3 winasityvaoba winasityvaoba `mewarmis samagido wigni ...

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iznesinteresebi biznesinteresebi biznesmediaSi biznesmediaSi bizness biznesmediasTan mimarTebaSi mxolod erTi interesi aqvs - unda, rom masmediis saSualebebiT mis Sesaxeb mxolod dadebiTi informacia vrceldebodes. informaciis miRebis TvalsazrisiT, isini mediaze damokidebulebi ar arian: `biznesmenebs informaciis sakuTari wyaro aqvT. msxvili kompaniebi sakuTari momxmareblebis Sesaxeb informacias TviTon agroveben, sakuTari monacemTa bazebi aqvT da marketingul kvlevebsac TviTon atareben. garda amisa, msxvili kompaniebi informaciebs erTmaneTSic cvlian. kompaniaTa umetesobam dasavluri standartebi danerga da Zlieri analitikuri samsaxurebi Camoayaliba, romlebic yvela tipis informacias agroveben. Sesabamisad, msxvilma biznesma icis qveyanaSi ra xdeba, amisTvis seriozul Tanxas xarjavs da mediidan miRebuli informacia naklebad sWirdeba~ - ambobs kaxa maRraZe. bizneskompaniebis sazogadoebasTan urTierTobis menejerebs biznesmediaSi kompaniis miRwevebis, axali produqtebisa da saqvelmoqmedo aqciebis afiSireba sWirdebaT: `kompaniebs yvelaze metad sakuTari siaxleebisa da miRwevebis gaSuqeba ainteresebT. saintersoa aseve konkurentebis Sesaxeb arsebuli informaciis miRebac. gazeTebsa da JurnalebSi Zalian saintereso analitikuri statiebi da prognozebi qveyndeba. sainteresod Suqdeba bazarze arsebuli axali tendenciebic. vfiqrob, didia interesi im studentebis mxridanac, romlebic momavalSi sakuTar Tavs biznesSi moiazreben~ - ambobs kompania `borjomis~ sazogadoebasTan urTierTobis menejeri nica ColoyaSvili. bizneskompaniebis warmomadgenlebi yvelaze mwvaved kritikul siuJetebsa da statiebze reagireben. am mxriv yvelaze mZafr reaqcias swored kompaniebis sazogadoebasTan urTierTobis menejerebi avlenen. `bizness biznesze orientirebul mediaSi 56
ZiriTadad, saimijo an Tavis dasacavi publikaciebisa da siuJetebis gamoqveyneba aintersebs. iniciativa yovelTvis maTgan unda modiodes. sxva SemTxvevaSi, rogorc wesi, isini Caketilebi arian~ - ambobs manana maziaSvili. bizneskompaniebis pretenziebi yvelaze xSirad àraswori informaciis~ gavrcelebas ukavSirdeba. `Cven aseTi informacia ar mogviwodebia,~ ìnformacia Segnebulad daamaxinjeT~ - es frazebi sazogadoebasTan urTierTobis menejerTa mxridan yvelaze xSirad ismis. `media aris arakvalificiuri da aSuqebs sakiTxebs arakvalificiurad. biznesi yovelTvis marTalia, media ki _ Casafrebuli. egeni Tu intriganebi ar arian, ra da ratom ainteresebT? es maTi mTavari argumentia~ - ambobs manana maziaSvili. eqspertTa SefasebiT, dasavlur presaSi gamoqveynebul kritikuli masalaze aseTi mwvave reagireba ar xdeba. iq biznesi daSvebul Secdomebs aRiarebs da bodiSsac ixdis. qarTul sinamdvileSi ki Secdomis aRiarebisa da bodiSis moxdis precedenti ar arsebobs. msxvili biznesi biznesmedias ise uyurebs, rogorc adamians, romelsac mudmivad unda efero, raTa mwvave siuJetebi da gadacemebi ar akeTon. amitomac, biznesmediis saSualebebi msxvili bizneskompaniebis biujetSi mudmivad zis. es swored is SemTxvevaa, roca xeli xels bans. biznesmedia amiT xels iTbobs da sakuTar usaxur arsebobas ixangrZlivebs, biznesi ki misTvis arasasurvel informacias gavrcelebis saSualebas ar aZlevs. ,,vfiqrob saqarTveloSi etapobrivad vuaxlovdebiT im standartebs, romelic dasavleTSia miRebuli. dasavleTSi sazogadoeba, pirvel yovlisa, moiTxovs biznesis gamWirvalobas. aqedan gamomdinare, didi kompaniebi, romlebic dRes saqarTveloSi operireben, cdiloben danergon es midgoma. me vfiqrob, rom am 57
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winasityvaoba winasityvaoba `mewarm
Page 3 and 4: Sinaarsi Sinaarsi saqarTvelos bizne
Page 5 and 6: saqarTvelos saqarTvelos biznesgarem
Page 7 and 8: muSaxeli, teqnologiebi da sxv.) sak
Page 9 and 10: • sadavo sakiTxebis ganxilvis gam
Page 11 and 12: sabaJo sistemis gaumjobesebis proce
Page 13 and 14: sargeblobisa da nebarTvebis mravali
Page 15 and 16: aucilebelia mewarmeebis informirebu
Page 17 and 18: problemaa rogorc teqnikur, aseve mm
Page 19 and 20: RonisZiebebs. damatebiT argumentebs
Page 21 and 22: umetes, Tamamad SeiZleba iTqvas, ro
Page 23 and 24: sazogadoebriv organizaciebs garkveu
Page 25 and 26: soflis meurneobisa da xalxuri rewvi
Page 27 and 28: sesxis gacemis pirobebi: • sesxiT
Page 29 and 30: programis amocanebia: • soflis me
Page 31 and 32: eneficiar sawarmosa da 100-mde sako
Page 33 and 34: BAS programis programis ganxorciele
Page 35 and 36: tipis, beneficiari sawarmos zomisa
Page 37 and 38: • kerZo seqtorsa da mTavrobas Sor
Page 39 and 40: • biznesisa da asociaciebis ganvi
Page 41 and 42: informaciis Zebna, aramed maT SeuZl
Page 43 and 44: tendenciebi. arc erTi biznesgamocem
Page 45 and 46: axal reitingSi, sadac 173 qveyanaa
Page 47 and 48: monacemebi saqarTveloSi ar arsebobs
Page 49 and 50: saubaric ki zedmeti iyo. mizezi, al
Page 51 and 52: iznesseqtorSi arsebobs mediisTvis d
Page 53: amas mediis mxridan droisa da finan
Page 57 and 58: izrdeba internetis momxmarebelTa ra
Page 59 and 60: Seadgens mediamomsaxurebiT miRebul
Page 61 and 62: eklamis saWiroeba daenaxaT. axla is
Page 63 and 64: cnobilma movlenebma kompaniebi aiZu
Page 65 and 66: welze meti xnis ganmavlobaSi grante
Page 67 and 68: evropa evropa-saqarTvelos evropa sa
Page 69 and 70: fondi fondi aTaswleulis aTaswleulis
Page 71 and 72: kvlevis da mxardaWeris sxvadasxva p
Page 73 and 74: sawarmoebis/organizaciebis saqmiano
Page 75 and 76: korufc korufciis korufc korufciis i
Page 77 and 78: diagrama diagrama 5 saqarRvelos saq
Page 79 and 80: 6. investorebis investorebis dacva
Page 81 and 82: humanuri humanuri ganviTarebis ganv
Page 83 and 84: kerZo seqtoris cnobierebis dones sa
Page 85 and 86: produqciis/momsaxurebis xarisxis ga
Page 87 and 88: umravlesobis (61%) azriT, biznesgar
Page 89 and 90: espodentTa TiTqmis 40%-s s miaCnia,
Page 91 and 92: 35 30 25 20 15 10 5 0 diagrama diag
Page 93 and 94: informacias televiziis, radios an/d
Page 95 and 96: 400 377 350 300 250 200 150 100 50
Page 97 and 98: % % 50 40 30 20 10 50 45 40 35 30 2
Page 99 and 100: dafinansebisaTvis sabanko seqtors m
Page 101 and 102: # dargi 1 agraruli seqtori cx cxril
Page 103 and 104: kvlevis Sedegebis mixedviT, gamokiT
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diagrama diagrama diagrama 22 faqto
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kvlevis periodisaTvis gamokiTxuli s
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700 600 500 400 300 200 100 0 diagr
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qarTuli biznesis azriT, masmediasac
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qveynis ekonomikis warmatebis uzrun
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informaciis uzrunvelyofis formebze
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gamokiTxuli 1000 respodentidan mxol
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ukanaskneli ki ZiriTadad saxelwmifo
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sistemis Sesaxeb mewarmeTa detaluri
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iznessakanonmdeblo siaxleebis Sesax
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moklevadian periodSi momxmareblebis
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42 ZiriTadi ZiriTadi nawili nawili
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70 60 50 40 % 30 20 10 diagrama dia
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60 53.7 50 40 % 30 20 10 0 31.8 2.2
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ganaxevrda. SedarebiT ukeTesi mdgom
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damTavrebuli iyo da Tanxebi biznesS
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azriT, maT reabilitaciisTvis Tvrame
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gamokiTxul respodentTa SefasebiT, b
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iznesgegma biznesgegma biznesgegmis
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azari da konkurencia: • bazris st
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kvlevebs, ganviTarebis Sesaxeb info
Page 147 and 148:
ar gaecno. aRmasrulebeli winasityva
Page 149 and 150:
grZelvadiani grZelvadiani mizani: m
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• personali personali -kadrebis s
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nulovani wertili gamoiTvleba formul
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2. biujeti biujeti ar aris igive ig
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waiwevs, an/da bankis kreditis aReb
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gancxadebas Tan erTvis piradobis da
Page 161 and 162:
saxelmwifo da sagadasaxado registra
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orotad gamoyenebad CaiTvleba, Tu ar
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SezRuduli pasuxismgeblobis sazogado
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sawarmo registrirebulad CaiTvleba.
Page 169 and 170:
cvlilebis registraciis uzrunvelyofi
Page 171 and 172:
aRemateba daTqmul Tanxas, zedmeti T
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pirebi, romlebmac unda warmoadginon
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partniorebi, iseve rogorc sazogadoe
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wignebSi Tanxa aRiniSneba erovnuli
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gancxadeba unda Seicavdes Semdeg mo
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• sawarmos saxelmwifo da sagadasa
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kooperati kooperativi kooperati koo
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gasvlis SemTxvevaSi partniori, rome
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gancxadebas saxelmwifo da sagadasax
Page 189 and 190:
egistraciaze uaris Tqmis SemTxvevaS
Page 191 and 192:
xelmowera ar moiTxoveba. xelmowera
Page 193 and 194:
TiToeul partniorze darCenili Sesata
Page 195 and 196:
pirebi, romlebmac unda warmoadginon
Page 197 and 198:
SevsebisaTvis am punqtSi aRniSnuli
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saerTaSoriso ekonomikur urTierTobeb
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kompaniebis daSvebas adgilobriv baz
Page 203 and 204:
magaliTad, aSS romelime qveynisTvis
Page 205 and 206:
magaliTad, iaponiis ministrTa kabin
Page 207 and 208:
warmoSobis warmoSobis kriteriumebi
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• beneficiar qveyanaSi miRebuli m
Page 211 and 212:
warmoSobis sertifikati (forma À~)
Page 213 and 214:
warmoebs gacemuli sertifikatebis re
Page 215 and 216:
ganzogadoebuli sistemiT ganxorciele
Page 217 and 218:
Semcveloba (nitritebi, ftoridebi, b
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kategoriebis mixedviT GSP-s ganakve
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Sualeduri nawarmis evrokavSirSi war
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evrokavSiris GSP-is sqema iTvaliswi
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gadamuSavebis xarjebi unda aRemateb
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sargeblobis uflebas, an mTlianad GS
Page 229 and 230:
yoveli wlis bolos iaponiis ministrT
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warmoSobis warmoSobis setifikati se
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gadasaxdelebis sxva formebi, romleb
Page 235 and 236:
mier gaweuli garkveuli momsaxurebis
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gadasaxadebi gadasaxadebi da da maT
Page 239 and 240:
arsebuli wyarodan miRebul erTobliv
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• sxva ekonomikuri saqmianobiT mi
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• im mewarme fizikur pirTa Semosa
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saqarTvelos saqarTvelos sawarmos sa
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damat damatebuli damat ebuli Rirebu
Page 249 and 250:
• dRg-Ti SeZenili saqonlis/momsax
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an gadaumuSavebeli saqonlis) saqarT
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CasaTvleli CasaTvleli dRg dRg-s dRg
Page 255 and 256:
dauSvebelia dauSvebelia saqonlis/mo
Page 257 and 258:
dasabegri operaciisa da importis mo
Page 259 and 260:
aqcizis CaTvla an dabruneba xorciel
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qonebis qonebis gadasaxadis gadasax
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• mewarme fizikuri piris mier sam
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qonebis gadasaxadisgan gaTavisufleb
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miwebi da am obieqtebis sanitariul-
Page 269 and 270:
adaptaciisa da SromiTi reabilitacii
Page 271 and 272:
gadasaxadis deklaracias mis sakuTre
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da aramaterialuri aqtivebi an maTi
Page 275 and 276:
sagadasaxado sagadasaxado valdebule
Page 277 and 278:
• saqarTvelos parlamentis mier ra
Page 279 and 280:
sagadasaxdo kodeqsi aseve gansazRvr
Page 281 and 282:
iznesis biznesis sagadasaxado sagad
Page 283 and 284:
ganmaxorcielebel organos TxovniT. m
Page 285 and 286:
gadasaxadis gadamxdelis saqmianobaz
Page 287 and 288:
Semosavlebis realuri moculobis dadg
Page 289 and 290:
kameraluri kameraluri sagadasaxado
Page 291 and 292:
Tanamdebobis piri adgens aqts, rome
Page 293 and 294:
• sagadasaxado organoSi wardgenil
Page 295 and 296:
• saqonlis/satransporto saSualebi
Page 297 and 298:
• fito an/da veterinaluri sertifi
Page 299 and 300:
aRricxvis aRricxvis mowmobis mowmob
Page 301 and 302:
avariis an dauZleveli Zalis Sedegad
Page 303 and 304:
• eqspertizis aqti; • saqonlis
Page 305 and 306:
yoveli yoveli momdevno momdevno meT
Page 307 and 308:
mocemuli saqonlis Sefaseba SesaZleb
Page 309 and 310:
sazogadoebasTan sazogadoebasTan urT
Page 311 and 312:
presrelizi presrelizi presrelizi pr
Page 313 and 314:
kargi kargi presrelizi presrelizi u
Page 315 and 316:
13. miuTiTeT rac SeiZleba meti sako
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profesionalTa profesionalTa gundi g
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aris miwis nakveTebi, romelTa damuS
Page 321 and 322:
karieris karieris dagegmva dagegmva
Page 323 and 324:
SeuZlia Seamowmos kandidatis mier w
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• Sromis pirobebis dacvis wesebi;
Page 327 and 328:
sicocxlesa da janmrTelobaze an bune
Page 329 and 330:
• 19 ianvari - naTlisReba - uflis
Page 331 and 332:
iujetidan, kanonmdeblobiT dadgenili
Page 333 and 334:
aRniSnuli valdebulebebi ar vrceldeb
Page 335 and 336:
finansuri analizi menejerebisaTvis
Page 337 and 338:
saqarTvelos saqarTvelos saqarTvelos
Page 339 and 340:
informaciis damuSaveba, dagegmvisa
Page 341 and 342:
TanamSromlebs, isini Tavad gvikarna
Page 343 and 344:
gazomav da eqspertuli codniTac ver
Page 345 and 346:
idealur samyaroSi menejerebi arian
Page 347 and 348:
verafriT iyidiT TanamSromlis gulmod
Page 349 and 350:
• axali TanamSromlebis daqiraveba
Page 351 and 352:
organizaciul saqmianobebSi mawileob
Page 353 and 354:
5. 5. gaacaniT gaacaniT Tqve Tqvens
Page 355 and 356:
Tqveni biznesis filosofiis gamoxatu
Page 357 and 358:
momxmarebelTa segmentacia SegiZliaT
Page 359 and 360:
arsebobs sxvadasxva meTodebi, romel
Page 361 and 362:
momxmarebels maSinve gauCndeba eWvi
Page 363 and 364:
9. 9. sxvisi sxvisi idea idea rogor
Page 365 and 366:
One Note 2007 Tu didi moculobis ifo
Page 367 and 368:
momuSavis mier gakeTebuli cvlileba
Page 369 and 370:
moduli. Admin moduli iseTi kompiute
Page 371 and 372:
eneficiari da 500 arabeneficiari) r
Page 373 and 374:
amocanebi, struqtura, programebi, s
Page 375 and 376:
saqarTvelos saqarTvelos satransport
Page 377 and 378:
sainformacio sainformacio resursebi
Page 379 and 380:
arasamTavrobo arasamTavrobo arasamT
Page 381 and 382:
tusistuli tusistuli organizaciebi o
Page 383 and 384:
marioti vipi leseliZis q. 31 989809
Page 385 and 386:
`jorjian Treins eqsfediSen~ Ciqobav
Page 387 and 388:
masmedia masmedia (Tbilisi Tbilisi
Page 389 and 390:
gamomcemlobebi beWdviTi sityvis kom
Page 391 and 392:
gazeTi kviris palitra 389888 gazeTi
Page 393:
masmedia masmedia (aWara aWara aWar
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3 winasityvaoba winasityvaoba `mewarmis samagido wigni ...

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