aqtiur moqalaqeTa skolis gzamkvlevi
aqtiur moqalaqeTa skolis gzamkvlevi aqtiur moqalaqeTa skolis gzamkvlevi
aqtiur moqalaqeTa skola moZraobis saSualebas aZlevda. TiToeul katafalkze garemos dabinZurebis Sedegad gamowveuli sxvadasxva daavadebebis Sesaxeb Setyobinebebi iyo gakruli da Tan garemosdacviTi organizaciebis cxeli xazis nomeri hqonda TandarTuli. “magistralis procesia” 10 000-ze metma komutorma (adamianebi, romlebsac samsaxuri sacxovrebeli qalaqidan moSorebiT aqvT da yoveldRe regularulad dadian samsaxurSi da ukan) ixila, radgan isini pikis saaTisa da procesiis gamo, Zlivs miRoRavdnen. milionebiT mosaxleobam ki, am aqciis Sesaxeb saRamos ambebiT da dilis radio istoriebis saSualebiT Seityo. Semdegi 24 saaTis ganmavlobaSi garemosdacvis centralur sammarTveloSi ganrisxebuli moqalaqeebis zarebi ar Semwydara. isini sawarmoebis mier mavne gamonabolqvebis 50 procentiT SemcirebisaTvis mimarTuli RonisZiebebis dauyovnebliv miRebas iTxovdnen. es aqcia organizaciebs 2 000 aSS dolarze daklebi daujdaT. partizanuli marketingis ramdenime taqtikas qveviT gTavazobT: y dabeWdeT Tqveni sakvanZo Setyobinebebi maisurebze, flaierebze, uniformebze, banerebze, kalmebze, a.S. y gadaaqcieT Tqveni manqanebi mosiarule bilbordebad bamperis stikerebis, magnitebis, advilad mocilebadi saRebavebiT Sesrulebuli naxatebis saSualebiT; y gadaaqcieT Tqveni organizaciis ofisis fanjrebi Tqveni organizaciisa da misi Setyobinebis vitrinebad naxatebisa da banerebis saSualebiT. gaarkvieT, dagTanxmdebian Tu ara maRaziebi, aseve gaaformoT mokle periodiT maTi vitrinebic. y gaaxmovaneT Tqveni saTqmeli ruporis saSualebiT moZravi manqanidan. y gamofineT Tqveni masalebi bazrobebze; y SeqmeniT socialuri reklama da ecadeT rac SeiZleba xSirad itrialos adgilobriv televiziasa da radioSi (metwilad es ufasoa); y daamateT Tqveni Setyobineba telefonis avtomopasuxis 231
232 teqsts, romelic telefonis aRebamde CairTveba; y gaavrceleT pozitiuri Setyobineba “kacidan kacze” principis gamoyenebiT Tqveni moxaliseebis, TanamSromlebis, donorebisa da wevrebis saSualebiT. sazogadoebis mozidvisaTvis gamiznuli sxva piar RonisZiebebi y “quCis Teatris” warmodgenebi sakmaod efeqturi aqciaa, romelic farTo auditoriazea gaTvlili da romelime konkretul sakiTxze amaxvilebs sazogadoebis yuradRebas. magaliTad, socialuri an ojaxuri Zaladoba, SidsiT dainficirebulebis inkluzia, bavSvTa uflebebis dacva da a.S. y foto an mxatvruli gamofena, moklemetraJian filmebis festivali, romelic magaliTad axalgazrdebis CarTulobis gazrdis propagandas emsaxureba da auditoriis vrcel da gansxvavebul jgufebs moicavs; y koncertebi, romlebic romelime konkretul sakiTxs, qmedebas eZRvneba. magaliTad, romelime kanonproeqtis miRebasTan, saxelmwifos gare politikasTan mimarTul protests gamoxatavs; y sxvadasxva tipis konkursebi, rogoricaa magaliTad studentebisaTvis konkursebi saukeTeso eses, fotografiis, naxatis da a.S konkretul sakiTxTan mimarTebiT. y mniSvnelovani saerTaSoriso an nacionaluri TariRis aRniSvna, rogoricaa magaliTad specialuri saWiroebebis mqone pirebis saerTaSoriso dRe, sadac Tavad amgvari axalgazrdebis mier Seqmnili inovaciuri TvalsaCinoebebis prezentacia gaimarTeba. y moxaliseobrivi RonisZiebebi, rogoricaa adgilobrivi parkis dasufTaveba; y saqvelmoqmedo RonisZiebebi, romelic SeiZleba, rom mosaxleobis CarTulobasac uwyobdes xels. magaliTad, mSoblebis mzrunvelobas moklebul bavSvTa saxlis biblioTekisaTvis wignebis Segroveba;
- Page 182 and 183: aqtiur moqalaqeTa skola • sxva da
- Page 184 and 185: aqtiur moqalaqeTa skola warmoadgens
- Page 186 and 187: aqtiur moqalaqeTa skola 3. auditori
- Page 188 and 189: aqtiur moqalaqeTa skola maS raRaa a
- Page 190 and 191: aqtiur moqalaqeTa skola sakmaod Sez
- Page 192 and 193: aqtiur moqalaqeTa skola axla, rodes
- Page 194 and 195: aqtiur moqalaqeTa skola da grZnobdn
- Page 196 and 197: aqtiur moqalaqeTa skola • kampani
- Page 198 and 199: sazogadoebasTan urTierTobebi • pi
- Page 200 and 201: ganxorcieleba aqtiur moqalaqeTa sko
- Page 202 and 203: • werilebi redaqtors; • preskon
- Page 204 and 205: qvemoT moyvanilia sxvadasxva komuni
- Page 206 and 207: aqtiur moqalaqeTa skola albaT gesmi
- Page 208 and 209: aqtiur moqalaqeTa skola pirobaa. un
- Page 210 and 211: aqtiur moqalaqeTa skola gaamarTlebs
- Page 212 and 213: Sinaarsobrivi dajgufeba aqtiur moqa
- Page 214 and 215: aqtiur moqalaqeTa skola da momxmare
- Page 216 and 217: aqtiur moqalaqeTa skola partniorebs
- Page 218 and 219: aqtiur moqalaqeTa skola gaZlierebas
- Page 220 and 221: aqtiur moqalaqeTa skola gafarToebis
- Page 222 and 223: aqtiur moqalaqeTa skola gaxsovdeT,
- Page 224 and 225: aqtiur moqalaqeTa skola dizaineruli
- Page 226 and 227: aqtiur moqalaqeTa skola cnobadi sax
- Page 228 and 229: aqtiur moqalaqeTa skola mimarTuli d
- Page 230 and 231: aqtiur moqalaqeTa skola wesi, msvle
- Page 234 and 235: aqtiur moqalaqeTa skola y romelime
- Page 236 and 237: aqtiur moqalaqeTa skola • yvela S
- Page 238 and 239: aqtiur moqalaqeTa skola • organiz
- Page 240 and 241: aqtiur moqalaqeTa skola y lakoniuri
- Page 242 and 243: aqtiur moqalaqeTa skola mxolod Zali
- Page 244 and 245: aqtiur moqalaqeTa skola saxelze daw
- Page 246 and 247: aqtiur moqalaqeTa skola ramdenime m
- Page 248 and 249: socialuri qseli - Facebook aqtiur m
- Page 250 and 251: aqtiur moqalaqeTa skola Facebook, s
- Page 252 and 253: aqtiur moqalaqeTa skola a tipis aud
- Page 254 and 255: aqtiur moqalaqeTa skola Sexvedraze
- Page 256 and 257: daskvna aqtiur moqalaqeTa skola Tqv
232<br />
teqsts, romelic telefonis aRebamde CairTveba;<br />
y gaavrceleT pozitiuri Setyobineba “kacidan kacze”<br />
principis gamoyenebiT Tqveni moxaliseebis, TanamSromlebis,<br />
donorebisa da wevrebis saSualebiT.<br />
sazogadoebis mozidvisaTvis gamiznuli sxva piar<br />
RonisZiebebi<br />
y “quCis Teatris” warmodgenebi sakmaod efeqturi aqciaa,<br />
romelic farTo auditoriazea gaTvlili da romelime<br />
konkretul sakiTxze amaxvilebs sazogadoebis yuradRebas.<br />
magaliTad, socialuri an ojaxuri Zaladoba, SidsiT<br />
dainficirebulebis inkluzia, bavSvTa uflebebis dacva<br />
da a.S.<br />
y foto an mxatvruli gamofena, moklemetraJian filmebis<br />
festivali, romelic magaliTad axalgazrdebis<br />
CarTulobis gazrdis propagandas emsaxureba da<br />
auditoriis vrcel da gansxvavebul jgufebs moicavs;<br />
y koncertebi, romlebic romelime konkretul sakiTxs,<br />
qmedebas eZRvneba. magaliTad, romelime kanonproeqtis<br />
miRebasTan, saxelmwifos gare politikasTan mimarTul<br />
protests gamoxatavs;<br />
y sxvadasxva tipis konkursebi, rogoricaa magaliTad<br />
studentebisaTvis konkursebi saukeTeso eses, fotografiis,<br />
naxatis da a.S konkretul sakiTxTan mimarTebiT.<br />
y mniSvnelovani saerTaSoriso an nacionaluri TariRis<br />
aRniSvna, rogoricaa magaliTad specialuri saWiroebebis<br />
mqone pirebis saerTaSoriso dRe, sadac Tavad amgvari<br />
axalgazrdebis mier Seqmnili inovaciuri TvalsaCinoebebis<br />
prezentacia gaimarTeba.<br />
y moxaliseobrivi RonisZiebebi, rogoricaa adgilobrivi<br />
parkis dasufTaveba;<br />
y saqvelmoqmedo RonisZiebebi, romelic SeiZleba, rom<br />
mosaxleobis CarTulobasac uwyobdes xels. magaliTad,<br />
mSoblebis mzrunvelobas moklebul bavSvTa saxlis<br />
biblioTekisaTvis wignebis Segroveba;