 75 and 76: telefoniT saxsrebis efeqturi Segrov
- Page 77 and 78: daniSneT finansebze pasuxismgebeli
- Page 79 and 80: dadgemvis strategia anawilebs kandi
- Page 81 and 82: organizaciebis reitingi. es CamonaT
- Page 83 and 84: wesi 2: gaarkvieT rogor surs kandid
- Page 85 and 86: wesi 6: yoveli mowveva miwodebul un
- Page 87 and 88: kandidatis gegmebis Sesaxeb Jurnali
- Page 89 and 90: 4. dagegmvis teqnologia dagegmvis m
- Page 91 and 92: kampaniis gegmaSi aRniSnul raionebs
- Page 93 and 94: gegmebis SemuSaveba warmatebis misa
- Page 95 and 96: unda gamoiyenos gamarjvebis misaRwe
- Page 97 and 98: amomrCevlebs, rom Tqven igive sakiT
- Page 99 and 100: apirebs ukeTesobisaken cvlilebebs.
- Page 101 and 102: winasaarCevno kampania vakuumSi ar
- Page 103: warmoadgenen gamosvlebi, debatebi,
- Page 107 and 108: momuSave Tqveni momxre. aucileblad
- Page 109 and 110: gamosvlebi publikis winaSe da polit
- Page 111 and 112: • arCeviT Tanamdebobaze arCevis m
- Page 113 and 114: 4. moerideT mravalsityvaobas. Semoi
- Page 115 and 116: 6. kandidatis zepiri gamosvlebis mo
- Page 117 and 118: ogor SeiZleba maqsimalurad efeqtura
- Page 119 and 120: 4. CaicviT ise, rom yuradReba miipy
- Page 121 and 122: a miznebis miRwevas uwyobs xels pir
- Page 123 and 124: dros safosto gzavnilebi SeiZleba ga
- Page 125 and 126: 4. sakuTari biujetis gaTvaliswinebi
- Page 127 and 128: arCevnebamde 5 kviriT adre. qveni k
- Page 129 and 130: 2. masobrivi informaciis saSualebeb
- Page 131 and 132: 3. masobrivi informaciis saSualebeb
- Page 133 and 134: iografiaSi Setanili TiToeuli sityva
- Page 135 and 136: ogor unda daiweros pres-relizi? 1.
- Page 137 and 138: pres-konferencias arasodes ar moepy
- Page 139 and 140: sinamdvileSi, Zalian kargi iqneba,
- Page 141 and 142: 6. SeaTanxmeT radio-sareklamo kampa
- Page 143 and 144: eportiorebTan sasaubrod. radios Tan
- Page 145 and 146: intervius dawyebisas: 1. moewyeT mo
- Page 147 and 148: 5. politikuri reklama gazeTebSi fas
- Page 149 and 150: 2. adgilobrivi problemebi. romeli p
- Page 151 and 152: masobriv sainformacio saSualebebSi
- Page 153 and 154: 4. ramdenad aqtualuria movlena adgi
`me es gavakeTe, bodiSs mogixdiT. es arasodes gameordeba~ - aRiareT, rom es<br />
simarTlea, <strong>da</strong> TqviT, rom arasdros gameordeba<br />
`a<strong>da</strong>miani, romelmac es Tqva, - TaRliTia~ - ieriSi miitaneT Tav<strong>da</strong>sxmis wyaroze.<br />
nu <strong>da</strong>gaviwydebaT, rom ar un<strong>da</strong> ga<strong>da</strong>uxvioT Tqvens gegmas ieriSis gamo. ieriSze upasuxeT<br />
adekvaturad, xolo, Tu Tqven mtkicebani gagaCniaT Tavis <strong>da</strong>sacavad, <strong>da</strong>rwmunebuli un<strong>da</strong><br />
iyoT, rom is zusti <strong>da</strong> naTelia. <strong>da</strong> bolos, yvelaze mniSvnelovani wesia – nurasodes<br />
moityuebiT.<br />
areCvnebis dRes amomrCevelTa aqtiurobis gazrdisaken mimarTuli RonisZiebebi-<br />
wina<strong>saarCevno</strong> kampaniis uakansknel Strixs warmoadgenen arCevnebis dRes<br />
amomrCevelTa aqtiurobis gazrdisaken mimarTuli RonisZiebebi. Tu wina<strong>saarCevno</strong> kampaniis<br />
msvlelobisas Tqven swored CaatareT politikuri agitacia, maSin Tqven moaxerxeT<br />
amomrCevelTa <strong>da</strong>rwmuneba, Tqven mogcen xma. axla ki, saWiroa gaakeToT ise, rom isini<br />
movidnen <strong>saarCevno</strong> ubnebze. momxreTa erTnairi raodenobis SemTxvevaSi imarjvebs is, vinc<br />
Seaguliana amomrCevlebi <strong>saarCevno</strong> ubnebze misasvlelad.<br />
4. wina<strong>saarCevno</strong> kampaniis lozungi (leitmotivi)<br />
Tqveni wina<strong>saarCevno</strong> kampaniis yvelaze mniSvnelovan komponents warmoadgens misi<br />
ZiriTadi lozungi. ZiriTadi lozungi – es gamoTqmaa, romelic warmodgenas iZleva<br />
kandi<strong>da</strong>tze <strong>da</strong> imaze, Tu ras mouwodebs is. es mimarTvaa, romliTac Tqven mudmivad<br />
gamodixarT wina<strong>saarCevno</strong> kampaniis msvlelobaSi imisaTvis, rom <strong>da</strong>arwmunoT amomrCevlebi<br />
xma miscen Tqvens kandi<strong>da</strong>ts.<br />
wina<strong>saarCevno</strong> kampaniis mTavari lozungi – politikuri agitaciis yvela<br />
RonisZiebis yvelaze mTavari nawilia. is wiTel xazad un<strong>da</strong> misdevdes Tqveni wina<strong>saarCevno</strong><br />
kampaniis yvela aspeqts, <strong>da</strong>wyebuli Tqveni politikuri gegmiTa <strong>da</strong> strategiiT <strong>da</strong><br />
saorganizacio RonisZiebebiTa <strong>da</strong> fuladi saxsrebis mozidvis RonisZiebebiT <strong>da</strong>mTavrebuli.<br />
is konceptualurad mainc un<strong>da</strong> axldes wina<strong>saarCevno</strong> kampaniis msvlelobaSi politikuri<br />
agitaciis yvela RonisZiebas. amomrCevlebisadmi nebismieri mimarTva mxars un<strong>da</strong> uWerdes<br />
<strong>da</strong> aZlierebdes wina<strong>saarCevno</strong> kampaniis mTavar lozungs.<br />
mTavari lozungis formulireba xorcieldeba Tqveni win<strong>saarCevno</strong> kampaniis<br />
Taviseburebebi<strong>da</strong>n gamomdinare, masSi gaTvaliswinebul un<strong>da</strong> iqnas Tqveni kandi<strong>da</strong>tis<br />
Zlieri mxareebi <strong>da</strong> misi oponentis susti mxareebi. is un<strong>da</strong> JRerdes <strong>da</strong>majereblad <strong>da</strong><br />
amomrCevelTa ndobas imsaxurebdes.<br />
rogorc ukve iyo naTqvami, imisaTvis, rom sareklamo mimarTvebma mTlianad<br />
<strong>da</strong>ipyros amomrCevelTa goneba saWiroa sistematurad gaimereoT isini. win<strong>saarCevno</strong><br />
kampaniis mTavari lozungi erTaderTi yvelaze mniSvnelovani elementia, romelic<br />
gamudmebiT un<strong>da</strong> umeoroT amomrCevlebs. ai, ra azri un<strong>da</strong> mouvideT pirvel rigSi<br />
amomrCevlebs, rodesac fiqroben Tqvens kandi<strong>da</strong>tze.<br />
lozungi normaluri a<strong>da</strong>mianuri eniT un<strong>da</strong> iyos formulirebuli. is ar un<strong>da</strong> iqces<br />
fuWe devizad. masSi un<strong>da</strong> Candes, rom Tqven igive problemebi gaRelvebT, rac<br />
104
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