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GEORGIAN BUSINESS TODAY<br />
10 Steps to Success: A Commonsense<br />
Guide to Building a Successful Insurance<br />
Business<br />
avtori: Daniel S Fowler.<br />
informacia produqtze:<br />
gverdebis raodenoba:<br />
54 gverdi.<br />
gamomcemeli: Universe, Inc.<br />
(18 ianvari, 2006 weli).<br />
ena: inglisuri.<br />
zomebi: 8.8 x 5.8 x 0.3 diumi.<br />
wignis anotacia:<br />
am wignis meSveobiT Tqven gaigebT, Tu rogor SeiZleba martivi<br />
xerxebiT gaxdeT warmatebuli sadazRvevo agenti.<br />
wignis meSveobiT Tqven iswavliT:<br />
• urTierTobebis Camoyalibebas;<br />
• marketingul da biznesgegmebs;<br />
• sakuTari Tavisa da klientebis mosmenas;<br />
• kargi TanamSromlebis mniSvnelobas.<br />
`10 nabiji warmatebisken~ gaCvenebs, rogor SesTavazoT<br />
ara mxolod is servisi, romelsac xalxi moelis, aramed<br />
iseTebic, romelsac xalxi jer ar moelis.<br />
PR Idea Book: 50 Proven Tools That<br />
Really Work<br />
avtori: Jeff Winke.<br />
i n f o r m a c i a<br />
produqtze:<br />
gverdebis raodenoba:<br />
196 gverdi.<br />
gamomcemeli: Outskirts<br />
Press (14 aprili, 2006<br />
weli).<br />
ena: inglisuri.<br />
zomebi: 8.4 x 5.5 x 0.6<br />
diumi.<br />
wignis anotacia:<br />
SegawuxaT ideebis simcirem?<br />
gamoiyeneT 50 aprobirebuli taqtika, romlebic<br />
am wignSia aRwerili da Tqveni gayidvebi warmoudgenlad<br />
gaizrdeba. aseve gaZlierdeba da gamyardeba<br />
Tqveni imiji.<br />
wignebi<br />
Media Planning Workbook<br />
zomebi: 10.9 x 8.4 x 0.5 .<br />
avtorebi: William B.<br />
Goodrich, Jack Z. Sissors.<br />
i n f o r m a c i a<br />
produqtze:<br />
gverdebis raodenoba:<br />
224 gverdi.<br />
gamomcemeli: McGraw-<br />
Hill Humanities (9<br />
Tebervali, 2001 weli).<br />
ena: inglisuri.<br />
wignis anotacia:<br />
es wigni dagexmarebaT daeufloT iseT xerxebsa da teqnikas,<br />
romelic saWiroa sareklamo mediis gamokvlevis,<br />
dagegmvisa da yidvis procesis ganxorcielebisaTvis.<br />
The New PR Toolkit: Strategies for<br />
Successful Media Relations<br />
avtorebi: Deirdre Breakenridge;<br />
Thomas J. De-<br />
Loughry.<br />
informacia produqtze:<br />
gverdebis raodenoba:<br />
272 gverdi.<br />
gamomcemeli: FT Press (9<br />
Tebervali, 2003 weli).<br />
ena: inglisuri.<br />
zomebi: 9.1 x 6 x 0.7 diumi.<br />
wignis anotacia:<br />
axali PR-is iaraRebis krebuli gTavazobT damtkicebul<br />
strategiebsa da taqtikebs, raTa gamoiyenoT dReisaTvis<br />
yvelaze Zlieri, axali internet komunikaciis<br />
iaraRi. amiT Tqven saSualeba mogecemaT gaaZlieroT<br />
brendi da yvela aqcioneris urTierToba.<br />
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