3 winasityvaoba winasityvaoba `mewarmis samagido wigni ...

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gavrceleba, es gansakuTrebiT mniSvnelovania krizisul situaciebSi. gvWirdeba Tu ara PR biznesis warmatebisTvis? am kiTxvaze pasuxi calsaxaa. WeSmaritebis ZiebaSi Caflulebi saubars kamaTis formatSi Tu ganvaaxlebT, umjobesia vikamaToT ybadaRebul Temaze _ `piari~ ufro marTebulia Tu `fiari~. zogadad ki arsebobs sazogadoebasTan urTierTobis menejeris profesionalizmis ganmsazRvreli zogadi kriteriumebi, esenia: • sakomunikacio strategiebis codna; • SemoqmedebiTi da arastandartuli azrovneba; • cnobismoyvareoba; • sinTezisa da analizis unari; • intuicia; • mmarTvelobiTi unari; • situaciis obieqturad aRqmis unari; • mosmenis unari; • mtkice xasiaTi; • optimizmi; • antikrizisuli programis SemuSaveba; • iumoris grZnoba; • sakiTxisadmi diplomatiuri midgoma; • specializebuli ganaTleba; • prioritetebis gansazRvra; • davalebuli samuSaos Sesrulebis uzrunvelyofa; • sazogadoebrivi interesebis gaTvaliswineba pirad miznebTan mimarTebaSi; • praqtikos-specialistTa gamocdilebis gaTvaliswinebis unari; • profesiuli asociaciebis meSveobiT gansazRvruli kodeqsebisa da normebis dacva. 310
sazogadoebasTan sazogadoebasTan urTierTobis urTierTobis ddepartamentis d epartamentis roli sazogadoebasTan urTierTobis departamentis organizebis dros SeiZleba gamoviyenoT sxvadasxva midgoma, magram nebismier amorCeul variantSi organizaciis xelmZRvanelTan urTierTobis principebi Tavidanve unda ganisazRvros. wamatebuli ideebi drosa da sivrceSi adaptirebas saWiroebs. sasuvelia, saqmis dasawisSive ganvsazRvroT riTi vapirebT Sedegis Sefasebas. magaliTad, warmatebuli sareklamo kampaniis Sefasebisas detalurad unda vicodeT romelma reklamam moizida meti momxmarebeli: beWdurma, sateleviziom Tu internetreklamam? SesaZloa, sxva damatebiTi resursis CarTva iyo aucilebeli, raTa droulad migvewvdina xma momxmareblisTvis. Secdomebi im SemTxvevaSi gvepatieba, Tu ar gavimeoreT da imisTvis, rom ganvsazRvroT ra iyo `kraxis~ mizezi, unda vipovoT aqilevsis qusli. Cveni sisuste konkurentebis upiratesobaa. awyobili Sida sakomunikacio strategia dadebiTad aixeba auditoriebTan (momxmarebelTan) mimarTebaSi. warmatebul gunds amoZravebs erTi mizani, miznis misaRwevad ki saWiroa strategia, romlis SemuSavebaSi aqtiurad unda monawileobdes PR. sazogadoebasTan urTierTobis menejers unda SeeZlos pirdapir gasvla xelmZRvanelze, unda flobdes srul informacias kompaniis mimdinare moRvaweobis Sesaxeb, aseve _ mis sust da Zlier mxareebze. igi unda monawileobdes RonisZiebebis dagegmvaSi, xelmZRvanelobasTanASeTanxmebiT unda moaxdinos Tematikis ranJireba, masmediisTvis _ saintereso movlenebis gaanalizeba da samomavlod unda Camoyalibdes prioritetuli produqti, romelsac miecema sazogadoebrivi rezonansi. mniSvnelovani faqtoria is, rom rom PR-menejeri unda sargeblobdes menejeris sruli ndobiT. organizaciis ndobiT aRWurvili piri anu PR gamudmebiT zrunavs organizaciis dadebiTi imijis damkvidrebaze. 311
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winasityvaoba winasityvaoba `mewarm
Page 3 and 4:
Sinaarsi Sinaarsi saqarTvelos bizne
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saqarTvelos saqarTvelos biznesgarem
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muSaxeli, teqnologiebi da sxv.) sak
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• sadavo sakiTxebis ganxilvis gam
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sabaJo sistemis gaumjobesebis proce
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sargeblobisa da nebarTvebis mravali
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aucilebelia mewarmeebis informirebu
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problemaa rogorc teqnikur, aseve mm
Page 19 and 20:
RonisZiebebs. damatebiT argumentebs
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umetes, Tamamad SeiZleba iTqvas, ro
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sazogadoebriv organizaciebs garkveu
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soflis meurneobisa da xalxuri rewvi
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sesxis gacemis pirobebi: • sesxiT
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programis amocanebia: • soflis me
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eneficiar sawarmosa da 100-mde sako
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BAS programis programis ganxorciele
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tipis, beneficiari sawarmos zomisa
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• kerZo seqtorsa da mTavrobas Sor
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• biznesisa da asociaciebis ganvi
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informaciis Zebna, aramed maT SeuZl
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tendenciebi. arc erTi biznesgamocem
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axal reitingSi, sadac 173 qveyanaa
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monacemebi saqarTveloSi ar arsebobs
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saubaric ki zedmeti iyo. mizezi, al
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iznesseqtorSi arsebobs mediisTvis d
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amas mediis mxridan droisa da finan
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ZiriTadad, saimijo an Tavis dasacav
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izrdeba internetis momxmarebelTa ra
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Seadgens mediamomsaxurebiT miRebul
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eklamis saWiroeba daenaxaT. axla is
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cnobilma movlenebma kompaniebi aiZu
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welze meti xnis ganmavlobaSi grante
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evropa evropa-saqarTvelos evropa sa
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fondi fondi aTaswleulis aTaswleulis
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kvlevis da mxardaWeris sxvadasxva p
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sawarmoebis/organizaciebis saqmiano
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korufc korufciis korufc korufciis i
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diagrama diagrama 5 saqarRvelos saq
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6. investorebis investorebis dacva
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humanuri humanuri ganviTarebis ganv
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kerZo seqtoris cnobierebis dones sa
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produqciis/momsaxurebis xarisxis ga
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umravlesobis (61%) azriT, biznesgar
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espodentTa TiTqmis 40%-s s miaCnia,
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35 30 25 20 15 10 5 0 diagrama diag
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informacias televiziis, radios an/d
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400 377 350 300 250 200 150 100 50
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% % 50 40 30 20 10 50 45 40 35 30 2
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dafinansebisaTvis sabanko seqtors m
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# dargi 1 agraruli seqtori cx cxril
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kvlevis Sedegebis mixedviT, gamokiT
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diagrama diagrama diagrama 22 faqto
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kvlevis periodisaTvis gamokiTxuli s
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700 600 500 400 300 200 100 0 diagr
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qarTuli biznesis azriT, masmediasac
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qveynis ekonomikis warmatebis uzrun
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informaciis uzrunvelyofis formebze
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gamokiTxuli 1000 respodentidan mxol
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ukanaskneli ki ZiriTadad saxelwmifo
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sistemis Sesaxeb mewarmeTa detaluri
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iznessakanonmdeblo siaxleebis Sesax
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moklevadian periodSi momxmareblebis
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42 ZiriTadi ZiriTadi nawili nawili
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70 60 50 40 % 30 20 10 diagrama dia
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60 53.7 50 40 % 30 20 10 0 31.8 2.2
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ganaxevrda. SedarebiT ukeTesi mdgom
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damTavrebuli iyo da Tanxebi biznesS
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azriT, maT reabilitaciisTvis Tvrame
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gamokiTxul respodentTa SefasebiT, b
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iznesgegma biznesgegma biznesgegmis
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azari da konkurencia: • bazris st
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kvlevebs, ganviTarebis Sesaxeb info
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ar gaecno. aRmasrulebeli winasityva
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grZelvadiani grZelvadiani mizani: m
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• personali personali -kadrebis s
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nulovani wertili gamoiTvleba formul
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2. biujeti biujeti ar aris igive ig
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waiwevs, an/da bankis kreditis aReb
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gancxadebas Tan erTvis piradobis da
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saxelmwifo da sagadasaxado registra
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orotad gamoyenebad CaiTvleba, Tu ar
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SezRuduli pasuxismgeblobis sazogado
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sawarmo registrirebulad CaiTvleba.
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cvlilebis registraciis uzrunvelyofi
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aRemateba daTqmul Tanxas, zedmeti T
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pirebi, romlebmac unda warmoadginon
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partniorebi, iseve rogorc sazogadoe
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wignebSi Tanxa aRiniSneba erovnuli
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gancxadeba unda Seicavdes Semdeg mo
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• sawarmos saxelmwifo da sagadasa
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kooperati kooperativi kooperati koo
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gasvlis SemTxvevaSi partniori, rome
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gancxadebas saxelmwifo da sagadasax
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egistraciaze uaris Tqmis SemTxvevaS
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xelmowera ar moiTxoveba. xelmowera
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TiToeul partniorze darCenili Sesata
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pirebi, romlebmac unda warmoadginon
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SevsebisaTvis am punqtSi aRniSnuli
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saerTaSoriso ekonomikur urTierTobeb
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kompaniebis daSvebas adgilobriv baz
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magaliTad, aSS romelime qveynisTvis
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magaliTad, iaponiis ministrTa kabin
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warmoSobis warmoSobis kriteriumebi
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• beneficiar qveyanaSi miRebuli m
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warmoSobis sertifikati (forma `A~)
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warmoebs gacemuli sertifikatebis re
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ganzogadoebuli sistemiT ganxorciele
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Semcveloba (nitritebi, ftoridebi, b
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kategoriebis mixedviT GSP-s ganakve
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Sualeduri nawarmis evrokavSirSi war
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evrokavSiris GSP-is sqema iTvaliswi
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gadamuSavebis xarjebi unda aRemateb
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sargeblobis uflebas, an mTlianad GS
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yoveli wlis bolos iaponiis ministrT
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warmoSobis warmoSobis setifikati se
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gadasaxdelebis sxva formebi, romleb
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mier gaweuli garkveuli momsaxurebis
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gadasaxadebi gadasaxadebi da da maT
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arsebuli wyarodan miRebul erTobliv
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• sxva ekonomikuri saqmianobiT mi
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• im mewarme fizikur pirTa Semosa
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saqarTvelos saqarTvelos sawarmos sa
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damat damatebuli damat ebuli Rirebu
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• dRg-Ti SeZenili saqonlis/momsax
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an gadaumuSavebeli saqonlis) saqarT
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CasaTvleli CasaTvleli dRg dRg-s dRg
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dauSvebelia dauSvebelia saqonlis/mo
Page 257 and 258: dasabegri operaciisa da importis mo
Page 259 and 260: aqcizis CaTvla an dabruneba xorciel
Page 261 and 262: qonebis qonebis gadasaxadis gadasax
Page 263 and 264: • mewarme fizikuri piris mier sam
Page 265 and 266: qonebis gadasaxadisgan gaTavisufleb
Page 267 and 268: miwebi da am obieqtebis sanitariul-
Page 269 and 270: adaptaciisa da SromiTi reabilitacii
Page 271 and 272: gadasaxadis deklaracias mis sakuTre
Page 273 and 274: da aramaterialuri aqtivebi an maTi
Page 275 and 276: sagadasaxado sagadasaxado valdebule
Page 277 and 278: • saqarTvelos parlamentis mier ra
Page 279 and 280: sagadasaxdo kodeqsi aseve gansazRvr
Page 281 and 282: iznesis biznesis sagadasaxado sagad
Page 283 and 284: ganmaxorcielebel organos TxovniT. m
Page 285 and 286: gadasaxadis gadamxdelis saqmianobaz
Page 287 and 288: Semosavlebis realuri moculobis dadg
Page 289 and 290: kameraluri kameraluri sagadasaxado
Page 291 and 292: Tanamdebobis piri adgens aqts, rome
Page 293 and 294: • sagadasaxado organoSi wardgenil
Page 295 and 296: • saqonlis/satransporto saSualebi
Page 297 and 298: • fito an/da veterinaluri sertifi
Page 299 and 300: aRricxvis aRricxvis mowmobis mowmob
Page 301 and 302: avariis an dauZleveli Zalis Sedegad
Page 303 and 304: • eqspertizis aqti; • saqonlis
Page 305 and 306: yoveli yoveli momdevno momdevno meT
Page 307: mocemuli saqonlis Sefaseba SesaZleb
Page 311 and 312: presrelizi presrelizi presrelizi pr
Page 313 and 314: kargi kargi presrelizi presrelizi u
Page 315 and 316: 13. miuTiTeT rac SeiZleba meti sako
Page 317 and 318: profesionalTa profesionalTa gundi g
Page 319 and 320: aris miwis nakveTebi, romelTa damuS
Page 321 and 322: karieris karieris dagegmva dagegmva
Page 323 and 324: SeuZlia Seamowmos kandidatis mier w
Page 325 and 326: • Sromis pirobebis dacvis wesebi;
Page 327 and 328: sicocxlesa da janmrTelobaze an bune
Page 329 and 330: • 19 ianvari - naTlisReba - uflis
Page 331 and 332: iujetidan, kanonmdeblobiT dadgenili
Page 333 and 334: aRniSnuli valdebulebebi ar vrceldeb
Page 335 and 336: finansuri analizi menejerebisaTvis
Page 337 and 338: saqarTvelos saqarTvelos saqarTvelos
Page 339 and 340: informaciis damuSaveba, dagegmvisa
Page 341 and 342: TanamSromlebs, isini Tavad gvikarna
Page 343 and 344: gazomav da eqspertuli codniTac ver
Page 345 and 346: idealur samyaroSi menejerebi arian
Page 347 and 348: verafriT iyidiT TanamSromlis gulmod
Page 349 and 350: • axali TanamSromlebis daqiraveba
Page 351 and 352: organizaciul saqmianobebSi mawileob
Page 353 and 354: 5. 5. gaacaniT gaacaniT Tqve Tqvens
Page 355 and 356: Tqveni biznesis filosofiis gamoxatu
Page 357 and 358: momxmarebelTa segmentacia SegiZliaT
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arsebobs sxvadasxva meTodebi, romel
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momxmarebels maSinve gauCndeba eWvi
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9. 9. sxvisi sxvisi idea idea rogor
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One Note 2007 Tu didi moculobis ifo
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momuSavis mier gakeTebuli cvlileba
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moduli. Admin moduli iseTi kompiute
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eneficiari da 500 arabeneficiari) r
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amocanebi, struqtura, programebi, s
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saqarTvelos saqarTvelos satransport
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sainformacio sainformacio resursebi
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arasamTavrobo arasamTavrobo arasamT
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tusistuli tusistuli organizaciebi o
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marioti vipi leseliZis q. 31 989809
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`jorjian Treins eqsfediSen~ Ciqobav
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masmedia masmedia (Tbilisi Tbilisi
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gamomcemlobebi beWdviTi sityvis kom
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gazeTi kviris palitra 389888 gazeTi
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masmedia masmedia (aWara aWara aWar
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