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aqtiur moqalaqeTa skolis gzamkvlevi

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<strong>aqtiur</strong> <strong>moqalaqeTa</strong> skola<br />

Facebook, sxva socialuri qselebisgan gansxvavebiT, marTlac<br />

rom globaluria da SesaZleblobas iZleva, mTel msoflioSi<br />

moZebno saWiro organizaciebi da adamianebi. Tumca, arsebobs<br />

erTi winapiroba - es inglisuri enis codnaa. mniSvnelovania,<br />

rom Facebook-s gaaCnia moxerxebuli instrumentebi, romlebic<br />

saWiro adamianebis povnas martivs xdian. Tqven sasurveli<br />

pirovneba misi organizaciis, samuSao an sacxovrebeli<br />

adgilis, wlovanebisa da interesebis mixedviT SeiZleba<br />

ipovoT. yvelaze mniSvnelovani ki isaa, rom socialuri<br />

qseli saSualebas iZleva Tavad gauwioT inicireba onlain<br />

sazogadoebis, jgufebis, fanebis gverdebis Seqmnas. rac<br />

garda sakuTari organizaciis sazogadoebisaTvis wardgenisa,<br />

unikalur saSualebas gaZlevT Tqveni auditoriis Semadgeneli<br />

fokus-jgufebis identificireba moaxdinoT, maTi survilebi,<br />

molodinebi da Sexedulebebi gansazRvroT da zustad<br />

SearCioT is Tematika, strategia da instrumentebi, romlebic<br />

maTTan komunikacias gansakuTrebiT efeqturs gaxdis. Facebook<br />

aseve araCveulebriv saSualebas iZleva, sakuTari proeqtebis,<br />

RonisZiebebis anonsi gaakeToT, adamianebi dapatiJoT, maTgan<br />

myisieri ukukavSiri miiRoT. Tqven mier miRweuli Sedegebi,<br />

piradi istoriebi, kvlevebi, statistikuri monacemebi, videoaudio<br />

masalebi da fotoebi milionobiT adamians gaacnoT<br />

da wevrebad, mxardamWerebad da donorebad aqcioT.<br />

rCeva: mTavaria, yuradReba ar gadagvivides im uzarmazari<br />

raodenobiT gasarTob funqciebze, romelic Facebooks gaaCnia<br />

da organizaciis gverdi, profili Tu jgufis individualuri<br />

wyobisa da informaciuli mxardaWeris Secvla mxolod<br />

ganviTarebis kuTxiT movaxdinoT.<br />

blogebi<br />

blogebi - veb 2.0 fundamentia. yvelaze kargad blogis<br />

ganmartebas “qseluri dRiuri” Seesabameba. Tumca teqnologiuri<br />

ganviTarebis fonze, blogi nel-nela afarTovebs dRiurisa da<br />

momxmareblis piradi gverdis funqciasac ki. am droisaTvis<br />

uamravi korporatiuli da koleqtiuri blogi arsebobs,<br />

romlebic namdvilad STambeWdavia blogerebis raodenobiT.<br />

249

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