saerTaSoriso kerZo mewarmeobis centri
saerTaSoriso kerZo mewarmeobis centri
saerTaSoriso kerZo mewarmeobis centri
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6<br />
`qarTuli biznesis TvaliT<br />
qarTuli biznesis TvaliT<br />
GEORGIAN BUSINESS TODAY<br />
saqarTveloSi TiTqos yvela ekonomikuri aqsioma Teoriad iqceva. is meTodebi da midgomebi rac evropasa Tu amerikaSi Zlieria<br />
da efeqtiani, saqarTveloSi ukureaqcia aqvs xolme. rodesac qarTuli biznesis (ar aqvs mniSvneloba, didi zomisaa kompania Tu<br />
patara) operirebas vafasebT da vaanalizebT, Cans, rom aucilebelia kompaniis marTvisa Tu marketinguli meTodologia saerTa-<br />
Soriso standartebis gadaxedva da qarTuli versiebis SemuSaveba.<br />
saqarTvelos axalgarzda ekonomistTa asociacia axalia iniciativis farglebSi, romelsac mxars uWers <strong>mewarmeobis</strong> saerTa-<br />
Soriso <strong>centri</strong>, ikvlevs biznes garemos. aRniSnuli kvlevis pirvel etapze Catarda 3 fokusjgufi, romlis mizanic iyo Semdgomi<br />
analizis mimarTulebebis dadgena da im ZiriTadi xedvebisa da sakiTxebis identificireba, romelic qarTuli biznesisaTvis<br />
yvelaze aqtualuria.<br />
aravisTvis siaxles ar warmadgens, rom qveyanaSi moqmedi kanonmdebloba is pirveli indikatoria, romlic gansazRvravs bisznesgaremos<br />
mimzidvelobas. bunebrivia, sagadasaxado kodeqsi yvelaze aqtualuri kanonia, romlic uklebliv yvela tipisa da zomis<br />
bizness exeba. unda aRiniSnos, rom mcire zomis sawarmoebisaTvis sagadasaxado kanonmdeblobaSi yvelaze mZime tvirTs jarimebisa<br />
da sanqciebis moculoba warmoadgens. xolo saSualo da msxvili kompaniebisaTvis yvelaze didi problema kanonis xSiri cvlilebebi<br />
da rigi orazrovani Canawerebia.<br />
axalma sabaJo kodeqsma, erTi SexedviT, gaamartiva procedurebi da ganakveTebic Semcirda, Tumca mravladaa iseTi sakiTxebi,<br />
romlebic bolomde da naTlad araa daregulirebuli da aseTi carieli adgilebi, zogadad, problemebs qmnis mewarmeebisaTvis.<br />
TavisTavad qveynis kanonebi udaod liberaluria. Tumca, rodesac sakanonmdeblo garemoze vsaubrobT, albaT yvelaze mniSvelovan<br />
sakiTxad unda davsvaT orazrovani Canawerebi da zusti ganmartebebis nakleboba. paraleli rom gavavloT, es daaxloebiT<br />
imas gavs, rom moTamaSeebi ar floben zust informacias TamaSis wesebis Sesaxeb da am wesebis ganmartebas isini msajisagan iReben,<br />
rodesac romelime wess daarRveven, isev da isev msajis gadawyevtilebiT.<br />
Tumca kanonebis raodenobac Zalian didia da maTze Zalian bevris Tqmaa SesaZlebeli, rasac sxva statiebSi ufro detalurad<br />
SevexebiT. biznesis warmatebulad marTvisTvis ki mxolod gamarTuli kanonmdebloba ar kmara.<br />
rodesac qarTuli biznesis gakritikebis survili warmoCindeba xolme, ar unda daviviwyoT, rom Cvens qveyanas biznesis keTebis<br />
aranairi grZelvadiani tradiacia da gamocdileba ar gaaCia. arc momxmarebelia konkurentunariani bazrebiTa da momsaxurebis<br />
maRali doniT ganebivrebuli.<br />
saidan daviwyoT, ra unda SevcvaloT imisaTvis, rom qarTul bizness SevuqmnaT iseTi garemo, romelic maT saSualebas miscems<br />
damoukideblad ganviTardes da gaxdes konkurentunariani jer saqarTvelos, Semdeg ki <strong>saerTaSoriso</strong> bazrebze. arsebuli progresi<br />
udavoa, dRes namdvilad arian iseTi kompaniebi, romlebic SesaZloa magaliTi iyos sxvebisTvis. Tumca, isic naTelia, rom<br />
arsebobs rigi iseTi sakiTxebi, rac saWiroebs gaumjobesebas. pirvel rigSi, unda movusminoT <strong>kerZo</strong> kompaniebs da gavigoT, sad<br />
da rogor SeuZlia saxelmwifos, arasamTavrobo mediasa Tu TviTon <strong>kerZo</strong> seqtors Tavisi wvlilis Setana ekonomokuri zrdisa<br />
da biznesis ganviTarebis uzurnvelyofisaTvis.<br />
erT-erTi umniSvnelovanesi sakiTxi, romelic awyuxebs <strong>kerZo</strong> seqtors, aris Sromis bazari, romelzec naklebadaa<br />
maRalkvalificiuri kadrebi. Sedegad gvaqvs is, rom aseTi kadrebis simcire Zalian aZvirebs bazars. SesaZloa am<br />
sakiTxis dasmiT, vexebiT umaRlesi ganaTlebis sistemas. Tumca, faqtia, rom umaRlesi ganaTlebis diplomi<br />
(yovel SemTxvevaSi, biznesisaTvis saWiro specialobebiT) jer kidev ar niSnavs imas, rom mis mflobels<br />
aqvs Tanamedrove moTxovnebis Sesabamisi codna da rac mTvaria, unar-Cvevebi. gansakuTrebiT mwvavea<br />
moTxovna, e.w. teqnikur specialistebze, romelTa axali nakadebi TiTqmis xelmiuwvdomelia qarTveli<br />
mewarmeebisaTvis, _ Sedegad ki isini uamrav Tanxebs iReben aseTi specialistebis ucxoeTidan<br />
Camoyvanisa da daqiravebisaTvis.<br />
biznes garemos gaumjobesebis kuTxiT kidev bevr sakiTxsa Tu mimarTulebas Sei-<br />
Zleba SevexoT, Tumca aRniSnul Temebs Semdgom gamoSvebebSi SevexebiT.<br />
zogadad, biznesis ganviTarebas TviTon biznesma unda Seuwyos xeli<br />
yvelaze metad. Tumca, es debuleba ar aTavisuflebs valdebulebebisa<br />
Tu uflebebisagan arasamTavrobo seqtors an mas-medias, miT<br />
umetes, saxelmwifos. namdvilad bevri nabijia gadasadgmeli<br />
Tavisufali da liberaluri biznesgaremos ganviTarebisaTvis,<br />
am mimarTulebiT ki ramodenime amocana unda<br />
dakmayofildes: pirveli, zustad ganvsazRvroT,<br />
romeli sakiTxebi da areebi moiTxoven gaumjobesebas<br />
da Semdgom prioritetulobisa<br />
da realisturobis kriteriumiT SevudgeT,<br />
maT Tanmimdevrul gamosworebasa<br />
da mogvarebas.
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