saerTaSoriso kerZo mewarmeobis centri
saerTaSoriso kerZo mewarmeobis centri
saerTaSoriso kerZo mewarmeobis centri
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GEORGIAN BUSINESS TODAY<br />
yoveldRiurad ojaxisTvis aucilebel sakveb produqtebze<br />
uaxloes minimarketSi, supermarketSi an Tundac hipermarketSi<br />
sayidlebze siaruli imas miuTiTebs, rom Cven<br />
drois menejmentis aucilebel principebs ar viTvaliswinebT.<br />
arada yoveldRiuri gadatvirTuli dRis re-<br />
Jimidan gamomdinare dro aravis araferSi ar gvyofnis.<br />
axloblebis garemocvaSi Catarebuli gamokiTxvisa<br />
da piradi dakvirvebis safuZvelze davrwmundi,<br />
rom diasaxlisebis umravlesoba optimalur ar-<br />
Cevans akeTebs da kviraSi erT dRes ojaxisTvis<br />
aucilebeli sursaT-sanovagis SeZenisTvis gamoyofs.<br />
is aucilebeli atributi, ris gareSec sayidelebze<br />
ar unda gaemgzavroT gaxlavT sayidlebis nusxa<br />
e.w. `spisoki~. misi roli da mniSvneloba fasdaudebelia<br />
_ masTan erTad ramis gamorCenis da zedmeti<br />
danaxarjebis gawevis Sansi minimumade dadis. is rac<br />
ar weria `spisokSi~ naklebad prioritetulia CvenTvis.<br />
ase, rom sanam sayidelbze gavemgzavrebodeT<br />
CamovweroT CvenTvis aucilebel produqtTa nusxa.<br />
me im mravalricxovan momxmarebelTa ricxvs ganvekuTvnebi,<br />
romlebic SabaTs an kviras ojaxisTvis aucilebeli<br />
produqtebis SeZenas uzrunvelyofen. ojaxis biujetidan<br />
100 lari aviRe da saxlTan axlos mdebare supermarket<br />
`zemels~ vewvie. aRniSnul supermarketSi CemTvis aucilelebeli<br />
produqtebis umravlesoba daxlze ar damxvda.<br />
#<br />
me var pretenziuli<br />
momxmarebeli<br />
produqtis<br />
saxeoba<br />
brendis<br />
saxelwodeba<br />
raodenoba<br />
(wona)<br />
me var pretenziuli<br />
momxmarebeeli<br />
amitom ar davizare da im imediT rom sasurveli<br />
produqtebis srulad SeZenas movaxerxebdi `populi<br />
XL~-s vewvie. pirvel rigSi puris daxlisken gavemarTe,<br />
Tumca puri `mxneoba~ ver vipove, verc soflis nobaTis<br />
xaWo aRmovaCine da verc amalTeas araJani. misi Canacvleba<br />
`santeTi~ merCies. rCeva movismine, magram CemisTana<br />
klientis gadarwmuneba arc Tu ise advilia. santes mawonis<br />
SeZena gadawyvetili mqonda da SeviZine kidec, rac<br />
Seexeba danarCen rZis produqtebs, ar SemiZenia, vifiqre,<br />
rom maT da sxva `spisokSi~ moxseniebuli produqtebis<br />
SeZenas hipermarketad wodebul `gudvilSi~ movaxerxebdi<br />
da iqiT gaveSure. rac Seexeba gudvils, sivrcis<br />
mixedviT aq yvela sasurveli produqtis SeZena SesaZlebelia.<br />
imedebi maSin gamicruvda, roca CemTvis misaRebi<br />
saponis `seifgardis~ nacvlad, `proteqsi~ SemomTavazes,<br />
`feiris~ nacvlad _ `prili~ da raRa bevri gavagr-<br />
Zelo, sasurveli puris SeZena verc aq ver movaxerxe.<br />
rogor fiqrobT, me var pretenziuli momxmarebeli?<br />
Cems gauTavebel SekiTxvebs gamyidveli<br />
gogonebi ukmayofilo mzeriT da Tavis qneviT pasuxobdnen<br />
(momsaxurebis sakiTxi calke Temaa).<br />
ras elodeba nebismieri momxamrebeli super an hipermarketSi<br />
stumrobisas: srulyofil momsaxureobas, poroduqciis<br />
farTo asortiments da raimes ar mowonebis SemTxvevaSi<br />
ukmayofilebis xmamaRla gaJRerebis uflebas?<br />
populis fasebi gudvilis fasebi zemelis fasebi<br />
1 puri mxneoba 1 cali ar iyo ar iyo ar iyo<br />
2 marili kalasi patara (Cveulebrivi) 40 TeTri (Cveulebrivi) 40 TeTri ar iyo<br />
3 Saqari agara 1kg (populi) 1,20 (raRac sxva) 1,30 ar iyo<br />
4 yava jakofsi monarqi 1 didi 15,40 14,85 16,6<br />
5 Cai tviniqsi 1 kolofi (erTjeradi) 9,65 9,1 9,2<br />
6 saqonlis xorci 2 kg (1 kg) 9 lari 8,8 ar iyo<br />
7 sosisi iveria 2 kg (1 kg) 7,70 ar iyo (nikora) 3,04<br />
8 qaTami koda 1 cali 5,65 (sadia 900 gr) 5,30 6,4<br />
9 Tevzi kalmaxi (asawoni) 1 kg 17 16 ar iyo<br />
10 kvercxi patarZleuli 15 cali (1 cali) 35 (savaneTi) 35 ar iyo<br />
11 rZe parmalati (lurji) 1 cali 3,40 3,1 3,8<br />
12 yveli guda 1 kg 16,10 12 15<br />
13 karaqi elisevski 250 gr (500 grami) 7,70 7,6 8<br />
14 mawoni sante 1 cali 1 1,1 1,2<br />
15 xaWo soflis nobaTi 1c. didi (sante) 2,90 3,1 3,9<br />
16 araJani amalTea 1c. didi (sante) 90 2 2 30<br />
17 stafilo 1kg 1,40 1,5 ar iyo<br />
18 kombosto 1kg 65 60 TeTri ar iyo<br />
19 xaxvi 1kg 95 1,2 ar iyo<br />
20 Warxali 1kg 1,1 1,2 ar iyo<br />
21 kartofili 1kg 90 1 ar iyo<br />
22 vaSli `mwvane 2 kg 4,50 5,2 ar iyo<br />
23 zeTi ideali 1 litra (finali) 4,60 (sloboda) 4,70 ar iyo<br />
24 WurWlis sarecxi siTxe feiri 1 cali (spari) 2,60 (praili) 2,30 (prili) 2,90<br />
25 sarecxi fxvnili persili 1kg (1.5 kg) 8,60 (3 kg) 14,30 3,2<br />
26 Sampuni Sauma 1c (didi) 6 4,6 450gr<br />
27 saponi ~seifgardi 1 cali (proteqsi) 95 (proteqs) 95 TeTri 1,1<br />
28 kbilis pasta kolgeiTi sensitivi 1 cali (saSualo) (permali) 1,65 (propolisi) 90 1,2<br />
17
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