saxelovnebo mecnierebaTa Ziebani #4 (45), 2010 ART SCIENCE ...

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kulturis menejmenti nino sanadiraZe kulturis sferos marTvis procesebis Taviseburebebi kacobriobis istoriis manZilze kultura ganviTarebis sxvadasxva etaps gadioda stiqiuridan kanonzomierebamde, axasiaTebda Cavardnebi da aRmasvla, Serwyma da gavrceleba, cvlileba da transformacia, asimilacia da konservacia, sabolood ki yovelTvis axerxebda gavlenis moxdenas sazogadoebebze. kulturis cnebaSi am SemTxvevaSi igulisxmeba ara calkeuli SemoqmedebiTi aqti, aramed Semoqmedeba da SemoqmedebiTi procesi, rogorc adamianis universaluri damokidebuleba samyarosadmi, romlis meSveobiTac igi qmnis `axal samyaros~ da sakuTar Tavs. TiToeuli kultura ganumeorebeli samyaroa, romelic Tavis TavSi moicavs rogorc adamians, ise adamianTa damokidebulebas garemomcveli sinamdvilisa da sakuTari Tavisadmi. arsebobs kulturis, rogorc cnebis meore, gansxvavebuli ufro `viwro~ gansazRvreba, romelic mniSvnelovania Tanamderove kulturaze saubrisas: pirveli, _ zogadi gansazRvrebiT, kultura, _ es aris adamianis, rogorc socialuri arsebis ganmsazRvreli, aragenetikuri memkvidreobiT miRebuli socialuri gamocdilebis sistema, romelic im materialur da sulier garemos warmoqmnis da xels uwyobs adamianis Camoyalibebasa da zneobrivad amaRlebas. meore _ viwro, `dargobrivi~ gagebiT, kultura, _ es aris sazogadoebrivi cxovrebis konkretul sfero (kulturis sfero), romelic moicavs: kulturul-istoriuli memkvidreobis (samuzeumo, biblioTekuri da saarqivo masalebi, erovnuli da adgilobrivi tradiciebi, dResaswaulebi da sxv.) dacvas da gamoyenebas, mxatvrul ganaTlebasa da sabavSvo Semoqmedebas, sakoncerto moRvaweobas, dasvenebisa da garTobis organizebas, eTnografiul xelovnebas, xalxur rewvasa Tu xelosnobas, agreTve, yovelive zemoT CamoTvlilis uzrunvelmyof saqmianobis organizebasa da marTvas. dargobrivi gagebiT kulturis viwro gansazRvreba gulisxmobs kulturas, rogorc kulturis ekonomikis, 6 7
nino sanadiraZe samarTlis, dafinansebisa da fandraizingis, marTvis, informirebis, profesiuli kadrebis momzadeba-gadamzadebis, materialurteqnikuri bazis ganviTarebisa da sxvaTa erTobliobas. kulturis sferoSi moRvawe organizaciebi erTmaneTisagan gansxvavebuli uwyebrivi daqvemdebarebiT da organizaciulsamarTlebrivi formebiT gamoirCeva. magaliTad, amgvar subieqtebad SeiZleba mogvevlinos saxelmwifo, municipaluri, sazogadoebrivi organizaciebi, agreTve kerZo pirebic (SemdgomSi – kompaniebi, studiebi da sxvadasxva iuridiuli erTeulebi). kulturis s f er os m en ej m entz e s a u b r i s a s gasaTvaliswineblia Semdegi garemoebebi: kulturis sferos marTvis procesebi damokidebulia ara marto socialurkulturul konteqstze da socialur-kulturul garemoze, aramed Tavadac iZens socialur-kulturul niSan-Tvisebebs. ufro metic – yoveli iuridiuli Tu kerZo kompania droTa ganmavlobaSi sul ufro mkafiod gvevlineba kulturis sferos saqmianobis ganmsazRvreladac. kulturis sferoSi moRvawe organizaciebis saqmianoba TanamSromlobisa da urTierTgacvlis gareSe SeuZlebelia, ris gamoc xdeba partnioroba sxvadasxva biznes struqturebTan da gansxvavebuli tipis organizaciebTan, _ iqneba es sponsorobis institutis ganviTareba, qvelmoqmedeba, sazogadoebasTan urTierToba (PR) Tu sxva. amdenad, cxadi xdeba Semdegi _ kulturis sferos marTvis sakiTxebis gaanalizeba gansakuTrebul interess warmoadgens Semdeg mizezTa gamo: uwinares yovlisa, kulturis sferos marTvis arsSi zogadad menejmentis sruli speqtri moiazreba. meore, _ amgvari ganxilvis perspeqtivebi mniSvnelovania kulturis s ferosa da s a q m ia ni a qti v obis s xv a s fer oeb i s urTierTTanamSromlobis SesaZleblobisa da aucileblobis garkvevisaTvis. kulturis sferos marTvis mTavari Tavisebureba imaSi mdgomareobs, rom miTiTebul sferoSi Semosavlebis miReba xdeba ara sargeblis miRebis mizniT, aramed dainteresebuli donorebis mozidvis xarjze: sponsoroba, patronaJi, qvelmoqmedeba da sxva. kulturis sferos menejmentis specifikas, rogorc wesi, `sulieri warmoebis~ Taviseburebebs ukavSireben. amgvari kulturis sferos marTvis procesebis Taviseburebebi saqmianobis `produqtebi~ ara imdenad sagnobrivi xasiaTisaa, ramdenadac azrovnebis fenomenebs (aRqmas, gagebas, gancdas da sxv.) ukavSirdeba da uSualo daTvlasa da Sejamebas ar eqvemdebareba. xSirad, maTi warmoeba maT gamoyenebas emTxveva (speqtaklis, kinofilmis Cveneba, koncertze daswreba, wignis kiTxva). ufro metic, materialuri warmoebis produqtebisgan gansxvavebiT, romlebic gamoyenebis procesSi cvdeba, kulturuli faseulobebi gamoyenebisas sul ufro met Rirebulebas iZens (mag.: rac ufro metma adamianma waikiTxa esa Tu is wigni, uyura speqtakls, films, mousmina koncerts, miT ufro maRalia maTi socialuri mniSvneloba). kulturis sferos arakomerciuli xasiaTi sulac ar niSnavs, rom igi biznesisTvis mimzidveli ar aris. dReisaTvis mTel msoflioSi arakomerciuli (nonprofitable) seqtori ekonomikis erT-erTi yvelaze swrafad mzardi seqtoria. arakomerciuli sferos, sajaroobidan da socialuri mniSvnelobidan gamomdinare, mkveTrad gamoxatuli sareklamo potenciali gaaCnia, rac, Tavis mxriv, donorebs mimzidveli imijis, reputaciis, socialuri statusis formirebis da ganvrcobis saSualebas aZlves. biznesisa da kulturis urTierTTanamSromlobas sazogadoebis ganviTarebisa da gardaqmnisaTvis gansakuTrebuli mniSvneloba gaaCnia da samoqalaqo sazogadoebisTvis realizebis saSualebas warmoadgens, romlis gaTvaliswinebiTac SesaZlebelia gamovyoT kulturisa da xelovnebis zegavlenis ramdenime aspeqti Tanamedrove sazogadoebis ganviTarebaze: a) kulturis sferos uSualo gavlena ekonomikaze: _ kulturis da xelovnebis sfero qmnis konkretul samuSao adgilebs, aqvs sakuTari avtonomiuri gasaRebis bazari, gaaCnia sainvesticio potenciali, uSualo wvlili Seaqvs konkretuli regionis ekonomikis ganviTarebaSi; _ kultura da xelovneba ganaTlebis, masmediis, turizmis, garTobis industriis ganviTarebis ZiriTad wyaros warmoadgens. b) uSualo socialuri zegavlena: _ kultura da xelovneba uzrunvelyofs socialurad mniSvnelovani moRvaweobis sxvadasxva saxes, dasvenebis organizebas, pozitiurad zemoqmedebs 8 9
Page 1 and 2: saqarTvelos SoTa rusTavelis Teatris
Page 3: Sinaarsi k u l t u r i s m e n e j
Page 7 and 8: nino sanadiraZe `germanuli~ ti pi,
Page 9 and 10: maka vasaZe doqtoranturis I kursi s
Page 11 and 12: maka vasaZe orjer - erTxel moskovSi
Page 13 and 14: maka vasaZe r. s. _ diax saaTnaxeva
Page 15 and 16: Tamar cagareli im drois saxelganTqm
Page 17 and 18: Tamar cagareli radme saxilvelTa~; `
Page 19 and 20: Tamar cagareli sanaxaobasac miekuTv
Page 21 and 22: Tamar cagareli 26.iqve. 27.Oliver W
Page 23 and 24: maia Sengelia zogi ityvis, rom varl
Page 25 and 26: maia Sengelia cdilobs; Tumca, rogor
Page 27 and 28: maia Sengelia 8. ix.: „qarTuli sa
Page 29 and 30: nino lipartiani uimedobas. Tu moder
Page 31 and 32: nino lipartiani TematikiT. winaaRmd
Page 33 and 34: mariam kukulava magistraturis II ku
Page 35 and 36: mariam kukulava daqiraveba, romlebi
Page 37 and 38: mariam kukulava aRarasodes aRar miu
Page 39 and 40: aleqsandre lorTqifaniZe magram erTi
Page 41 and 42: aleqsandre lorTqifaniZe nedelCo mil
Page 43 and 44: goga qobalia adamianis istoria, rom
Page 45 and 46: goga qobalia maaxloebs mudam miuRwe
Page 47 and 48: UNIVERSITY’ Ph.D PROGRAM DRAMA AN
Page 49 and 50: has nothing to do with the author

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