aqtiur moqalaqeTa skolis gzamkvlevi
aqtiur moqalaqeTa skolis gzamkvlevi aqtiur moqalaqeTa skolis gzamkvlevi
aqtiur moqalaqeTa skola • kampaniis dasrulebisTvis, mediis warmomadgenlebis kiTxvebze pasuxis gacema dagWirdebaT da ese igi, Tqveni aqtivobebis CamonaTvalSi am pasuxebis momzadebac unda SeitanoT. Tu grZelvadian gegmaze muSaobT, gaxsovdeT garkveuli periodulobiT procesisa da Sualeduri Sedegebis monitoringisa da Sefasebac dagWirdebaT. faza 6 – Sefaseba rogor gavarkvioT, ramdenad warmatebiT gavarTviT Tavi amocanebs? miiRo Tu ara Cvenma auditoriam Setyobinebebi im saxiT, rogorc davgegmeT da aRiqva Tu ara ise, rogorc gvindoda? sakomunikacio gegmis Sefasebis dros Tqven SegiZliaT gaarkvioT, rogor muSaobs konkretuli gegma sxvadasxva tipis auditoriaze. aseve gansazRvroT romeli aqtivoba iyos metad efeqturi da romeli ki warumatebeli. Sefasebis procesi aqtivobebis warmatebisTvis kriteriumebis SemuSavebas da efeqtis indikatorebis gansazRvras gulisxmobs. igi zustad igive meTodebs da midgomebs moiTxovs, romelsac proeqtis Sefaseba sxvadasxva stadiaze. sakomunikacio instrumentebis CamonaTvali fasiani reklamebi da gancxadebebi • beWdviTi - gazeTebi, Jurnalebi - efeqturia detalebis gadmosacemad; • radio - muSaobs garkveul jgufebze; • televizia - efeqturia farTo auditoriis wvdomisTvis; • Ria sivrce - kargia mobiluri auditoriis wvdomisaTvis; • satransporto saSualebebi - muSaobs qalaqisTvis. • maRaziebi - kargia msyidvelunariani da garkveuli auditoriis wvdomisTvis. 195
eWdviTi masalebi • broSurebi, pamfletebi, publikaciebi - faravs mxolod im auditorias, romelsac Wirdeba infomracia da Riaa Setyobinebis misaRebad; • posterebi - didi xnis manZilze vizualuria, gamoiyeneba SezRuduli SemTxvevebis dros, magram faravs farTo auditorias; • sainformacio biuleteni - efeqturia fokusirebul jgufTan samuSaod; • wliuri angariSi - Zalian mniSvnelovania korporatiuli informaciis gasavrceleblad. media kavSirebi (arapirdapiri komunikacia) • JurnalistebTan regularuli kavSirebi; • meil listi (misamarTebis CamonaTvalis jgufebi) - aucilebelia misi ganaxleba; • piradi interviuebi mediasTan; • Sexvedrebi saredaqcio redkolegiasTan; • presrelizebi; • eleqtronuli relizebi - video da audio konferenciebi • Toq-Souebi; • sainformacio paketebi; • werilebi redaqtors; • preskonferenciebi; • specialuri statiebi; • veb-postebi. 196
- Page 146 and 147: proeqtis saqmianobebi da samoqmedo
- Page 148 and 149: aqtiur moqalaqeTa skola CamoTvaleT
- Page 150 and 151: aqtiur moqalaqeTa skola 3) proeqtis
- Page 152 and 153: 5. proeqtis biujeti aqtiur moqalaqe
- Page 154 and 155: aqtiur moqalaqeTa skola studentTa t
- Page 156 and 157: 2. funqciuri/programuli aqtiur moqa
- Page 158 and 159: aqtiur moqalaqeTa skola 4. klubis m
- Page 160 and 161: aqtiur moqalaqeTa skola Tu proeqti
- Page 162 and 163: administraciuli biujeti 3. ხე
- Page 164 and 165: Tanadafinanseba aqtiur moqalaqeTa s
- Page 166 and 167: aqtiur moqalaqeTa skola 6. proeqtis
- Page 168 and 169: Sefasebis tipebi (2) aqtiur moqalaq
- Page 170 and 171: Sefasebis standartebi aqtiur moqala
- Page 172 and 173: Tavi 3. aqtiur moqalaqeTa skola org
- Page 174 and 175: 3. broSurebi 4. biuletenebi 5. tele
- Page 176 and 177: aqtiur moqalaqeTa skola 7. organiza
- Page 178 and 179: aqtiur moqalaqeTa skola efeqturi Si
- Page 180 and 181: aqtiur moqalaqeTa skola sajaro dawe
- Page 182 and 183: aqtiur moqalaqeTa skola • sxva da
- Page 184 and 185: aqtiur moqalaqeTa skola warmoadgens
- Page 186 and 187: aqtiur moqalaqeTa skola 3. auditori
- Page 188 and 189: aqtiur moqalaqeTa skola maS raRaa a
- Page 190 and 191: aqtiur moqalaqeTa skola sakmaod Sez
- Page 192 and 193: aqtiur moqalaqeTa skola axla, rodes
- Page 194 and 195: aqtiur moqalaqeTa skola da grZnobdn
- Page 198 and 199: sazogadoebasTan urTierTobebi • pi
- Page 200 and 201: ganxorcieleba aqtiur moqalaqeTa sko
- Page 202 and 203: • werilebi redaqtors; • preskon
- Page 204 and 205: qvemoT moyvanilia sxvadasxva komuni
- Page 206 and 207: aqtiur moqalaqeTa skola albaT gesmi
- Page 208 and 209: aqtiur moqalaqeTa skola pirobaa. un
- Page 210 and 211: aqtiur moqalaqeTa skola gaamarTlebs
- Page 212 and 213: Sinaarsobrivi dajgufeba aqtiur moqa
- Page 214 and 215: aqtiur moqalaqeTa skola da momxmare
- Page 216 and 217: aqtiur moqalaqeTa skola partniorebs
- Page 218 and 219: aqtiur moqalaqeTa skola gaZlierebas
- Page 220 and 221: aqtiur moqalaqeTa skola gafarToebis
- Page 222 and 223: aqtiur moqalaqeTa skola gaxsovdeT,
- Page 224 and 225: aqtiur moqalaqeTa skola dizaineruli
- Page 226 and 227: aqtiur moqalaqeTa skola cnobadi sax
- Page 228 and 229: aqtiur moqalaqeTa skola mimarTuli d
- Page 230 and 231: aqtiur moqalaqeTa skola wesi, msvle
- Page 232 and 233: aqtiur moqalaqeTa skola moZraobis s
- Page 234 and 235: aqtiur moqalaqeTa skola y romelime
- Page 236 and 237: aqtiur moqalaqeTa skola • yvela S
- Page 238 and 239: aqtiur moqalaqeTa skola • organiz
- Page 240 and 241: aqtiur moqalaqeTa skola y lakoniuri
- Page 242 and 243: aqtiur moqalaqeTa skola mxolod Zali
- Page 244 and 245: aqtiur moqalaqeTa skola saxelze daw
<strong>aqtiur</strong> <strong>moqalaqeTa</strong> skola<br />
• kampaniis dasrulebisTvis, mediis warmomadgenlebis<br />
kiTxvebze pasuxis gacema dagWirdebaT da ese igi, Tqveni<br />
aqtivobebis CamonaTvalSi am pasuxebis momzadebac unda<br />
SeitanoT.<br />
Tu grZelvadian gegmaze muSaobT, gaxsovdeT garkveuli<br />
periodulobiT procesisa da Sualeduri Sedegebis<br />
monitoringisa da Sefasebac dagWirdebaT.<br />
faza 6 – Sefaseba<br />
rogor gavarkvioT, ramdenad warmatebiT gavarTviT Tavi<br />
amocanebs? miiRo Tu ara Cvenma auditoriam Setyobinebebi<br />
im saxiT, rogorc davgegmeT da aRiqva Tu ara ise, rogorc<br />
gvindoda?<br />
sakomunikacio gegmis Sefasebis dros Tqven SegiZliaT<br />
gaarkvioT, rogor muSaobs konkretuli gegma sxvadasxva tipis<br />
auditoriaze. aseve gansazRvroT romeli aqtivoba iyos metad<br />
efeqturi da romeli ki warumatebeli. Sefasebis procesi<br />
aqtivobebis warmatebisTvis kriteriumebis SemuSavebas da<br />
efeqtis indikatorebis gansazRvras gulisxmobs. igi zustad<br />
igive meTodebs da midgomebs moiTxovs, romelsac proeqtis<br />
Sefaseba sxvadasxva stadiaze.<br />
sakomunikacio instrumentebis CamonaTvali<br />
fasiani reklamebi da gancxadebebi<br />
• beWdviTi - gazeTebi, Jurnalebi - efeqturia detalebis<br />
gadmosacemad;<br />
• radio - muSaobs garkveul jgufebze;<br />
• televizia - efeqturia farTo auditoriis wvdomisTvis;<br />
• Ria sivrce - kargia mobiluri auditoriis wvdomisaTvis;<br />
• satransporto saSualebebi - muSaobs qalaqisTvis.<br />
• maRaziebi - kargia msyidvelunariani da garkveuli<br />
auditoriis wvdomisTvis.<br />
195
Change language