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Huyssen 1984: Huyssen, Andreas. Mass Culture as Woman: Modernism's Other<br />

// After the Great Divide. Bloomington: 1984. pp. 44-62.<br />

Modleski 1982: Modleski, Tania. Loving with a Vengeance: Mass-produced<br />

Fantasies for Women. Hamden, Conn: 1982.<br />

Modleski 1986: Modleski, Tania. Femininity as mas(s)querade: a feminist<br />

approach to mass culture // High Theory / Low Culture / C. MacCabe (ed.).<br />

Manchester: 1986. pp. 37-52.<br />

Radway 1984: Radway, Janice. Reading the Romance: Women, Patriarchy and<br />

Popular Literature. Chapel Hill, 1984.<br />

Rakow 2000: Rakow, Lana F. Feminist Approaches to Popular Culture: Giving<br />

Patriarchy its Due // Cultural Theory and Popular Culture: a Reader / Ed. and<br />

introduced by John Storey. Third Edition. London: 2000. pp. 199-214.<br />

Strinati 1995: Strinati, Dominic. An Introduction to Theories of Popular Culture.<br />

London-New York: 1995.<br />

Studies 1986: Studies in Entertainment: Critical Approaches to Mass Culture /<br />

Ed. by T.Modleski. Bloomington; Indianapolis: 1986.<br />

Sofia Filonenko<br />

Ukraine, Ternopil<br />

<strong>Contemporary</strong> Popular Fiction Studies: Gender Approach<br />

Summary<br />

Popular fiction is an integral part of the contemporary literary process.<br />

In literary criticism the negativism towards it is being overcome step by<br />

step, the more objective view on popular fiction to be developed as it is the<br />

component of both literature and popular culture. The gender approach that<br />

is wide-spread in literature theory of the late XX – beginning of the XXI<br />

centuries can be very productive here. A considerable experience of gender<br />

analysis of popular culture and fiction was accumulated in European and<br />

American studies (works by Tania Modleski, Janice Radway, Joan Hermes,<br />

Joan Hollows and others). The gender studies of popular fiction developed<br />

from the feminist analysis of modern media. Four scientific approaches,<br />

after Lana F. Rakow, were formed gradually: studies of “Images and<br />

Representations”, “Recovery and Reappraisal”, “Reception and Experience”<br />

and Cultural Theory. We should study the gender discourse of contemporary<br />

popular fiction that is the way of symbolic organization of the artistic<br />

world in binary oppositions whose parts are associated with male and<br />

female gender. The gender approach towards contemporary popular fiction<br />

makes it possible to describe the ways of femininity and masculinity textual<br />

construction, its connections with different social and cultural practices, to<br />

consider the genre influence upon gender stereotypes reproduction.<br />

371

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