aqtiur moqalaqeTa skolis gzamkvlevi
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aqtiur moqalaqeTa skolis gzamkvlevi

aqtiur moqalaqeTa skolis gzamkvlevi aqtiur moqalaqeTa skolis gzamkvlevi

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aqtiur moqalaqeTa skola warmoadgens sxvis pirad an komerciul saidumloebas da pirisaTvis cnobili gaxda profesiuli movaleobis SesrulebasTan dakavSirebiT.” magaliTisTvis, saxelmwifo SeiZleba, rom saidumlo informaciis gacnoba dasWirdeba Tavisi samsaxurebrivi an samecnierokvleviTi saqmianobisaTvis. erT-erTi umTavresi piroba, romelic waeyeneba saidumloebasTan daSvebul pirs aris valdebulebis aReba, rom daicvas misTvis gandobili saxelmwifo saidumloeba. (muxli 26, punqti 6, qvepunqti “b”) da bolos, ganvixiloT, Tu ra saxis infomraciis gasaidumloebaa yovlad dauSvebeli: • saqarTvelos konstituciis 37-e muxlis Tanaxmad garemos Sesaxeb informaciis mopovebis ufleba aris absoluturi ufleba: “adamians ufleba aqvs miiRos sruli, obieqturi da drouli informacia misi samuSao da sacxovrebeli garemos mdgomareobis Sesaxeb; • zogadi administraciuli kodeqsis 42-e muxlis Tanaxmad: “yvelas aqvs ufleba icodes informacia garemos Sesaxeb, agreTve monacemebi im saSiSroebis Taobaze, romelic emuqreba maT sicocxlesa da janmrTelobas.” • aseve, sajaro moxeleTa vinaobisa da samsaxurebrivi misamarTebis gasaidumloeba, romelTac ukaviaT Tanamdeboba an evalebaT: a. sajaro informaciis gasaidumloeba; b. sazogadoebasTan urTierToba; g. moqalaqeTaTvis informaciis miwodeba. • da bolos, 42-e muxlis “n” punqtis Tanaxmad: ”yvelas aqvs ufleba icodes yvela sxva informacia, romelic kanoniT gaTvaliswinebul SemTxvevebSi da dadgenili wesiT ar aris miCneuli saxelmwifo, komerciul an pirad saidumloebad.” 183

3. organizaciuli gare komunikaciis mniSvneloba wina TavebSi organizaciis Sida komunikaciis principebi da politika, aseve sajaro informaciis raoba da xelmisawvdomoba ganvixileT. am TavSi ganvixiloT organizaciis gare komunikaciis saxeebi, mniSvneloba da is wesebi, romlebic sainformacio masalebsa da kampaniebs sazogadoebasTan urTierTobisaTvis warmatebulsa da mizanmimarTuls xdis. gare komunikacia organizaciis gareT myof pirebzea fokusirebuli. arsebobs gare komunikaciis 3 ZiriTadi mimarTuleba: - pirdapiri komunikacia - rodesac Setyobinebis gamgzavns pirdapir kavSiri aqvs mimRebTan. amis magaliTad posterebisa da logoiani maisurebis kampania SegviZlia movitanoT, rodesac Tqveni organizaciis wevrebi da TanamSromlebiQqalaqis dasufTavebis aqciaze qalaqis mosaxleobas sisufTavis dacvisken miuTiTeben; - arapirdapiri komunikacia - komunikaciis is mimarTulebaa, rodesac gamgzavni Setyobinebas damxmare, Sualeduri saSualebis gamoyenebiT amyarebs. es saSualebebia magaliTad media (radio, televizia, presa), sainformacio saagento da a.S. - Sereuli komunikacia - informaciis gavrceleba sxvadasxva sakomunikacio instrumentebis gamoyenebiT xdeba da Sesabamisad, SesaZlebelia pirdapiri da arapirdapiri komunikaciis Sereva. ase magaliTad, gazeTSi ganTavsebuli gancxadebiT Tqveni organizacia amcnobs mkiTxvels, rom elfostis saSualebiT organizaciis mier SemuSavebuli axali meToduri saxelmZRvaneloa xelmisawvdomi. qvemoT moyvanilia 10 aucilebeli elementi, romelic organizaciis gare komunikaciis politikas aregulirebs da misi cnobadobis xarisxs swored im kuTxiT zrdis, romelic organizaciisTvis aris sasurveli. es elementebia: 1. mimoxilva - ra tipis komunikaciis gamocdileba aqvs organizacias warsulSi da ramdenad efeqturad imuSava? rogori iyo auditoriis damokidebuleba? 2. amocana - ras gvinda, rom komunikaciis Sedegad mivaRwioT? ramdenad efuZneba Cveni sakomunikacio amocanebi SMART princips? 184

3. organizaciuli gare komunikaciis mniSvneloba<br />

wina TavebSi organizaciis Sida komunikaciis principebi da<br />

politika, aseve sajaro informaciis raoba da xelmisawvdomoba<br />

ganvixileT. am TavSi ganvixiloT organizaciis gare<br />

komunikaciis saxeebi, mniSvneloba da is wesebi, romlebic<br />

sainformacio masalebsa da kampaniebs sazogadoebasTan<br />

urTierTobisaTvis warmatebulsa da mizanmimarTuls xdis.<br />

gare komunikacia organizaciis gareT myof pirebzea<br />

fokusirebuli. arsebobs gare komunikaciis 3 ZiriTadi<br />

mimarTuleba:<br />

- pirdapiri komunikacia - rodesac Setyobinebis gamgzavns<br />

pirdapir kavSiri aqvs mimRebTan. amis magaliTad posterebisa<br />

da logoiani maisurebis kampania SegviZlia movitanoT, rodesac<br />

Tqveni organizaciis wevrebi da TanamSromlebiQqalaqis<br />

dasufTavebis aqciaze qalaqis mosaxleobas sisufTavis<br />

dacvisken miuTiTeben;<br />

- arapirdapiri komunikacia - komunikaciis is mimarTulebaa,<br />

rodesac gamgzavni Setyobinebas damxmare, Sualeduri<br />

saSualebis gamoyenebiT amyarebs. es saSualebebia magaliTad<br />

media (radio, televizia, presa), sainformacio saagento da a.S.<br />

- Sereuli komunikacia - informaciis gavrceleba sxvadasxva<br />

sakomunikacio instrumentebis gamoyenebiT xdeba da<br />

Sesabamisad, SesaZlebelia pirdapiri da arapirdapiri<br />

komunikaciis Sereva. ase magaliTad, gazeTSi ganTavsebuli<br />

gancxadebiT Tqveni organizacia amcnobs mkiTxvels, rom elfostis<br />

saSualebiT organizaciis mier SemuSavebuli axali<br />

meToduri saxelmZRvaneloa xelmisawvdomi.<br />

qvemoT moyvanilia 10 aucilebeli elementi, romelic<br />

organizaciis gare komunikaciis politikas aregulirebs da<br />

misi cnobadobis xarisxs swored im kuTxiT zrdis, romelic<br />

organizaciisTvis aris sasurveli. es elementebia:<br />

1. mimoxilva - ra tipis komunikaciis gamocdileba aqvs<br />

organizacias warsulSi da ramdenad efeqturad imuSava?<br />

rogori iyo auditoriis damokidebuleba?<br />

2. amocana - ras gvinda, rom komunikaciis Sedegad mivaRwioT?<br />

ramdenad efuZneba Cveni sakomunikacio amocanebi SMART<br />

princips?<br />

184

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