saerTaSoriso kerZo mewarmeobis centri
saerTaSoriso kerZo mewarmeobis centri
saerTaSoriso kerZo mewarmeobis centri
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GEORGIAN BUSINESS TODAY<br />
ramdenadac momxmarebeli sruliad dezorientirebulia<br />
reklamis okeaneSi, Tuki Tqven uSualod xelSi<br />
ar miawvdiT sareklamo ,,flaers~, an uSualod miznobriv<br />
jgufs ar amcnobT fasdaklebis axali aqciis<br />
Sesaxeb , isini verc ki SegniSnaven.<br />
rodesac reklamaze da mis aRqmaze vsaubrobdiT,<br />
xSirad vaxsenebdiT, e.w mesame Tvals, romelic<br />
ganapirobebda momxmareblis reaqcias da axdenda<br />
yidvis stimulirebas. dRes ki SesaZloa, swored es<br />
mesame Tvali karnaxobs momxmareblis or Tvals, ra<br />
waikiTxos, ar miaqcios yuradReba da Sesabamisad, ar<br />
gadatvirTos, isedac didi informaciis mflobeli<br />
goneba, kidev damatebiTi ambebiT.<br />
magram, rodesac konkurencia aseTi Zlieria, rodesac<br />
Znelia axal bazrebze gasvla, an Tundac arsebuli<br />
momxmreblis darwmuneba, rom maT umjobesia<br />
sul CvenTan iyidon. ra unda movimoqmedoT, rogor<br />
davimkvidroT, SevinarCunoT da gavaZlieroT Cveni<br />
adgili bazarze?<br />
sanam am kiTxvaze pasuxis moZiebas SevecdebiT, erT<br />
mniSvnelovan sakiTxs minda Sevexo. rogor da ratom<br />
yidulobs momxmarebeli? _ imitom rom maT, miuxedavad<br />
imisa, rom ar moswonT miyidvis procesi, maT<br />
Zalian moswonT raime produqtis an momsaxurebis<br />
yidva. albaT xSirad gsmeniaT da Tqvenc gamogicdiaT,<br />
rodesac flobT axal nivTs _ es xasiaTsa da<br />
ganwyobas gansakuTrebulad amaRlebs xolme. saqme<br />
isaa, rom Cven ara mxolod ZiriTadi saWiroebebis<br />
dakmayofilebisaTvis vyidulobT, aramed imitomac,<br />
rom ubralod xasiaTi gamovikeToT, an ukeTesi avtomobiliT<br />
mivideT samsaxurSi, axali tanisamosi<br />
gvecvas megobris dabadebis dReze (miuxedavad imisa,<br />
rom garderobSi adgili TiTqmis ukve aRaraa).<br />
amiT imis Tqma minda, rom adamianebi eZeben informacias,<br />
Tu sad, ra da ra pirobebiT SeiZleba iyidon,<br />
oRond es `raRac~ unda iyos maTTvis gansakuTrebuli,<br />
gansxvavebuli, mimzidveli da a.S.<br />
diax, momxmareblebi eZeben informacias, romelic<br />
maT ainteresebT. momxmarebeli eZebs damatebiT<br />
informacias, rac mas saSualebas miscems, gaakeTos<br />
ufro efeqtiani arCevani imis Taobaze, Tu ra surT<br />
rom moixmaron da iyidon _ diax, iyidon!<br />
reklama mokvda? 9<br />
dRes is reklama muSaobs da axdens zegavlenas,<br />
romelic Sesyidva miznobrivad mimarTulia iseTi<br />
momxmareblisaken, romelsac gadawyevtili aqvs Sesyidva<br />
da amasTanave awvdis mas damatebiT informacias,<br />
metad arwmunebs da zrdis maTSi ukve arsebul<br />
survils, ganaxorcielon Sesyidva.<br />
amdenad, ra tipis sareklamo saSualebasac ar unda<br />
iyenebdeT, rogori sareklamo mimarTvac ar unda<br />
CamoayaliboT, Tu momxmarebelSi ar aris gaRvivebuli<br />
yidvis Sesaxeb gadawyvetileba, Tqvens mier<br />
daxarjuli Tanxebi namdvilad buRaltrul xarjebSi<br />
SegiZliaT gaataroT da mxolod. Tumca, Tu Tqven<br />
sworad miawvdiT informacias, xazs gausvamT Tqveni<br />
produqtis realur samomxmareblo Tvisebebs da<br />
mTlian bazarze ki ara, aramed im momxmareblebs<br />
daumiznebT, romlebic eZeben msgavs produqtebs,<br />
Tqven namdvilad Zlier konkurentul upiratesobas<br />
miaRwevT da momxmareblis gulebic (e.i. finansebic)<br />
Tqvensken iqneba.<br />
iyaviT originalurebi, kreatiulebi da, rac mTavaria,<br />
Zalian uSualoni, nu ecdebiT momxmareblis<br />
darwmunebas, rom, Tu ar iyidis Tqvens produqts, is<br />
aramoduri iqneba da diskomfortSi icxovrebs, imitom,<br />
rom misi gemovneba Tqvensas ar emTxveva.<br />
minda gisurvoT warmatebuli gadawyvetilebebi!
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