aqtiur moqalaqeTa skolis gzamkvlevi
aqtiur moqalaqeTa skolis gzamkvlevi aqtiur moqalaqeTa skolis gzamkvlevi
aqtiur moqalaqeTa skola gaxsovdeT, rom wliuri angariSi miznobrivad moicavs: • donorebs; • partniorebs • media warmomdgenlebs • sazogadoebriv da saTemo liderebs • saxelmwifos oficialur pirebs. misi SemuSaveba gamarTlebulia, Tu gvWirdeba donorebisaTvis informaciis miwodeba organizaciis finansur SesaZleblobebsa da filosofiaze, operirebisa da ganviTarebis gzebsa da xedvaze. • saCvenebeli programebisa da miRwevebis xazgasma • RirsSesaniSnavi TariRebis aRniSvna: (organizaciis funqcionirebis me-5, me-10 da a.S). 5. organizaciis sazogadoebasTan urTierToba PR organizaciis gare komunikaciis mniSvnelovan nawils organizaciis sazogadoebasTan urTier- Tobis (PR) politika aregulirebs, romelic organizaciis yoveldRiur saqmianobas asaxavs da fokus-jgufebs, moxaliseebis, wevrebis, farTo sazogadoebis, donorebis, CarTuli mxareebisa da mediis informirebas axdens orga- “sazogadoebrivi urTierTobebi” moicavs mediasTan, sazogadoebsTan, mTavrobasTan da donorebTan urTierTobas. “media urTierTobebi” fokusirebulad muSaobs beWdviT, satranslacio da eleqtro mediasTan. nizaciis saqmianobisa da funqciebis Sesaxeb. PR-is ZiriTadi mizani organizaciisaTvis moicavs: • organizaciis xilulobis da aRqmadobis gazrdas sazogadoebaSi, misi misiis popularobas; • dafinansebis, grantebis, finansuri mxardaWerisaTvis konkurentul pozicionirebas da xelsayreli garemos Seqmnas; 221
• organizaciis mimdinare aqtualur socialur-politikur sivrceSi sakuTari adgilis damkvidrebasa da SenarCunebas; • sxvadasxva sakomunikacio arxebisa da instrumentebis ganviTarebas, monitoringsa da Sefasebas; • Sida organizaciuli komunikaciis gaumjobesebasa da informaciis nakadis uwyvetobas organizaciis wevrebs, mxaradmWerebs, TanamSromlebsa da menejments Soris; organizaciis logo da slogani logo organizaciuli identurobis erT-erT mTavari elementia. is farTod gamoiyeneba arasamTavrobo organizaciebis mier da xangrZliv sazogadoebriv cnobadobas amyarebs. arsebobs 3 tipis logo: • logo, romelic mxolod grafikuli gamosaxulebisgan Sedgeba; • organizaciis gaformebuli dasaxelebis Semadgeneli asoebidan an abreviaturidan (logotipi); • Sereuli tipis, romelic orive elements aerTianebs; logos grafikuli dizainis erT-erT formas warmodgens da misi sworad SerCeva advili saqme ar gaxlavT, radgan igi praqtikulad organizaciis aRqmadobas ganapirobebs. amasTan, radgan logo organizicias da mis korporaciul identurobas asaxavs da sazogadoebis cnobadobis gansamtkiceblad aris Seqmnili, ar aris rekomendebuli misi xSiri cvla. logoze muSaobisas da misi gamoyenebisas ramdenime detali unda gaiTvaliswinoT: • dafiqrdiT, ra aris organizaciis misia, ra aris is umTavresi informaciuli gzavnili, romelic Tqveni organizaciis Sesaxeb gindaT rom farTo auditorias miawodoT. ganaTlebuli sazogadoeba? aqtiuri da mobilizebuli axalgazrdebi? warmoidgineT sasurveli situacia an Sedegi da es dagexmarebaT, “dainaxoT” organizaciis mTavari gzavnili. amasTan, mTavari mesiji figuralurad da kompoziciurad martivi unda iyos. • yvelaze Sablonuri simboloebic ki, kargi da efeqturi 222
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- Page 202 and 203: • werilebi redaqtors; • preskon
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• organizaciis mimdinare aqtualur socialur-politikur<br />
sivrceSi sakuTari adgilis damkvidrebasa da SenarCunebas;<br />
• sxvadasxva sakomunikacio arxebisa da instrumentebis<br />
ganviTarebas, monitoringsa da Sefasebas;<br />
• Sida organizaciuli komunikaciis gaumjobesebasa da<br />
informaciis nakadis uwyvetobas organizaciis wevrebs,<br />
mxaradmWerebs, TanamSromlebsa da menejments Soris;<br />
organizaciis logo da slogani<br />
logo organizaciuli identurobis erT-erT mTavari elementia.<br />
is farTod gamoiyeneba arasamTavrobo organizaciebis mier<br />
da xangrZliv sazogadoebriv cnobadobas amyarebs. arsebobs<br />
3 tipis logo:<br />
• logo, romelic mxolod grafikuli gamosaxulebisgan<br />
Sedgeba;<br />
• organizaciis gaformebuli dasaxelebis Semadgeneli<br />
asoebidan an abreviaturidan (logotipi);<br />
• Sereuli tipis, romelic orive elements aerTianebs;<br />
logos grafikuli dizainis erT-erT formas warmodgens da<br />
misi sworad SerCeva advili saqme ar gaxlavT, radgan igi<br />
praqtikulad organizaciis aRqmadobas ganapirobebs. amasTan,<br />
radgan logo organizicias da mis korporaciul identurobas<br />
asaxavs da sazogadoebis cnobadobis gansamtkiceblad aris<br />
Seqmnili, ar aris rekomendebuli misi xSiri cvla.<br />
logoze muSaobisas da misi gamoyenebisas ramdenime detali<br />
unda gaiTvaliswinoT:<br />
• dafiqrdiT, ra aris organizaciis misia, ra aris is<br />
umTavresi informaciuli gzavnili, romelic Tqveni<br />
organizaciis Sesaxeb gindaT rom farTo auditorias<br />
miawodoT. ganaTlebuli sazogadoeba? <strong>aqtiur</strong>i da<br />
mobilizebuli axalgazrdebi? warmoidgineT sasurveli<br />
situacia an Sedegi da es dagexmarebaT, “dainaxoT”<br />
organizaciis mTavari gzavnili. amasTan, mTavari mesiji<br />
figuralurad da kompoziciurad martivi unda iyos.<br />
• yvelaze Sablonuri simboloebic ki, kargi da efeqturi<br />
222
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