saerTaSoriso kerZo mewarmeobis centri
saerTaSoriso kerZo mewarmeobis centri
saerTaSoriso kerZo mewarmeobis centri
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8<br />
reklama mokvda?<br />
reklama mokvda?!<br />
ar eTanxmebiT?<br />
dausviT Tqvens meuRles, mezobels an<br />
TanamSromels an Tundac sakuTar Tavs<br />
es kiTxvebi:<br />
rodesac aTvalierebT TqvenTvis<br />
saintereso veb-gverds, an amowmebT<br />
eleqtonul fostas da ekranze Cndeba<br />
sxvadasxva sareklamo baneri _ Tqven<br />
aRfrTovanebiT kiTxulobT mis Sinaarss<br />
_ ki Tu ara?<br />
Tqven tkbili da aRtacebuli molodiniT<br />
uyurebT da eliT rodis gaivseba<br />
Tqveni “inbox” uamravi SemoTavazebiTa<br />
da sxvadasxva sareklamo werilebiT _ ki Tu<br />
ara?<br />
Tqven Zalian didi yuradRebiT kiTxulobT<br />
(SeiZleba Sexvedrazec ki daigvianoT), rodesac<br />
Tqveni manqanis saqare minaze aRmoaCenT<br />
sareklamo `flaers~, romelic an samSeneblo<br />
masalebs, an fexsacmlis axali maRaziis, an<br />
Tundac axali Ramis klubis Sesaxeb gamcnobT<br />
da raRac gaurkveveli 3-dan _ 5%-mde fasdaklebas<br />
gTavazoT _ ki Tu ara?<br />
miirTmevT Tu ara samsaxuridan saxlSi<br />
dabrunebulebi ramdenime Wiqa yavas mxolod<br />
imitom, rom fxizlad da kon<strong>centri</strong>rebulad<br />
gaecnoT telemaRaziaSi Semosuli axali super<br />
produqtis maxasiaTeblebs _ ki Tu ara?<br />
quCaSi mimavali, morig Sexvedraze an Tundac<br />
sacobSi gaWedili (xelmZRvaneloba albaT<br />
isev ar daijerebs, rom ki ar CageZinaT, aramed<br />
Tbilisis romelime centralur quCaze moZraoba<br />
ubralod SeCerda), mravalferovan sareklamo<br />
banerebs zedmiwevniT aTvalierebT, Semdeg ki<br />
Tqvens dRiurSi iwerT miTiTebul sakontaqto<br />
informacias _ ki Tu ara?<br />
Tu telemaRazias ar adevnebT Tvals didi<br />
yuradRebiT, saintereso `Tok-Sous~ an Tundac<br />
erTi kargi mxatvruli filmis yureba gaaneitralebda<br />
daZabul dRes. Tumca karg films<br />
anda gadacemas bolomde ver gaiTaviseb, Tu<br />
yovel 20 wuTSi 15 wuTian sareklamo tixars<br />
ar uyureb _ ki Tu ara?<br />
vfiqrob Cemi pozicia gasagebia _ ki Tu ara?<br />
GEORGIAN BUSINESS TODAY<br />
me yovelTvis agresiuli da aqtiuri sareklamo<br />
kampaniis momxre viyavi, principSi axlac ar Semicvlia<br />
Cemi Zveli principebi. magram Sen, Tu kargi<br />
marketologi xar, _ dazoge fuli da ar gaakeTo mxo-<br />
lod reklama, miT umetes, tradiciuli. efeqtiani<br />
satelevizio sareklamo rgoli, romlis damzadebis<br />
Rirebuleba albaT milions miuaxlovda, _ da ra?!<br />
gayidvebi 100 000-adac ar gagezardaT? _ ra ufro<br />
meti unda dagexarjaT klipis damzadebaSi? ara, albaT<br />
ufro cnobili saxe unda mogewviaT.<br />
momxmarebeli ubralod isxlitavs reklamas iRebs<br />
ra uzarmazar moculobas, romlis gadamuSaveba da<br />
miReba ubralod SeuZlebelia erTi Cveulebrivi moqalaqisaTvis.<br />
iciT, dRes romel reklamas aqcevs yuradRebas da<br />
yuradRebiT ecnoba momxmarebeli? Aai, daaxloebiT<br />
aseTebs (romlebic an maRaziebis vitrinebzea gan-<br />
Tavsebuli, an JurnalebSia TandarTuli): `grandiozuli<br />
fasdakleba; mxolod CvenTan 1 kg vaSli<br />
1 larad~; `iyideT ori Sekvra da miiReT mesame<br />
ufasod!~ _ ai, ra gancxadebebi izidavs qarTvel (me<br />
mgoni, ara mxolod qarTvel) momxmarebels.<br />
amis garda ki, momxmarebeli, ukve imTaviTve,<br />
uaryofiTad aris ganwyobili nebismeiri aqciis an<br />
Sempireblis mimarT da rogorc wesi, Tvlis, rom<br />
albaT atyueben.<br />
da Tu momxmarebels ar aqvs Tqveni da Tqveni<br />
produqtis saWiroeba, yidvis survili da Sesabamisi<br />
codna (romelic isev Tqven unda uzurnvelyoT), is<br />
ver aRiqvams da, miT umetes, ar miiRebs yidvis Sesaxeb<br />
gadawyvetilebas.
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