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aqtiur moqalaqeTa skolis gzamkvlevi

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pirdapiri werilebi da el-werilebi<br />

pirdapiri werili komunikaciis erT-erTi wamyvani instrumentia,<br />

romelsac arasamTavrobo organizaciebis Tanxebis moZiebisa<br />

da partnioruli urTierTobebis dasawyebad an gasamyareblad<br />

iyenebs. igi aseve efeqturia samTavrobo struqturebis<br />

warmomadgenlebTan urTierobisaTvisac. Pamgvari komunikacia<br />

pirdapir xelebSi udebs Tqvens miznobriv Setyobinebas im<br />

auditorias, romlis daxmareba, mxardaWera an piriqiT, qcevisa<br />

da gadawyvetilebis Secvla Tqveni mizania. garda pirdapiri<br />

daniSnulebisa, es instrumenti cnobierebasac amaRlebs<br />

Tqveni organizaciis Sesaxeb. magaliTad, pirdapirma werilma<br />

SeiZleba Tqveni ver-gverdiT daintereseba da organizaciis<br />

wevrebTan gasaubreba gamoiwvios. Ggrizardis komunikaciis<br />

mixedviT, romelic 84 wlis warmatebuli funqcionirebis<br />

staJs iTvlis da pirdapiri werilebiT fondebis mopovebazea<br />

daostatebuli, Tvlis rom auditoriis codnis xarisxzea<br />

damokidebuli Tqveni pirdapiri werilis warmatebis<br />

40%. Semdeg 40% - s rogor gamoxateT Tqveni saTqmeli<br />

is gansazRvravs, xolo darCenil 20%-s ki, Tqveni werilis<br />

vizualuri mxare.<br />

maS ra unda gaviTvaliswinoT pirdapiri werilebis weris<br />

dros?<br />

• werili lakoniuri unda iyos. winadadebebi mokle da<br />

mkafio;<br />

• pirdapiri werili uSualod im pirovnebas unda mimarTavdes,<br />

sakvanZo figuras warmoadgens Tqveni mimarTvis sakiTxze;<br />

• sasurvelia, rom adresats tituliT mimarToT: batono<br />

reqtoro, qalbatono Tavmjdomare, a.S;<br />

• im SemTxvevaSic ki, Tu aRSfoTebas an protests gamoxatavT,<br />

darCiT maqsimalurad koreqtuli;<br />

• werilis bolos gadauxadeT respondents madloba<br />

yuradRebisTvis. xolo im SemTxvevaSi ki, Tu masTan<br />

urTierToba adrec gqoniaT da am pirovnebas Tqvens<br />

werilSi aRweril sakiTxTan mimarTebiT raime tipis<br />

iniciativa gamouCenia, gaixseneT es SemTxveva da werilis<br />

dasawyisSive gadauxadeT madloba. M(mag. saangariSo<br />

252

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