aqtiur moqalaqeTa skolis gzamkvlevi
aqtiur moqalaqeTa skolis gzamkvlevi aqtiur moqalaqeTa skolis gzamkvlevi
aqtiur moqalaqeTa skola • kampaniis dasrulebisTvis, mediis warmomadgenlebis kiTxvebze pasuxis gacema dagWirdebaT da ese igi, Tqveni aqtivobebis CamonaTvalSi am pasuxebis momzadebac unda SeitanoT. Tu grZelvadian gegmaze muSaobT, gaxsovdeT garkveuli periodulobiT procesisa da Sualeduri Sedegebis monitoringisa da Sefasebac dagWirdebaT. faza 6 – Sefaseba rogor gavarkvioT, ramdenad warmatebiT gavarTviT Tavi amocanebs? miiRo Tu ara Cvenma auditoriam Setyobinebebi im saxiT, rogorc davgegmeT da aRiqva Tu ara ise, rogorc gvindoda? sakomunikacio gegmis Sefasebis dros Tqven SegiZliaT gaarkvioT, rogor muSaobs konkretuli gegma sxvadasxva tipis auditoriaze. aseve gansazRvroT romeli aqtivoba iyos metad efeqturi da romeli ki warumatebeli. Sefasebis procesi aqtivobebis warmatebisTvis kriteriumebis SemuSavebas da efeqtis indikatorebis gansazRvras gulisxmobs. igi zustad igive meTodebs da midgomebs moiTxovs, romelsac proeqtis Sefaseba sxvadasxva stadiaze. sakomunikacio instrumentebis CamonaTvali fasiani reklamebi da gancxadebebi • beWdviTi - gazeTebi, Jurnalebi - efeqturia detalebis gadmosacemad; • radio - muSaobs garkveul jgufebze; • televizia - efeqturia farTo auditoriis wvdomisTvis; • Ria sivrce - kargia mobiluri auditoriis wvdomisaTvis; • satransporto saSualebebi - muSaobs qalaqisTvis. • maRaziebi - kargia msyidvelunariani da garkveuli auditoriis wvdomisTvis. 195
eWdviTi masalebi • broSurebi, pamfletebi, publikaciebi - faravs mxolod im auditorias, romelsac Wirdeba infomracia da Riaa Setyobinebis misaRebad; • posterebi - didi xnis manZilze vizualuria, gamoiyeneba SezRuduli SemTxvevebis dros, magram faravs farTo auditorias; • sainformacio biuleteni - efeqturia fokusirebul jgufTan samuSaod; • wliuri angariSi - Zalian mniSvnelovania korporatiuli informaciis gasavrceleblad. media kavSirebi (arapirdapiri komunikacia) • JurnalistebTan regularuli kavSirebi; • meil listi (misamarTebis CamonaTvalis jgufebi) - aucilebelia misi ganaxleba; • piradi interviuebi mediasTan; • Sexvedrebi saredaqcio redkolegiasTan; • presrelizebi; • eleqtronuli relizebi - video da audio konferenciebi • Toq-Souebi; • sainformacio paketebi; • werilebi redaqtors; • preskonferenciebi; • specialuri statiebi; • veb-postebi. 196
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eWdviTi masalebi<br />
• broSurebi, pamfletebi, publikaciebi - faravs mxolod<br />
im auditorias, romelsac Wirdeba infomracia da Riaa<br />
Setyobinebis misaRebad;<br />
• posterebi - didi xnis manZilze vizualuria, gamoiyeneba<br />
SezRuduli SemTxvevebis dros, magram faravs farTo<br />
auditorias;<br />
• sainformacio biuleteni - efeqturia fokusirebul<br />
jgufTan samuSaod;<br />
• wliuri angariSi - Zalian mniSvnelovania korporatiuli<br />
informaciis gasavrceleblad.<br />
media kavSirebi (arapirdapiri komunikacia)<br />
• JurnalistebTan regularuli kavSirebi;<br />
• meil listi (misamarTebis CamonaTvalis jgufebi) -<br />
aucilebelia misi ganaxleba;<br />
• piradi interviuebi mediasTan;<br />
• Sexvedrebi saredaqcio redkolegiasTan;<br />
• presrelizebi;<br />
• eleqtronuli relizebi - video da audio konferenciebi<br />
• Toq-Souebi;<br />
• sainformacio paketebi;<br />
• werilebi redaqtors;<br />
• preskonferenciebi;<br />
• specialuri statiebi;<br />
• veb-postebi.<br />
196
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