aqtiur moqalaqeTa skolis gzamkvlevi
aqtiur moqalaqeTa skolis gzamkvlevi aqtiur moqalaqeTa skolis gzamkvlevi
sazogadoebasTan urTierTobebi • pirdapiri werilebi aqtiur moqalaqeTa skola • sajaro gamosvlebi - Zalian efeqturia, radgan warmoSobs personalur kontaqtebs. moiTxovs did dros; • audio-vizualuri prezentaciebi - efeqturia, Tumca gamoiyeneba mxolod Zalian mniSvnelovani Setyobinebebis gasaxmovaneblad; • personaluri kontaqtebi - efeqturi, droSi gawelili; • Sexvedrebi sazogadoebasTan; • turebi regionebSi; • saganmanaTleblo SesaZleblobebi - klasebis vizitebi, maswavleblebTan Sexvedrebi, saganmanaTleblo sesiebi; • sponsorobis SesaZleblobebi. samTavrobo urTierTobebi • regularuli kontaqtebi mniSvnelovan warmomadgenlebTan; • samTavrobo warmomadgenlebis Casma meil listSi; • brifingebi/brifingis dokumentebi. organizaciuli/korporaciuli komunikacia • organizaciis warmomadgenlebi; • sityviT gamosvlebi; • specialuri RonisZiebebi; • Cvenebebi; • gamofenebi/gamofena-gayidvebi; • moZravi kinoTeatrebi; • aqciebi; • wliuri da sxva angariSebi; • wliuri Sexvedrebi. 197
organizaciis Sida komunikaciebi • Sexvedrebi; • biuletenebi; • TanamSromlebis wliuri angariSebi; • TanamSromlebisaTvis saxlSi gagzavnili werilebi; • el-werilebi; • virtualuri konferenciebi (mag, skaip-konferenciebi); • gasvliTi saganmanaTleblo RonisZiebebi (retreat). 198 Rirebulebisa da sargeblis urTierTdamokidebulebis cxrili sainformacio instrumentis arCevisaTvis imisTvis, rom kargad sainformacio instrumenti konkretuli mizans kargad movargoT, sakmaod seriozulad unda davfiqrdeT. Tumca asevea aucilebeli, rom vicodeT TiToeuli instrumentis maxasiaTebeli niSnebi. qvemoT mocemuli Rirebulebisa da sargeblis cxrili gagiadvilebT sworad dagegmoT komunikaciis instrumenti Rirebulebis, dafarvisa da miznobrivi gamoyenebis maCveneblebis mixedviT. sxva sityvebiT rom vTqvaT, sworad gansazRvroT Tqvens miznobriv auditorias sainformacio gzavnili swori rogor mivawodoT arsebuli biujetis farglebSi. rCeva: bunebrivia, rom zog organizacias finansuri nakadebis mosaZieblad mZlavri komunikaciis warmoebis saSualebebi gaaCnia. arseboben iseTi organizaciebic, romlebic Tvlian, rom gansakuTrebulad efeqturi mas-mediis gamoyenebaa. isini upiratesobas aniWeben anonis, reklamisa an gancxadebebis ganTavsebas. gaxsovdeT, Tu mediis da sareklamo kampaniisas warmoebas gadawyvetT, unda darwmunebuli iyoT, rom am kampanias grZelvadiani da ganmeorebiTi xasiaTi eqneba. Ees ki solidur TanxebTan aris dakavSirebuli. moklevadiani da erTjeradi piar-kampania efeqturi Sedegebs ver moitans.
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organizaciis Sida komunikaciebi<br />
• Sexvedrebi;<br />
• biuletenebi;<br />
• TanamSromlebis wliuri angariSebi;<br />
• TanamSromlebisaTvis saxlSi gagzavnili werilebi;<br />
• el-werilebi;<br />
• virtualuri konferenciebi (mag, skaip-konferenciebi);<br />
• gasvliTi saganmanaTleblo RonisZiebebi (retreat).<br />
198<br />
Rirebulebisa da sargeblis urTierTdamokidebulebis<br />
cxrili sainformacio instrumentis arCevisaTvis<br />
imisTvis, rom kargad sainformacio instrumenti konkretuli<br />
mizans kargad movargoT, sakmaod seriozulad unda<br />
davfiqrdeT. Tumca asevea aucilebeli, rom vicodeT<br />
TiToeuli instrumentis maxasiaTebeli niSnebi. qvemoT<br />
mocemuli Rirebulebisa da sargeblis cxrili gagiadvilebT<br />
sworad dagegmoT komunikaciis instrumenti Rirebulebis,<br />
dafarvisa da miznobrivi gamoyenebis maCveneblebis mixedviT.<br />
sxva sityvebiT rom vTqvaT, sworad gansazRvroT Tqvens<br />
miznobriv auditorias sainformacio gzavnili swori rogor<br />
mivawodoT arsebuli biujetis farglebSi.<br />
rCeva: bunebrivia, rom zog organizacias finansuri nakadebis<br />
mosaZieblad mZlavri komunikaciis warmoebis saSualebebi<br />
gaaCnia. arseboben iseTi organizaciebic, romlebic Tvlian,<br />
rom gansakuTrebulad efeqturi mas-mediis gamoyenebaa. isini<br />
upiratesobas aniWeben anonis, reklamisa an gancxadebebis<br />
ganTavsebas. gaxsovdeT, Tu mediis da sareklamo kampaniisas<br />
warmoebas gadawyvetT, unda darwmunebuli iyoT, rom am<br />
kampanias grZelvadiani da ganmeorebiTi xasiaTi eqneba. Ees<br />
ki solidur TanxebTan aris dakavSirebuli. moklevadiani da<br />
erTjeradi piar-kampania efeqturi Sedegebs ver moitans.
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