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saxelovnebo mecnierebaTa Ziebani #4 (45), 2010 ART SCIENCE ...

saxelovnebo mecnierebaTa Ziebani #4 (45), 2010 ART SCIENCE ...

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avtorTa Sesaxeb<br />

nino sanadiraZe _ xelovnebaTmcodneobis doqtori<br />

saqarTvelos erovnuli muzeumi-eqspert specialisti<br />

SoTa rusTavelis kinosa da Teatris saxelmwifo universiteti<br />

biznesisa da marTvis fakulteti – asocirebuli profesori.<br />

tel: +995 (77) 78 91 78<br />

el-fosta: ninisanadiradze@gmail.com<br />

CULTURE MANAGEMENT<br />

Nino Sanadiradze<br />

UNDERSTANDING OF <strong>ART</strong> SECTOR MANAGEMENT<br />

Summary<br />

In the article is briefly examined essence of attitude of meaning<br />

culture and art management. The proposed work presents a descriptive<br />

analysis of negotiation of culture and culture management, meaning of<br />

management differentiation in art sector and aims.<br />

This article describes peculiarity of marketing in art and culture<br />

sector and special of art market. The article concerns development<br />

trends of art management and how to use business skills to support and<br />

promote a variety of visual, performing, and media arts and artists. For<br />

the time being the cultural market is playing important role in the world<br />

economy. However, with all their importances there are financial<br />

problems presents with financing of culture sector. Business skills, arts<br />

and entertainment managers play a key role in bringing great<br />

performances, paintings, scripts, songs, and more to the public.<br />

In this article author argue for more theoretical discussion and<br />

empirical research into organizational and managerial dynamics of<br />

commercial cultural production. Their concern grows out of their<br />

observation that management research is neglecting cultural production<br />

as a serious object of investigation despite its economic, social, and<br />

political significance.<br />

ABOUT AUTHOR<br />

Dr. Associated professor of Shota Rustaveli Theatre and Film<br />

Georgian State University, Georgian National Museum<br />

Tel: + 995 (77) 78 91 78<br />

E-mail: ninisanadiradze@gmail.com<br />

90 91

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