perspective perspective - ChartNexus

Seri Austin is gaining
prominence due to several
advantages. These include
a strong corporate brand,
excellent development
record and enhanced
promotions grounded by
homes of better designs
and superior quality.
It is a concept that seems to have hit the jackpot judging from the overwhelming response received at
Seri Austin’s inaugural launch. Held in July 2005, the launch featured a carnival-like event with pony and
elephant rides, eagle and snake shows, inflatable games and paragliders, providing extraordinary family fun
and entertainment. This was followed by the unveiling of the Seri Austin show village in November.
The show village, part of the Group’s mission to enhance customers’ experience, features six different types of
houses and offers buyers a chance to see, feel and touch the ‘Simply Better’ value homes that boast better
design and superior quality, yet remain competitively priced.
The strong popularity of Seri Austin is not just due to the good modern layouts and attractive architecture of
the homes. In placing itself one up over the surrounding developments, the Group has taken a more proactive
approach in marketing. Emphasis is currently placed on increasing brand awareness and improving marketing
communications. These have given the project more exposure and prominence, making it the talk of the town.
The integrated development is expected to have a population of 29,000 upon full completion in 2011. To date,
three phases have been launched. Highlights for the coming year include cluster houses and larger double
storey houses.
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UNITED MALAYAN LAND BHD